MCS*1000 Chapter 2+3 Question and
answers verified to pass
The process of deciding which specific market segment(s) to pursue is known
as ______.
Multiple choice question.
targeting
diversifying
segmenting
positioning - correct answer ✔targeting
Many _________ are starting families and will be primetargets for homes and
durable household products such as appliances, furniture, and gardening
equipment and tools.
Multiple choice question.
Seniors
Silent Generation
Gen Xers
Gen Zers
Gen Yers - correct answer ✔gen y (millennials)
_________ evaluations are used to identify areas where results are above or
below planned levels and pinpoint problem areas. - correct answer
✔performance
_______ are individualistic, make leisure time a high priority, believe that they
will always be ablet o take care of themselves, and have an obsession with
maintaining their youth.
,Multiple choice question.
Gen Y
Baby Boomers
Gen X
Gen Z - correct answer ✔Baby boomers
Baby boomers would be least likely to purchase which of the following
products or services?
Multiple choice question.
a personal trainer
age-defying cosmetics
products to improve memory
high-risk investments - correct answer ✔High risk investments
Generation ____ is much less interested in status products than older
generations, not because they can't afford them, they just don't see the point.
Multiple choice question.
O
Z
X
Y - correct answer ✔Gen X
Based on which of the following socio-economic factors can Canadians be
classified into upper class, middle class, working class, and underclass
groups? (Check all that apply.)
MULTIPLE select question.
Background
, Sex
Education
Occupation
Income - correct answer ✔background
education
occupation
income
True or false: Marketing strategy identifies the bases upon which the firm
plans to build a sustainable competitive advantage. - correct answer ✔True
Customer excellence is focused on:
Multiple choice question.
efficient operations and human resource management
effective branding and positioning
having a good physical location and Internet presence
retaining loyal customers and provides outstanding customer service - correct
answer ✔retaining loyal customers and provides outstanding customer
service
______ is achieved through efficient operations, excellent supply chain, and
strong relationships with their suppliers.
Multiple choice question.
Product excellence
Operational excellence
Locational excellence
Customer excellence - correct answer ✔Operational excellence
answers verified to pass
The process of deciding which specific market segment(s) to pursue is known
as ______.
Multiple choice question.
targeting
diversifying
segmenting
positioning - correct answer ✔targeting
Many _________ are starting families and will be primetargets for homes and
durable household products such as appliances, furniture, and gardening
equipment and tools.
Multiple choice question.
Seniors
Silent Generation
Gen Xers
Gen Zers
Gen Yers - correct answer ✔gen y (millennials)
_________ evaluations are used to identify areas where results are above or
below planned levels and pinpoint problem areas. - correct answer
✔performance
_______ are individualistic, make leisure time a high priority, believe that they
will always be ablet o take care of themselves, and have an obsession with
maintaining their youth.
,Multiple choice question.
Gen Y
Baby Boomers
Gen X
Gen Z - correct answer ✔Baby boomers
Baby boomers would be least likely to purchase which of the following
products or services?
Multiple choice question.
a personal trainer
age-defying cosmetics
products to improve memory
high-risk investments - correct answer ✔High risk investments
Generation ____ is much less interested in status products than older
generations, not because they can't afford them, they just don't see the point.
Multiple choice question.
O
Z
X
Y - correct answer ✔Gen X
Based on which of the following socio-economic factors can Canadians be
classified into upper class, middle class, working class, and underclass
groups? (Check all that apply.)
MULTIPLE select question.
Background
, Sex
Education
Occupation
Income - correct answer ✔background
education
occupation
income
True or false: Marketing strategy identifies the bases upon which the firm
plans to build a sustainable competitive advantage. - correct answer ✔True
Customer excellence is focused on:
Multiple choice question.
efficient operations and human resource management
effective branding and positioning
having a good physical location and Internet presence
retaining loyal customers and provides outstanding customer service - correct
answer ✔retaining loyal customers and provides outstanding customer
service
______ is achieved through efficient operations, excellent supply chain, and
strong relationships with their suppliers.
Multiple choice question.
Product excellence
Operational excellence
Locational excellence
Customer excellence - correct answer ✔Operational excellence
