Business Value Proposition: Questions to Answer
● What is your product or service?
● What is the benefit for the customer?
● How are you different from the competition?
● What is your competitive advantage?
● Does it align with the customer’s needs?
BVP: Create
A compelling business value proposition should be customer-centric, persuasive, and
communicate the unique value that a business offers, ultimately influencing customers’
decision-making process.
Why should they choose your product or service?
A great product does not matter if you do not have sales.
Your product or service is ready for the market
NOW WHAT?
, ● Social Media & Digital
● Public relations: press event, product reviews, media reviews,
● Journalist
● Website
● Stores
● Television
● Influence
● Paid search
Promotion is not one size fits all.
● Who is my target market?
● What are my marketing goals?
● What channels do my competitors use?
● Where does my target market spend their time?
● What is my budget for marketing?
● What metrics are available for tracking?
● Can I create engaging content for each channel?
Personas
, Effective Digital Marketing Techniques
● Search Engine Optimization (SEO)
● Social Media Marketing
● Guerilla marketing
● Viral marketing
● Influencer
● Content marketing
(1) Search Engine Optimization (SEO)
● Increasing traffic to your website through organic search results
● No Cost / Low Cost Option
● What is your product or service?
● What is the benefit for the customer?
● How are you different from the competition?
● What is your competitive advantage?
● Does it align with the customer’s needs?
BVP: Create
A compelling business value proposition should be customer-centric, persuasive, and
communicate the unique value that a business offers, ultimately influencing customers’
decision-making process.
Why should they choose your product or service?
A great product does not matter if you do not have sales.
Your product or service is ready for the market
NOW WHAT?
, ● Social Media & Digital
● Public relations: press event, product reviews, media reviews,
● Journalist
● Website
● Stores
● Television
● Influence
● Paid search
Promotion is not one size fits all.
● Who is my target market?
● What are my marketing goals?
● What channels do my competitors use?
● Where does my target market spend their time?
● What is my budget for marketing?
● What metrics are available for tracking?
● Can I create engaging content for each channel?
Personas
, Effective Digital Marketing Techniques
● Search Engine Optimization (SEO)
● Social Media Marketing
● Guerilla marketing
● Viral marketing
● Influencer
● Content marketing
(1) Search Engine Optimization (SEO)
● Increasing traffic to your website through organic search results
● No Cost / Low Cost Option
