Google Ads Exam Prep UPDATED
Questions and CORRECT Answers
The client's now asking you to help him understand the difference between the Google Search
and Display Networks. Specifically, he wants to know if he can use any ad format on either
network. How would you answer him? - CORRECT ANSWER - Say, "Some formats like
Shopping ads can only show on the Search Network, some like Rich media ads can only show on
the Display Network, and some can show on both."
Text Ads - CORRECT ANSWER - The most common kind of Search ad includes a
descriptive headline, website URL, and descriptive text like a call to action.
Where they can show:
Search Network
Search Partners
Ads with extensions - CORRECT ANSWER - Ad extensions provide additional
information to your text ad, such as your business's address or phone number.
Where they can show:
Search Network
Display Network (depending on the extension)
Responsive ads - CORRECT ANSWER - The Display Network offers ads that adjust to
match the pages and apps that show them. Viewers are more likely to see these ads because they
blend in with the content the viewers came for. Responsive ads can go a long way to help build
awareness, influence consideration, and drive action.
Where they can show:
,Display Network
Shopping ads - CORRECT ANSWER - In addition to an image, Shopping ads contain
product and pricing information, so users get a strong sense of the product you're selling before
they click your ad. They're ideal if you're managing a large inventory of products.
Where they can show:
Google Shopping (in select countries)
Google Search
Google Search Partner websites, including YouTube and Image Search in some countries (if your
campaign is set to include search partners)
Image ads - CORRECT ANSWER - Image ads capture people's attention as they browse
websites in the Google Display Network.
Where they can show:
Search Network*
Display Network
*Image ads show on search partner networks, but not the Google Search Network.
OK GOT IT!
Video ads - CORRECT ANSWER - Video ads are just what they sound like — a
standalone video ad or a video ad that runs inside another streaming video.
Where they can show:
, Search Network*
Display Network
*Video ads show on search partner networks, but not the Google Search Network.
App promotion ads - CORRECT ANSWER - App promotion ads send your customers to
an app store to download your app, or include a deep link directly into your app.
Where they can show:
Search Network
Display Network
Call-only ads - CORRECT ANSWER - Call-only ads allow your customers to call your
business directly by clicking on your ad. They're useful for driving phone calls to your business
from devices that can make calls.
Where they can show:
Search Network
Rich media ads - CORRECT ANSWER - Rich media ads are engaging ad formats that
often include animation or other types of motion.
Where they can show:
Display Network
Questions and CORRECT Answers
The client's now asking you to help him understand the difference between the Google Search
and Display Networks. Specifically, he wants to know if he can use any ad format on either
network. How would you answer him? - CORRECT ANSWER - Say, "Some formats like
Shopping ads can only show on the Search Network, some like Rich media ads can only show on
the Display Network, and some can show on both."
Text Ads - CORRECT ANSWER - The most common kind of Search ad includes a
descriptive headline, website URL, and descriptive text like a call to action.
Where they can show:
Search Network
Search Partners
Ads with extensions - CORRECT ANSWER - Ad extensions provide additional
information to your text ad, such as your business's address or phone number.
Where they can show:
Search Network
Display Network (depending on the extension)
Responsive ads - CORRECT ANSWER - The Display Network offers ads that adjust to
match the pages and apps that show them. Viewers are more likely to see these ads because they
blend in with the content the viewers came for. Responsive ads can go a long way to help build
awareness, influence consideration, and drive action.
Where they can show:
,Display Network
Shopping ads - CORRECT ANSWER - In addition to an image, Shopping ads contain
product and pricing information, so users get a strong sense of the product you're selling before
they click your ad. They're ideal if you're managing a large inventory of products.
Where they can show:
Google Shopping (in select countries)
Google Search
Google Search Partner websites, including YouTube and Image Search in some countries (if your
campaign is set to include search partners)
Image ads - CORRECT ANSWER - Image ads capture people's attention as they browse
websites in the Google Display Network.
Where they can show:
Search Network*
Display Network
*Image ads show on search partner networks, but not the Google Search Network.
OK GOT IT!
Video ads - CORRECT ANSWER - Video ads are just what they sound like — a
standalone video ad or a video ad that runs inside another streaming video.
Where they can show:
, Search Network*
Display Network
*Video ads show on search partner networks, but not the Google Search Network.
App promotion ads - CORRECT ANSWER - App promotion ads send your customers to
an app store to download your app, or include a deep link directly into your app.
Where they can show:
Search Network
Display Network
Call-only ads - CORRECT ANSWER - Call-only ads allow your customers to call your
business directly by clicking on your ad. They're useful for driving phone calls to your business
from devices that can make calls.
Where they can show:
Search Network
Rich media ads - CORRECT ANSWER - Rich media ads are engaging ad formats that
often include animation or other types of motion.
Where they can show:
Display Network
