MKTG 434 with comprehensive practice questions and answers

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MKTG 434 with comprehensive practice questions and answers

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MKTG 434
Study online at https://quizlet.com/_7ckk6s

1. In a Facebook ad, Target purchases and runs a mes- d. corporate advertising
sage that does not refer to any of the products it car-
ries.
This is an example of:

Select one:
a. advocacy advertising
b. a public service announcement
c. direct response advertising
d. corporate advertising

2. In the model of mass-mediated communication, the: d. consumers interpret ads
in a way that makes sense
Select one: to them individually and
a. producers of the message control the interpretation serves their needs
of the content
b. producers of the message control the reception of
the content
c. receiver's interpretations are always compatible
with what the producer intended to convey
d. consumers interpret ads in a way that makes sense
to them individually and serves their needs

3. Which of the following is true of integrated brand pro- d. It creates synergy by
motion (IBP)? having a consistent image
Select one: or message
a. It prevents the exposure of a brand
b. It uses promotional tools that do not need to be
evaluated
c. It is a simple process
d. It creates synergy by having a consistent image or
message

1/5
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MKTG 434 with comprehensive practice questions and answers

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MKTG 434
Study online at https://quizlet.com/_7ckk6s

4. Most of the insurance companies offer almost similar b. product differentiation
policies and yet consumers have developed prefer-
ences for specific brands.
This is an example of
Select one:
a. market formatting
b. product differentiation
c. product segmentation
d. strategic marketing
e. market segmentation

5. Advertising is a business, an art form, an institution, a. True
and a cultural phenomenon
Select one:
a. True
b. False

6. A broad, unpaid message reminding consumers to c. a public service an-
wear their seat belt is an example of: nouncement
Select one:
a. influencer marketing
b. personal selling
c. a public service announcement
d. a mobile advertisement

7. A politician makes a Facebook post about why voters d. The airtime must be
should vote for her. paid for
In order for this message to be considered as an ad-
vertisement, which of the following conditions should
be met?

Select one:
a. There must be a public service announcement in-
2/5
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MKTG 434 with comprehensive practice questions and answers

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MKTG 434
Study online at https://quizlet.com/_7ckk6s

cluded
b. The message must involve the promotion of a prod-
uct
c. The message must be noncommercial
d. The airtime must be paid for

8. When Orange, a cell phone manufacturer, advertises c. selective demand stimu-
its products it is an example of lation
Select one:
a. economies of scale
b. direct response advertising
c. selective demand stimulation
d. inelasticity of demand

9. B&B Inc., an advertisement agency, handles all of their d. full-service agency
clients' needs from account planning to creative to me-
dia to production in both digital and traditional areas.
It is an example of a(n) _______.
Select one:
a. interactive agency
b. database consultant
c. in-house agency
d. full-service agency

10. Design Solutions Corporation has two television net- b. media conglomerate
work channels and five monthly magazines, and also
has a number of websites for its television channels
and online sports news.It is an example of a ________.

Select one:
a. digital/interactive agency
b. media conglomerate

3/5
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MKTG 434 with comprehensive practice questions and answers