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2270 C2 Digital Marketing Study Guide _ Exam Notes, Marketing Strategies & Assessment Preparation
2270 C2 Digital Marketing Study
Guide | Exam Notes, Marketing
Strategies & Assessment
Preparation
6/17/2026
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2270 C22270 C2 Digital
Digital Marketing Marketing
Study online at https://quizlet.com/_enmbuo
1. Corporate strate- Important activities for a successful digital implementation
gy activities (2) are:
1) Clearly defining digital marketing strategies
2) Creating a strategic digital marketing plan
These activities must start from an overall well-defined
organizational or corporate strategy.
2. Digital market- Following from the organization's marketing strategy, dig-
ing strategy (3) ital marketing strategy establishes digital marketing goals
things must be and the actions and resources needed to achieve those
determined goals. It includes determining:
1) A digital target market
2) A digital marketing mix
3) Ways to sustain a digital competitive advantage to meet
digital marketing goals
3. Digital marketing Digital marketing strategy should be distinguished from
tactics digital marketing tactics. Digital marketing tactics are the
more-specific digital marketing activities meant to assist
in achieving the higher-level overall strategy.
4. Digital Market- Crafting and executing an effective digital marketing strat-
ing Strategies (5) egy involves careful planning. Digital marketing strategies
types of digital and tactics should be developed for each of the types of
marketing digital marketing (as applicable), including:
6/17/2026
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2270 C22270 C2 Digital
Digital Marketing Marketing
Study online at https://quizlet.com/_enmbuo
1) Website/SEO/SEM
2) Email marketing
3) Social and community marketing
4) Mobile marketing
5) Smart-environment marketing
5. List the (4) Ps of 1) Product
marketing strate- 2) Price
gy 3) Place
4) Promotion
6. 4P's Strategies 4Ps product strategy questions that digital marketers ask
Product (2 ques- 1) Are we demonstrating through digital means the value
tions) our products and services provide consumers?
2) Are we providing value through digital services?
7. 4P's Strategies 4Ps pricing strategy question that digital marketers ask
Pricing (1 ques- What pricing strategy should we use: subscription based,
tion) flat-fee, bundled, freemium, or others?
8. 4P's Strategies 4Ps place strategy questions digital marketers ask
Place (3 ques- 1) What is the digital marketing channel?
tions) 2) Should we pursue an omni-channel strategy?
3) Should we pursue a disintermediation strategy?
6/17/2026
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2270 C22270 C2 Digital
Digital Marketing Marketing
Study online at https://quizlet.com/_enmbuo
9. 4P's Strategies 4Ps promotion strategy questions digital marketers ask
Promotion (5 1) Which digital platforms will be relevant to promoting to
questions) the organization's target market?
2) Should we create evergreen digital marketing content
that remains relevant over time?
3) Should promotional content appear like native ads?
4) How can we spur digital word-of-mouth marketing?
5) Are we compiling a valuable set of digital assets to help
with digital promotion?
10. 4P's Digital Mar- 4Ps Digital Marketing Product Strategies
keting Product Products and services of an organization must provide
Strategies Value value to consumers. Digital marketing product strategies
to customer should include communicating that value to digital con-
sumers.
11. 4P's Digital Mar- 4Ps Digital Marketing Product Strategies
keting Prod- Digital marketing product strategies should also help to
uct Strategies enhance the brand name through digital channels.
Branding
12. 4P's Digital Mar- Digital Marketing Product Strategies
keting Product Different product strategies may be necessary during the
Strategies PLC different stages of the product life cycle (PLC). In some
cases, digital marketing may prolong a product's time
6/17/2026
https://www.stuvia.com/user/assistant https://www.stuvia.com/user/assistant https://www.stuvia.com/user/assistant
https://www.stuvia.com/user/assistant https://www.stuvia.com/user/assistant
2270 C2 Digital Marketing Study Guide _ Exam Notes, Marketing Strategies & Assessment Preparation
2270 C2 Digital Marketing Study
Guide | Exam Notes, Marketing
Strategies & Assessment
Preparation
6/17/2026
https://www.stuvia.com/user/assistant https://www.stuvia.com/user/assistant https://www.stuvia.com/user/assistant
, https://www.stuvia.com/user/assistanthttps://www.stuvia.com/user/assistant
https://www.stuvia.com/user/assistant https://www.stuvia.com/user/assistant
2270 C22270 C2 Digital
Digital Marketing Marketing
Study online at https://quizlet.com/_enmbuo
1. Corporate strate- Important activities for a successful digital implementation
gy activities (2) are:
1) Clearly defining digital marketing strategies
2) Creating a strategic digital marketing plan
These activities must start from an overall well-defined
organizational or corporate strategy.
2. Digital market- Following from the organization's marketing strategy, dig-
ing strategy (3) ital marketing strategy establishes digital marketing goals
things must be and the actions and resources needed to achieve those
determined goals. It includes determining:
1) A digital target market
2) A digital marketing mix
3) Ways to sustain a digital competitive advantage to meet
digital marketing goals
3. Digital marketing Digital marketing strategy should be distinguished from
tactics digital marketing tactics. Digital marketing tactics are the
more-specific digital marketing activities meant to assist
in achieving the higher-level overall strategy.
4. Digital Market- Crafting and executing an effective digital marketing strat-
ing Strategies (5) egy involves careful planning. Digital marketing strategies
types of digital and tactics should be developed for each of the types of
marketing digital marketing (as applicable), including:
6/17/2026
https://www.stuvia.com/user/assistant https://www.stuvia.com/user/assistant https://www.stuvia.com/user/assistant
, https://www.stuvia.com/user/assistanthttps://www.stuvia.com/user/assistant
https://www.stuvia.com/user/assistant https://www.stuvia.com/user/assistant
2270 C22270 C2 Digital
Digital Marketing Marketing
Study online at https://quizlet.com/_enmbuo
1) Website/SEO/SEM
2) Email marketing
3) Social and community marketing
4) Mobile marketing
5) Smart-environment marketing
5. List the (4) Ps of 1) Product
marketing strate- 2) Price
gy 3) Place
4) Promotion
6. 4P's Strategies 4Ps product strategy questions that digital marketers ask
Product (2 ques- 1) Are we demonstrating through digital means the value
tions) our products and services provide consumers?
2) Are we providing value through digital services?
7. 4P's Strategies 4Ps pricing strategy question that digital marketers ask
Pricing (1 ques- What pricing strategy should we use: subscription based,
tion) flat-fee, bundled, freemium, or others?
8. 4P's Strategies 4Ps place strategy questions digital marketers ask
Place (3 ques- 1) What is the digital marketing channel?
tions) 2) Should we pursue an omni-channel strategy?
3) Should we pursue a disintermediation strategy?
6/17/2026
https://www.stuvia.com/user/assistant https://www.stuvia.com/user/assistant https://www.stuvia.com/user/assistant
, https://www.stuvia.com/user/assistanthttps://www.stuvia.com/user/assistant
https://www.stuvia.com/user/assistant https://www.stuvia.com/user/assistant
2270 C22270 C2 Digital
Digital Marketing Marketing
Study online at https://quizlet.com/_enmbuo
9. 4P's Strategies 4Ps promotion strategy questions digital marketers ask
Promotion (5 1) Which digital platforms will be relevant to promoting to
questions) the organization's target market?
2) Should we create evergreen digital marketing content
that remains relevant over time?
3) Should promotional content appear like native ads?
4) How can we spur digital word-of-mouth marketing?
5) Are we compiling a valuable set of digital assets to help
with digital promotion?
10. 4P's Digital Mar- 4Ps Digital Marketing Product Strategies
keting Product Products and services of an organization must provide
Strategies Value value to consumers. Digital marketing product strategies
to customer should include communicating that value to digital con-
sumers.
11. 4P's Digital Mar- 4Ps Digital Marketing Product Strategies
keting Prod- Digital marketing product strategies should also help to
uct Strategies enhance the brand name through digital channels.
Branding
12. 4P's Digital Mar- Digital Marketing Product Strategies
keting Product Different product strategies may be necessary during the
Strategies PLC different stages of the product life cycle (PLC). In some
cases, digital marketing may prolong a product's time
6/17/2026
https://www.stuvia.com/user/assistant https://www.stuvia.com/user/assistant https://www.stuvia.com/user/assistant
