When Dr. Downing holds up his left hand and his right hand, and then joins them together, what
point is he trying to make?
a. Amazon and Apple are good companies.
b. If you understand your business, and also understand possible technology solutions, you can
make a "match".
c. If people will work together, we will have a more productive technology environment in the
future
d. The ROI of process improvements in the business processes area is likely to overcome the ROI
of simply using "old school" methods of doing business. Correct Ans-b
Technology experts in the area of user-interface design
a. work to make sure systems are easy to use.
b. leverage technology to make firms more efficient.
c. specialize in technology for competitive advantage.
d. focus on systems dealing with critical business data.
e. provide direction on technology-related security issues. Correct Ans-a
The _____ department in an organization not only ensures that systems get built and keep
running but also take on strategic roles targeted at proposing solutions for how technology can
give the firm a competitive edge:
a. Information Systems
, b. Technical Systems
c. Legacy Systems
d. Computer Systems. Correct Ans-a
The _____ is a piece of U.S. legislation that raises executive and board responsibility and ties
criminal penalties to certain accounting and financial violations.
a. Civil Rights Act.
b. Sarbanes-Oxley Act.
c. Sherman Antitrust Act.
d. Norris-LaGuardia Act. Correct Ans-b
What is the implementation phase in the SDLC?
a. Involves establishing a high-level plan of the intended project and determining project goals
b. Involves analyzing end-user business requirements and refining project goals into defined
functions and operations of the intended system
c. Involves describing the desired features and operations of the system
d. Involves placing the system into production so users can begin to perform actual business
operations Correct Ans-d
The ability to track customers, analyze campaign results, and modify tactics are the distinct
advantages offered by _____ to the field of marketing.
a. the Web