DOWNLOAD THE Test Bank for Retail Management Strategic Approach 13th Editi
g g g g g g g g g g
on Berman g
RetailgManagement:gAgStrategicgApproach,g13eg(Berman/Evans/Chatterjee)gChapte
rg2g BuildinggandgSustaininggRelationshipsgingRetailing
1) Allgofgthegactivitiesgandgprocessesgthatgprovidegagcertaingvaluegforgthegcustomergaregreferredgtoga
sg .
A) agvaluegchain
B) customergservice
C) agvaluegdeliverygsystem
D) relationshipgretailing
gAnswer:g A
Difficulty:g Moderate
Skill:g Terminology/Concept
2) Thegbundlegofgbenefitsgofferedgtogconsumersgthroughgagchannelgofgdistributiongisg .
A) agvaluegchain
B) customergservice
C) agvaluegdeliverygsystem
D) relationshipgretailing
gAnswer:g A
Difficulty:g Moderate
Skill:g Terminology/Concept
3) Angimportantgcomponentgofgthegvaluegchaingconceptgisg .
A) theginevitabilitygofgchannelgconflict
B) dependencygofgeachgchannelgmembergongoneganother
C) thegneedgforgindependencegamonggchannelgmembers
D) thegneedgtogminimizegtotalgchannelgcostsg
Answer:g B
Difficulty:g ChallenginggSkill
:g Terminology/Concept
4) Just-in-timeginventorygmanagementgandgelectronicgdataginterchangegaregexamplesgof
.
A) agvaluegchain
B) channelgconflict
C) seamlessglogisticsgmanagement
D) directgstoregdeliveryg
Answer:g A
Difficulty:g ChallenginggSkill
:g Terminology/Concept
1
Copyrightg©g2018gPearsongEducation,gInc.
mynursytest.store
,DOWNLOAD THE Test Bank for Retail Management Strategic Approach 13th Editi
g g g g g g g g g g
on Berman g
5) Thegminimumgvaluegchaingelementsgaggivengcustomergsegmentgexpectsgfromgagtypegofgretailergi
sga(n)g .
A) proposedgretailgstrategy
B) augmentedgretailgstrategy
C) expectedgretailgstrategy
D) potentialgretailgstrategyg
Answer:g C
Difficulty:g Moderate
Skill:g Terminology/Concept
6) Whichgofgthegfollowinggdoesgnotgcomprisegagcompetitivegadvantagegtogagretailer?
A) agproposedgretailgstrategy
B) angaugmentedgretailgstrategy
C) angexpectedgretailgstrategy
D) agpotentialgretailgstrategyg
Answer:g C
Difficulty:g Moderate
Skill:g Terminology/Concept
7) Agcleangstoregenvironment,gadequategparkinggfacilities,gandgstandardgreturngprivilegesg
constitutega(n)g .
A) proposedgretailgstrategy
B) augmentedgretailgstrategy
C) expectedgretailgstrategy
D) potentialgretailgstrategyg
Answer:g C
Difficulty:g Moderate
Skill:g Terminology/Concept
8) Aguniquegstrategygthatgnogcompetinggretailergingaggivengretailgformatghasgperfectedgconstitutesga
(n)g .
A) proposedgretailgstrategy
B) augmentedgretailgstrategy
C) expectedgretailgstrategy
D) potentialgretailgstrategyg
Answer:g D
Difficulty:g Moderate
Skill:g Terminology/Concept
2
Copyrightg©g2018gPearsongEducation,gInc.
mynursytest.store
, DOWNLOAD THE Test Bank for Retail Management Strategic Approach 13th Editi
g g g g g g g g g g
on Berman g
9) Agretailer'sgfocusgongsatisfactiongofgexistinggcustomersgthroughgseekinggtogformgandgmaintaingl
ong-termgbondsgwithgcustomersgisgreferredgtogasg .
A) commitment-basedgretailing
B) customergsatisfaction
C) relationshipgretailing
D) SERVQUAL
Answer:g C
Difficulty:g ChallenginggSkill
:g Terminology/Concept
10) Thegcustomergbase,gcustomergservice,gcustomergsatisfaction,gandgloyaltygprogramsgandg
defectiongratesgaregcomponentsgofg .
A) thegAmericangConsumergSatisfactiongIndexg(ACSI)
B) customergsatisfaction
C) thegmarketinggconceptgappliedgtogretailing
D) relationshipgretailing
gAnswer:g D
Difficulty:g Moderate
Skill:g Terminology/Concept
11) Activitiesgthatgenhancegthegshoppinggexperiencegandggivegretailersgagcompetitivegadvantagega
regreferredgtogasga(n)g .
A) customergloyaltygprogram
B) potentialgcustomergservice
C) expectedgcustomergservice
D) augmentedgcustomergserviceg
Answer:g D
Difficulty:g ChallenginggSkill
:g Terminology/Concept
12) Whichgstatementgconcerninggagretailer'sgcoregcustomersgisgnotgcorrect?
A) Agretailer'sgcoregcustomersgareggenerallygleastgpricegconscious.
B) Agretailer'sgcoregcustomersgshouldgrepresentgitsgtargetgmarket.
C) Agretailer'sgcoregcustomersgdeservegspecialgtreatment.
D) Agretailer'sgcoregcustomersgpreferglong-
termgrelationships.gAnswer:g A
Difficulty:g ChallenginggSkill
:g Terminology/Concept
3
Copyrightg©g2018gPearsongEducation,gInc.
mynursytest.store
g g g g g g g g g g
on Berman g
RetailgManagement:gAgStrategicgApproach,g13eg(Berman/Evans/Chatterjee)gChapte
rg2g BuildinggandgSustaininggRelationshipsgingRetailing
1) Allgofgthegactivitiesgandgprocessesgthatgprovidegagcertaingvaluegforgthegcustomergaregreferredgtoga
sg .
A) agvaluegchain
B) customergservice
C) agvaluegdeliverygsystem
D) relationshipgretailing
gAnswer:g A
Difficulty:g Moderate
Skill:g Terminology/Concept
2) Thegbundlegofgbenefitsgofferedgtogconsumersgthroughgagchannelgofgdistributiongisg .
A) agvaluegchain
B) customergservice
C) agvaluegdeliverygsystem
D) relationshipgretailing
gAnswer:g A
Difficulty:g Moderate
Skill:g Terminology/Concept
3) Angimportantgcomponentgofgthegvaluegchaingconceptgisg .
A) theginevitabilitygofgchannelgconflict
B) dependencygofgeachgchannelgmembergongoneganother
C) thegneedgforgindependencegamonggchannelgmembers
D) thegneedgtogminimizegtotalgchannelgcostsg
Answer:g B
Difficulty:g ChallenginggSkill
:g Terminology/Concept
4) Just-in-timeginventorygmanagementgandgelectronicgdataginterchangegaregexamplesgof
.
A) agvaluegchain
B) channelgconflict
C) seamlessglogisticsgmanagement
D) directgstoregdeliveryg
Answer:g A
Difficulty:g ChallenginggSkill
:g Terminology/Concept
1
Copyrightg©g2018gPearsongEducation,gInc.
mynursytest.store
,DOWNLOAD THE Test Bank for Retail Management Strategic Approach 13th Editi
g g g g g g g g g g
on Berman g
5) Thegminimumgvaluegchaingelementsgaggivengcustomergsegmentgexpectsgfromgagtypegofgretailergi
sga(n)g .
A) proposedgretailgstrategy
B) augmentedgretailgstrategy
C) expectedgretailgstrategy
D) potentialgretailgstrategyg
Answer:g C
Difficulty:g Moderate
Skill:g Terminology/Concept
6) Whichgofgthegfollowinggdoesgnotgcomprisegagcompetitivegadvantagegtogagretailer?
A) agproposedgretailgstrategy
B) angaugmentedgretailgstrategy
C) angexpectedgretailgstrategy
D) agpotentialgretailgstrategyg
Answer:g C
Difficulty:g Moderate
Skill:g Terminology/Concept
7) Agcleangstoregenvironment,gadequategparkinggfacilities,gandgstandardgreturngprivilegesg
constitutega(n)g .
A) proposedgretailgstrategy
B) augmentedgretailgstrategy
C) expectedgretailgstrategy
D) potentialgretailgstrategyg
Answer:g C
Difficulty:g Moderate
Skill:g Terminology/Concept
8) Aguniquegstrategygthatgnogcompetinggretailergingaggivengretailgformatghasgperfectedgconstitutesga
(n)g .
A) proposedgretailgstrategy
B) augmentedgretailgstrategy
C) expectedgretailgstrategy
D) potentialgretailgstrategyg
Answer:g D
Difficulty:g Moderate
Skill:g Terminology/Concept
2
Copyrightg©g2018gPearsongEducation,gInc.
mynursytest.store
, DOWNLOAD THE Test Bank for Retail Management Strategic Approach 13th Editi
g g g g g g g g g g
on Berman g
9) Agretailer'sgfocusgongsatisfactiongofgexistinggcustomersgthroughgseekinggtogformgandgmaintaingl
ong-termgbondsgwithgcustomersgisgreferredgtogasg .
A) commitment-basedgretailing
B) customergsatisfaction
C) relationshipgretailing
D) SERVQUAL
Answer:g C
Difficulty:g ChallenginggSkill
:g Terminology/Concept
10) Thegcustomergbase,gcustomergservice,gcustomergsatisfaction,gandgloyaltygprogramsgandg
defectiongratesgaregcomponentsgofg .
A) thegAmericangConsumergSatisfactiongIndexg(ACSI)
B) customergsatisfaction
C) thegmarketinggconceptgappliedgtogretailing
D) relationshipgretailing
gAnswer:g D
Difficulty:g Moderate
Skill:g Terminology/Concept
11) Activitiesgthatgenhancegthegshoppinggexperiencegandggivegretailersgagcompetitivegadvantagega
regreferredgtogasga(n)g .
A) customergloyaltygprogram
B) potentialgcustomergservice
C) expectedgcustomergservice
D) augmentedgcustomergserviceg
Answer:g D
Difficulty:g ChallenginggSkill
:g Terminology/Concept
12) Whichgstatementgconcerninggagretailer'sgcoregcustomersgisgnotgcorrect?
A) Agretailer'sgcoregcustomersgareggenerallygleastgpricegconscious.
B) Agretailer'sgcoregcustomersgshouldgrepresentgitsgtargetgmarket.
C) Agretailer'sgcoregcustomersgdeservegspecialgtreatment.
D) Agretailer'sgcoregcustomersgpreferglong-
termgrelationships.gAnswer:g A
Difficulty:g ChallenginggSkill
:g Terminology/Concept
3
Copyrightg©g2018gPearsongEducation,gInc.
mynursytest.store
