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WGU D174 Final Review (Latest 2025/ 2026 Update) Marketing Management | Qs & As| Grade A| 100% Correct (Verified Answers)

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WGU D174 Final Review (Latest 2025/ 2026 Update) Marketing Management | Qs & As| Grade A| 100% Correct (Verified Answers) Q: Match each form of utility to its appropriate description. 1. A want-satisfying power of a candy bar 2. The chocolate and sugar are transformed into a candy bar 3. A candy bar is on the shelf of the grocery store and available for purchase 4. The candy bar is fully stocked on the shelf when the consumer is shopping in the store 5. The consumer uses the self-checkout register at the store to purchase a candy bar options: form, place, utility, exchange, time Answer: 1. Utility 2. Form 3. Place 4. Time 5. Exchange Q: True or False: Value proposition is the benefit of a product. Answer: False Value proposition is not only about the benefit the product provides. It is also the bundle of benefits that are provided to a consumer that extend beyond the product itself, such as quality, warranties, and services. Q: Why is the value chain important for marketers? a. To ensure before- and after-sale service b. To ensure that business and revenues grow over time c. To ensure all facets of the company work together d. To ensure organizational security and stability Answer: c. To ensure all facets of the company work together The value chain represents a cohesive synthesis of how all departments work together to deliver the value proposition to customers. Q: Which of the following serves as the core driver for business strategy? Big M Little m Marketing development Customer service Answer: Big M Q: Marketers have many planning tools to help them develop a marketing plan. Which planning tools provide analysis at the strategic business unit (SBU) level? Choose two. SMART goals Marketing mix GE business screen BCG growth-share matrix Answer: GE Business screen; BCG growth-share matrix Q: When Alice developed her marketing plan for her new store, she was cognizant that conditions can change so her plan would also change. What is Alice doing to demonstrate the importance of staying strategic? Organizational execution Global expansion Business operations Marketing planning Answer: Marketing planning Q: Under the BCG growth-share matrix, stars are characterized by low/high share and low/high growth rates. They are important to building the future of the business and deserve any needed investment. Answer: high; high Q: Match each strategic option with its description. 1. Overall strategic direction that includes growth, stability, and retrenchment 2. Use of a firm's core competencies or strengths 3. Predictable behavioral patterns based on the relationship between strategy and the environment options: strategy types, generic business strategies, competitive strategic options Answer: 1. Generic business strategies 2. Competitive strategic options 3. Strategy types Q: Automobile manufacturers must comply with regulations set by the National Transportation and Safety Board. In the context of situation analysis, which of the following macro-level external environmental factors does this exemplify? Sociocultural and demographic Firm structure and systems Threat of new entrants Political, legal, and ethical Answer: Political, legal, and ethical Q: Match each competitive environmental factor with its description. 1. Strong barriers can result from high capital requirements for an industry. 2. Many or few competitors exist in an industry. 3. Technology and innovation can result in different products meeting a consumer's needs. 4. Consumers have many choices. 5. Inbound logistics can affect the materials needed by an organization. options: rivalry among existing firms, bargaining power of buyers, bargaining power of suppliers, threat of new entrants, and threat of substitute products Answer: 1. Threat of new entrants 2. Rivalry among existing firms 3. Threat of substitute products 4. Bargaining power of buyers 5. Bargaining power of suppliers Q: What is the term that global marketing companies use to divide their markets? Areas

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WGU D174
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WGU D174

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WGUlD174lFinallReviewl(Latestl2025/l2026l
Update)lMarketinglManagementl|lQsl&lAs|l
GradelA|l100%lCorrectl(VerifiedlAnswers)

Q:lMatchleachlformloflutilityltolitslappropriateldescription.
1.lAlwant-satisfyinglpowerloflalcandylbar
2.lThelchocolatelandlsugarlareltransformedlintolalcandylbar
3.lAlcandylbarlislonlthelshelfloflthelgrocerylstorelandlavailablelforlpurchase
4.lThelcandylbarlislfullylstockedlonlthelshelflwhenlthelconsumerlislshoppinglinlthelstore
5.lThelconsumerluseslthelself-checkoutlregisterlatlthelstoreltolpurchaselalcandylbar

options:lform,lplace,lutility,lexchange,ltime


Answer:
1.lUtility
2.lForm
3.lPlace
4.lTime
5.lExchange




Q:lTruelorlFalse:
Valuelpropositionlislthelbenefitloflalproduct.


Answer:
False

Valuelpropositionlislnotlonlylaboutlthelbenefitlthelproductlprovides.lItlislalsolthelbundleloflben
efitslthatlarelprovidedltolalconsumerlthatlextendlbeyondlthelproductlitself,lsuchlaslquality,lwarr
anties,landlservices.

,Q:lWhylislthelvaluelchainlimportantlforlmarketers?
a.lTolensurelbefore-landlafter-salelservice
b.lTolensurelthatlbusinesslandlrevenueslgrowloverltime
c.lTolensurelalllfacetsloflthelcompanylworkltogether
d.lTolensurelorganizationallsecuritylandlstability


Answer:
c.lTolensurelalllfacetsloflthelcompanylworkltogether

Thelvaluelchainlrepresentslalcohesivelsynthesisloflhowlallldepartmentslworkltogetherltoldeliver
lthelvaluelpropositionltolcustomers.




Q:lWhichloflthelfollowinglserveslaslthelcoreldriverlforlbusinesslstrategy?
BiglM
Littlelm
Marketingldevelopment
Customerlservice


Answer:
BiglM




Q:lMarketerslhavelmanylplanningltoolsltolhelplthemldeveloplalmarketinglplan.
Whichlplanningltoolslprovidelanalysislatlthelstrategiclbusinesslunitl(SBU)llevel?

Chooseltwo.

SMARTlgoals
Marketinglmix
GElbusinesslscreen
BCGlgrowth-sharelmatrix


Answer:
GElBusinesslscreen;lBCGlgrowth-sharelmatrix

,Q:lWhenlAliceldevelopedlherlmarketinglplanlforlherlnewlstore,lshelwaslcognizantlthatlconditi
onslcanlchangelsolherlplanlwouldlalsolchange.
WhatlislAliceldoingltoldemonstratelthelimportanceloflstayinglstrategic?

Organizationallexecution
Globallexpansion
Businessloperations
Marketinglplanning


Answer:
Marketinglplanning




Q:lUnderlthelBCGlgrowth-
sharelmatrix,lstarslarelcharacterizedlbyllow/highlsharelandllow/highlgrowthlrates.lTheylarelimp
ortantltolbuildinglthelfutureloflthelbusinesslandldeservelanylneededlinvestment.


Answer:
high;lhigh




Q:lMatchleachlstrategicloptionlwithlitsldescription.
1.lOveralllstrategicldirectionlthatlincludeslgrowth,lstability,landlretrenchment
2.lUseloflalfirm'slcorelcompetencieslorlstrengths
3.lPredictablelbehaviorallpatternslbasedlonlthelrelationshiplbetweenlstrategylandlthelenvironme
nt

options:lstrategyltypes,lgenericlbusinesslstrategies,lcompetitivelstrategicloptions


Answer:
1.lGenericlbusinesslstrategies
2.lCompetitivelstrategicloptions
3.lStrategyltypes

, Q:lAutomobilelmanufacturerslmustlcomplylwithlregulationslsetlbylthelNationallTransportatio
nlandlSafetylBoard.
Inlthelcontextloflsituationlanalysis,lwhichloflthelfollowinglmacro-
levellexternallenvironmentallfactorsldoeslthislexemplify?

Socioculturallandldemographic
Firmlstructurelandlsystems
Threatloflnewlentrants
Political,llegal,landlethical


Answer:
Political,llegal,landlethical




Q:lMatchleachlcompetitivelenvironmentallfactorlwithlitsldescription.
1.lStronglbarrierslcanlresultlfromlhighlcapitallrequirementslforlanlindustry.
2.lManylorlfewlcompetitorslexistlinlanlindustry.
3.lTechnologylandlinnovationlcanlresultlinldifferentlproductslmeetinglalconsumer'slneeds.
4.lConsumerslhavelmanylchoices.
5.lInboundllogisticslcanlaffectlthelmaterialslneededlbylanlorganization.

options:lrivalrylamonglexistinglfirms,lbargaininglpowerloflbuyers,lbargaininglpowerloflsupplier
s,lthreatloflnewlentrants,landlthreatloflsubstitutelproducts


Answer:
1.lThreatloflnewlentrants
2.lRivalrylamonglexistinglfirms
3.lThreatloflsubstitutelproducts
4.lBargaininglpowerloflbuyers
5.lBargaininglpowerloflsuppliers




Q:lWhatlisltheltermlthatlgloballmarketinglcompaniesluseltoldivideltheirlmarkets?
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