google, Google Search Ads Certification,
Google Ads Search Certification UPDATED
Questions and CORRECT Answers
What's the main goal of the Google Ads Performance Planner tool? - CORRECT
ANSWER - It helps you forecast and determine your budgets, while also improving your
return on investment.
How often is it recommended to repeat the budget planning process? - CORRECT
ANSWER - Monthly
It's best practice to separate campaigns with different marketing objectives into different
Performance Planner plans, so that spend is not reallocated between two different marketing
budgets or objectives. - CORRECT ANSWER - True
Which of the following is a core benefit of Google Ads automated bidding? - CORRECT
ANSWER - Auction-time bidding
Why do search ad extensions matter?FALSE - CORRECT ANSWER - They increase
engagement and influence ad quality
You operate many retail stores and want potential customers to see the distance from their
location to your stores. - CORRECT ANSWER - Location extension
You're interested in directing people to specific pages on your website. - CORRECT
ANSWER - Sitelink extension
You're focused on driving phone calls to your business. - CORRECT ANSWER - Call
extension
,You want to describe the features of a specific product your business offers before customers
click on the ad. - CORRECT ANSWER - Structured snippets
What are the three main factors that determine ad quality? - CORRECT ANSWER -
Expected clickthrough rate, landing page experience, and ad relevance
Which attributes describe a good landing page experience? - CORRECT ANSWER -
Relevant and original content
Easy to navigate
Transparency about your business
Which are the three required parts of a text ad? - CORRECT ANSWER - Headline,
description, and URL
How many ads should be implemented per ad group? - CORRECT ANSWER - Three to
five
How does Google Ads generate responsive search ads? FALSE - CORRECT ANSWER -
Google Ads mixes and matches headlines and description lines that have been provided
What is the key value proposition of Google Search campaigns? - CORRECT ANSWER -
Show your ads when a customer is searching for your product or service
Arrange the items below in order of hierarchy, beginning with the top level. - CORRECT
ANSWER - Account
campaign
ad group
ad
, Which two people might see an ad with the keyword +black +shirt (set as broad match
modifier)? - CORRECT ANSWER - Someone searching for the term I want to buy a black
shirt
Someone searching for the term black button shirt
Which part of a Search ad isn't automatically generated by Dynamic Search Ads? - CORRECT
ANSWER - Description line
Optimization Score is made up of over 50 recommendations to optimize Search campaigns. -
CORRECT ANSWER - True
Which of the following factors wouldn't change an account's optimization score? - CORRECT
ANSWER - Renaming campaigns
Which of the following can be customized with audience signals to make Search campaigns
more efficient? - CORRECT ANSWER - Keywords
True or false? Affinity Audiences allows advertisers to reach people who're actively researching
and intending to buy the products or services they offer. - CORRECT ANSWER - True
If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match
be a good fit for them? - CORRECT ANSWER - Customer Match relies on your own data
instead of a remarketing tag.
Benefits of Google Ads - CORRECT ANSWER - Relevance
-connect with the right people ate the right time with the right message
Control
-control over budget
Results
-pay only for results
Google Ads Search Certification UPDATED
Questions and CORRECT Answers
What's the main goal of the Google Ads Performance Planner tool? - CORRECT
ANSWER - It helps you forecast and determine your budgets, while also improving your
return on investment.
How often is it recommended to repeat the budget planning process? - CORRECT
ANSWER - Monthly
It's best practice to separate campaigns with different marketing objectives into different
Performance Planner plans, so that spend is not reallocated between two different marketing
budgets or objectives. - CORRECT ANSWER - True
Which of the following is a core benefit of Google Ads automated bidding? - CORRECT
ANSWER - Auction-time bidding
Why do search ad extensions matter?FALSE - CORRECT ANSWER - They increase
engagement and influence ad quality
You operate many retail stores and want potential customers to see the distance from their
location to your stores. - CORRECT ANSWER - Location extension
You're interested in directing people to specific pages on your website. - CORRECT
ANSWER - Sitelink extension
You're focused on driving phone calls to your business. - CORRECT ANSWER - Call
extension
,You want to describe the features of a specific product your business offers before customers
click on the ad. - CORRECT ANSWER - Structured snippets
What are the three main factors that determine ad quality? - CORRECT ANSWER -
Expected clickthrough rate, landing page experience, and ad relevance
Which attributes describe a good landing page experience? - CORRECT ANSWER -
Relevant and original content
Easy to navigate
Transparency about your business
Which are the three required parts of a text ad? - CORRECT ANSWER - Headline,
description, and URL
How many ads should be implemented per ad group? - CORRECT ANSWER - Three to
five
How does Google Ads generate responsive search ads? FALSE - CORRECT ANSWER -
Google Ads mixes and matches headlines and description lines that have been provided
What is the key value proposition of Google Search campaigns? - CORRECT ANSWER -
Show your ads when a customer is searching for your product or service
Arrange the items below in order of hierarchy, beginning with the top level. - CORRECT
ANSWER - Account
campaign
ad group
ad
, Which two people might see an ad with the keyword +black +shirt (set as broad match
modifier)? - CORRECT ANSWER - Someone searching for the term I want to buy a black
shirt
Someone searching for the term black button shirt
Which part of a Search ad isn't automatically generated by Dynamic Search Ads? - CORRECT
ANSWER - Description line
Optimization Score is made up of over 50 recommendations to optimize Search campaigns. -
CORRECT ANSWER - True
Which of the following factors wouldn't change an account's optimization score? - CORRECT
ANSWER - Renaming campaigns
Which of the following can be customized with audience signals to make Search campaigns
more efficient? - CORRECT ANSWER - Keywords
True or false? Affinity Audiences allows advertisers to reach people who're actively researching
and intending to buy the products or services they offer. - CORRECT ANSWER - True
If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match
be a good fit for them? - CORRECT ANSWER - Customer Match relies on your own data
instead of a remarketing tag.
Benefits of Google Ads - CORRECT ANSWER - Relevance
-connect with the right people ate the right time with the right message
Control
-control over budget
Results
-pay only for results
