6-Crosta new updated 2024-2025 Athabasca
University
Amber Crosta
Adien
Dubbelboer
ENGL255
May
A Rhetorical Analysis: “The Vegan Carnivore”
In Julian Baggini’s essay, “The Vegan Carnivore” he writes about the ethics of in
vitro meat (IVM). Baggini references a variety of viable sources; some who agree and
some who disagree with the ethics surrounding IVM. The main concerns here are; is
lab grown meat a sustainable food source for the planet and is lab grown meat an
ethical choice or humane option for those who are concerned with animal welfare. At
the beginning of Baggini’s essay he introduces the controversy to the reader by stating
the following “It’s made in a lab, no factory farms and no killing, but it's still meat. Looks
like we’ll need a whole new food ethics” (p1). By presenting an extensive use of
pathos, ethos and logos; Baggini has conveyed his message regarding this ethical
controversy, in an informative manner.
Baggini uses the readers emotions to employ the rhetoric appeal of pathos to
convey his message. In the beginning of Baggini’s essay he uses narration as a
rhetoric device to create excitement and intrigue in his readers. He describes the
unveiling of the IVM burger to his readers; “When the lights dimmed, images of gulls
flying over gentle sea waves were projected onto two screens by the sides of the stage.
Over some sparse, slow, rising guitar chords, Segery Brin, the co-founder of Google
, and donor to Post’s research, uttered the portentous words…" (p2). From the unfolding
of the opening scene of this product launch, people are hooked at whatever Post is
going to unveil. The unveiling is elaborate and glamorous. Baggini has used the
readers excitement for the product launch to make them read further. However, by
using this rhetorial device, Baggini has neither commented on whether this is a
sustainable food source, or