Google Search Certification ACTUAL
Questions and CORRECT Answers
An advertiser wants to improve the position of ads on Google but isn't willing to raise bids. What
else could increase Ad Rank?
-Make changes to improve the components of Quality Score
-Change keyword match types from exact match to phrase match
-Review impression share data to identify missed opportunities
-Lower bids on keywords with a low clickthrough rate (CTR) - CORRECT ANSWER -
Make changes to improve the components of Quality Score
With call extensions, a customer who searches for Thai food on her mobile phone can see an ad
for a Thai restaurant, along with a phone number, and make the call with one click. How is that
priced?
-The same as when someone clicks on an ad
-By the minute, based on the length of the call
-Negotiated in advance, with bulk discounts
-Flat fee, based on the caller's phone model - CORRECT ANSWER - The same as when
someone clicks on an ad
Dynamic search ads would be most helpful for:
-moving an ad's position dynamically in whatever direction a person's eyes are looking
-a local restaurant with a dynamically changing menu that offers fresh, new entrees every day
-a global, online clothing retailer that changes its inventory seasonally
-campaigns that need to reduce exposure on competitive keywords - CORRECT
ANSWER - a global, online clothing retailer that changes its inventory seasonally
,If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction
will have the:
-highest maximum cost-per-click (CPC) bid
-most historical data in the account
-best Quality Score
-highest Ad Rank - CORRECT ANSWER - highest Ad Rank
Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor,
"Sweet & spicy coconut," with related keywords like "coconut snacks" in a single ad group?
-To make sure "Sweet & spicy coconut" continues to be the bestseller
-To show ads promoting all the flavors to people searching for "gourmet popcorn"
-To show ads promoting "Sweet & spicy coconut" to people searching for that flavor
-It's most efficient to have a single ad group - CORRECT ANSWER - To show ads
promoting "Sweet & spicy coconut" to people searching for that flavor
Having launched her first Search campaign, Asha wants to know just how many calls are being
generated from the number in her ads, on her website, or clicks on a phone number on her mobile
website. What conversion source should she track?
-Imports
-Apps
-Phone calls
-Website - CORRECT ANSWER - Phone calls
You want to use AdWords to promote your dog-sitting service. What kind of campaign might
you create to reach dog owners, whether they're searching on Google or surfing a pet-supply
website?
, -Universal App
-Search Network
-Display Network
-Search Network with Display opt-in - CORRECT ANSWER - Search Network with
Display opt-in
To create a customer experience that's relevant and useful at every touchpoint, a search advertiser
should focus on:
-launching a cross-device campaign
-carrying over the theme of her traditional ad campaign to her online campaign
-running ads only on mobile devices
-addressing consumers' needs - CORRECT ANSWER - Addressing consumers' needs
You're reviewing the paid & organic search report for a client who runs a Maui snorkeling tour
business, and you see that her business appears only in organic search for queries such as "boat
snorkeling tour" and "beachside snorkeling tour." You can use this information to:
-increase the bids for the keywords that include the terms "boat," "snorkeling," and "beachside"
-lower the budget for all of her campaigns that contain these queries as keywords
-increase the budget for all of her campaigns that contain these queries as keywords
-create 2 separate ad groups focused on boat and beachside snorkeling and include these queries
as keywords - CORRECT ANSWER - create 2 separate ad groups focused on boat and
beachside snorkeling and include these queries as keywords
If you're currently using text, display, and video ads but also want to more specifically control
spending on ads that appear when someone searches on Google, which additional campaign type
would you choose?
-Universal App
-Search Network with Display opt-in
Questions and CORRECT Answers
An advertiser wants to improve the position of ads on Google but isn't willing to raise bids. What
else could increase Ad Rank?
-Make changes to improve the components of Quality Score
-Change keyword match types from exact match to phrase match
-Review impression share data to identify missed opportunities
-Lower bids on keywords with a low clickthrough rate (CTR) - CORRECT ANSWER -
Make changes to improve the components of Quality Score
With call extensions, a customer who searches for Thai food on her mobile phone can see an ad
for a Thai restaurant, along with a phone number, and make the call with one click. How is that
priced?
-The same as when someone clicks on an ad
-By the minute, based on the length of the call
-Negotiated in advance, with bulk discounts
-Flat fee, based on the caller's phone model - CORRECT ANSWER - The same as when
someone clicks on an ad
Dynamic search ads would be most helpful for:
-moving an ad's position dynamically in whatever direction a person's eyes are looking
-a local restaurant with a dynamically changing menu that offers fresh, new entrees every day
-a global, online clothing retailer that changes its inventory seasonally
-campaigns that need to reduce exposure on competitive keywords - CORRECT
ANSWER - a global, online clothing retailer that changes its inventory seasonally
,If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction
will have the:
-highest maximum cost-per-click (CPC) bid
-most historical data in the account
-best Quality Score
-highest Ad Rank - CORRECT ANSWER - highest Ad Rank
Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor,
"Sweet & spicy coconut," with related keywords like "coconut snacks" in a single ad group?
-To make sure "Sweet & spicy coconut" continues to be the bestseller
-To show ads promoting all the flavors to people searching for "gourmet popcorn"
-To show ads promoting "Sweet & spicy coconut" to people searching for that flavor
-It's most efficient to have a single ad group - CORRECT ANSWER - To show ads
promoting "Sweet & spicy coconut" to people searching for that flavor
Having launched her first Search campaign, Asha wants to know just how many calls are being
generated from the number in her ads, on her website, or clicks on a phone number on her mobile
website. What conversion source should she track?
-Imports
-Apps
-Phone calls
-Website - CORRECT ANSWER - Phone calls
You want to use AdWords to promote your dog-sitting service. What kind of campaign might
you create to reach dog owners, whether they're searching on Google or surfing a pet-supply
website?
, -Universal App
-Search Network
-Display Network
-Search Network with Display opt-in - CORRECT ANSWER - Search Network with
Display opt-in
To create a customer experience that's relevant and useful at every touchpoint, a search advertiser
should focus on:
-launching a cross-device campaign
-carrying over the theme of her traditional ad campaign to her online campaign
-running ads only on mobile devices
-addressing consumers' needs - CORRECT ANSWER - Addressing consumers' needs
You're reviewing the paid & organic search report for a client who runs a Maui snorkeling tour
business, and you see that her business appears only in organic search for queries such as "boat
snorkeling tour" and "beachside snorkeling tour." You can use this information to:
-increase the bids for the keywords that include the terms "boat," "snorkeling," and "beachside"
-lower the budget for all of her campaigns that contain these queries as keywords
-increase the budget for all of her campaigns that contain these queries as keywords
-create 2 separate ad groups focused on boat and beachside snorkeling and include these queries
as keywords - CORRECT ANSWER - create 2 separate ad groups focused on boat and
beachside snorkeling and include these queries as keywords
If you're currently using text, display, and video ads but also want to more specifically control
spending on ads that appear when someone searches on Google, which additional campaign type
would you choose?
-Universal App
-Search Network with Display opt-in
