Instructor Manual with
Learning Worksheet
Answers for Marketing 4th
Edition By Shane Hunt,
John Mello, George Deitz
(All Chapters 1-16, 100%
Original Verified, A+ Grade)
Part 1 Learning Worksheet
Part 2 Learning Worksheet
Key
Part 3 Instructor’s Manual
, Part 1 Hunt/Mello/Dietz:
LLLLLLLLLLLLLLLLLLLLLLl
Learning Worksheet - Chapter 1 Marketing 4e
Chapter 1: Why Marketing Matters to You
Rafael Henrique/SOPA Images/LightRocket/Getty Images
Use this Learning Worksheet to prepare for class discussion and take notes.
LEARNING OBJECTIVES
LO 1-1 Describe a marketer’s role in creating, communicating, and delivering value.
LO 1-2 Differentiate among the various eras in the history of marketing.
LO 1-3 Distinguish between consumer needs and consumer wants.
LO 1-4 Explain the four elements in the marketing mix.
LO 1-5 Discuss the importance of globalization in the field of marketing.
LO 1-6 Explain the role of analytics in marketing.
LO 1-7 Demonstrate the relationship between ethical business practices and marketplace
success.
LO 1-8 Analyze the functions of marketing beyond the for-profit firm.
KEY TERMS
brand marketing analytics production orientation
customer value marketing concept promotion
ethics marketing mix relationship marketing
exchange needs sales orientation
global marketing place (distribution) social media
logistics price supply chain
marketing product wants
THOUGHT-PROVOKING ACTIVITY
Set 1: What are the three marketing philosophies/orientations? Provide one example of a
product or service in each.
1 © McGraw Hill LLC. All rights reserved. No reproduction or distribution without the prior written consent
of McGraw Hill LLC.
, Hunt/Mello/Dietz:
Learning Worksheet - Chapter 1
Marketing 4e
Set 2: What are the four Ps? Provide an example for each.
CONTENT OUTLINE
The following section provides the flow of information using the LEARNING OBJECTIVES as
a guide, FIGURES as a visual to elaborate on key areas, KEY TERMS learners will need to take
away from the course and create an opportunity for you to take LECTURE NOTES.
EXECUTIVE PERSPECTIVE NOTES
Jaime Gaudet, Market Director, Aflac
What does it mean to make an impact in your career?
How does she use her personal brand to communicate value to customers?
What do you consider your personal brand to be?
2 © McGraw Hill LLC. All rights reserved. No reproduction or distribution without the prior written consent
of McGraw Hill LLC.
, Hunt/Mello/Dietz:
Learning Worksheet - Chapter 1
Marketing 4e
THINK LIKE A MARKETER
How do organizations create value for their customers?
THINK LIKE A MARKETER
Once value is created, how do you communicate it?
THINK LIKE A MARKETER
Why is it important to communicate value?
3 © McGraw Hill LLC. All rights reserved. No reproduction or distribution without the prior written consent
of McGraw Hill LLC.
Learning Worksheet
Answers for Marketing 4th
Edition By Shane Hunt,
John Mello, George Deitz
(All Chapters 1-16, 100%
Original Verified, A+ Grade)
Part 1 Learning Worksheet
Part 2 Learning Worksheet
Key
Part 3 Instructor’s Manual
, Part 1 Hunt/Mello/Dietz:
LLLLLLLLLLLLLLLLLLLLLLl
Learning Worksheet - Chapter 1 Marketing 4e
Chapter 1: Why Marketing Matters to You
Rafael Henrique/SOPA Images/LightRocket/Getty Images
Use this Learning Worksheet to prepare for class discussion and take notes.
LEARNING OBJECTIVES
LO 1-1 Describe a marketer’s role in creating, communicating, and delivering value.
LO 1-2 Differentiate among the various eras in the history of marketing.
LO 1-3 Distinguish between consumer needs and consumer wants.
LO 1-4 Explain the four elements in the marketing mix.
LO 1-5 Discuss the importance of globalization in the field of marketing.
LO 1-6 Explain the role of analytics in marketing.
LO 1-7 Demonstrate the relationship between ethical business practices and marketplace
success.
LO 1-8 Analyze the functions of marketing beyond the for-profit firm.
KEY TERMS
brand marketing analytics production orientation
customer value marketing concept promotion
ethics marketing mix relationship marketing
exchange needs sales orientation
global marketing place (distribution) social media
logistics price supply chain
marketing product wants
THOUGHT-PROVOKING ACTIVITY
Set 1: What are the three marketing philosophies/orientations? Provide one example of a
product or service in each.
1 © McGraw Hill LLC. All rights reserved. No reproduction or distribution without the prior written consent
of McGraw Hill LLC.
, Hunt/Mello/Dietz:
Learning Worksheet - Chapter 1
Marketing 4e
Set 2: What are the four Ps? Provide an example for each.
CONTENT OUTLINE
The following section provides the flow of information using the LEARNING OBJECTIVES as
a guide, FIGURES as a visual to elaborate on key areas, KEY TERMS learners will need to take
away from the course and create an opportunity for you to take LECTURE NOTES.
EXECUTIVE PERSPECTIVE NOTES
Jaime Gaudet, Market Director, Aflac
What does it mean to make an impact in your career?
How does she use her personal brand to communicate value to customers?
What do you consider your personal brand to be?
2 © McGraw Hill LLC. All rights reserved. No reproduction or distribution without the prior written consent
of McGraw Hill LLC.
, Hunt/Mello/Dietz:
Learning Worksheet - Chapter 1
Marketing 4e
THINK LIKE A MARKETER
How do organizations create value for their customers?
THINK LIKE A MARKETER
Once value is created, how do you communicate it?
THINK LIKE A MARKETER
Why is it important to communicate value?
3 © McGraw Hill LLC. All rights reserved. No reproduction or distribution without the prior written consent
of McGraw Hill LLC.
