WGU D077 Exam Need to Study Questions &
Answers 100% Correct| Newest Update 2025
Five Phases of Negotiation - ✔✔-Investigation information gathering
-Determine-thinking through your desired outcome
-Presentation-assemble the information
-Bargaining-parties discuss their goals
-Closure-come to an agreement
Influencers - ✔✔Individuals at an organization who affect a purchase decision,
sometimes brought into the buying process to provide technical expertise
Gatekeepers - ✔✔Individuals at an organization who control the flow of information
to and among others within the buying center; often administrative professionals
End users - ✔✔Individuals at an organization who will use the product or service to
be purchased
Negotiation Strategies - ✔✔Distributive: Divide the pie (win-lose)
Integrative: Collaborate to expand the pie (win-win)
Inductive: Start with details
Deductive: Start with the big picture
Mixed: Focus on key details and big picture items
Define Marketing - ✔✔Marketing includes the way companies put together product
offerings, price them, communicate with customers, and get products from producers
to the customer.
, Tactical marketing - ✔✔includes specific actions, such as advertising, to execute a
marketing strategy.
Influences on Consumer Decision Making - ✔✔-Personal influences
-Interpersonal influences
Personal influences - ✔✔are unique to each consumer in the way they affect
decision-making. These influences include needs and motivation, perceptions, learning,
and attitude
Price Positioning Strategy - ✔✔Positioning the product as the lowest cost or best
value
Economy brands
Product attributes - ✔✔quality, features, style and design
2-in-1 shampoo and conditioner
Product category Positioning strategy - ✔✔Positioning a product where there is
strong recognition for the category and brand
Tesla, the elite car brand for the environmentally conscious
Product User Positioning Strategy - ✔✔Positioning a product for a specific user group
Johnson & Johnson baby products
Product application positioning strategy - ✔✔Positioning a product based off of how
it is used as the best option for that specific task and use
Answers 100% Correct| Newest Update 2025
Five Phases of Negotiation - ✔✔-Investigation information gathering
-Determine-thinking through your desired outcome
-Presentation-assemble the information
-Bargaining-parties discuss their goals
-Closure-come to an agreement
Influencers - ✔✔Individuals at an organization who affect a purchase decision,
sometimes brought into the buying process to provide technical expertise
Gatekeepers - ✔✔Individuals at an organization who control the flow of information
to and among others within the buying center; often administrative professionals
End users - ✔✔Individuals at an organization who will use the product or service to
be purchased
Negotiation Strategies - ✔✔Distributive: Divide the pie (win-lose)
Integrative: Collaborate to expand the pie (win-win)
Inductive: Start with details
Deductive: Start with the big picture
Mixed: Focus on key details and big picture items
Define Marketing - ✔✔Marketing includes the way companies put together product
offerings, price them, communicate with customers, and get products from producers
to the customer.
, Tactical marketing - ✔✔includes specific actions, such as advertising, to execute a
marketing strategy.
Influences on Consumer Decision Making - ✔✔-Personal influences
-Interpersonal influences
Personal influences - ✔✔are unique to each consumer in the way they affect
decision-making. These influences include needs and motivation, perceptions, learning,
and attitude
Price Positioning Strategy - ✔✔Positioning the product as the lowest cost or best
value
Economy brands
Product attributes - ✔✔quality, features, style and design
2-in-1 shampoo and conditioner
Product category Positioning strategy - ✔✔Positioning a product where there is
strong recognition for the category and brand
Tesla, the elite car brand for the environmentally conscious
Product User Positioning Strategy - ✔✔Positioning a product for a specific user group
Johnson & Johnson baby products
Product application positioning strategy - ✔✔Positioning a product based off of how
it is used as the best option for that specific task and use
