MRKT FINAL EXAM WITH COMPLETE SOLUTIONS 100% VERIFIED
Organic Designs is a small, thriving chain of stores specializing in fashionable clothing
composed entirely of organic materials for infants, toddlers, and preschool children.
Most of Organic Designs stores are in cities. Organic Designs now wishes to consider
direct marketing for reaching new potential customers that cannot be reached by the
firm's existing markets, as part of the company's objective of developing emotional
attachments and close relationships with a new base of customers. Which of the
following methods of direct marketing would most likely be effective in accomplishing
this?
a. direct-mail marketing
b. telephone marketing
c. catalog marketing
d. direct-response television marketing - ANSWER c
Neal Murphy sells his company's unique gift items on television programs and channels
dedicated to selling goods and services. Neal is using ________.
a. infomercials
b. home shopping channels
c. Internet-based infomercials
d. prime-time selling - ANSWER b
Green Gardens is a click-and-mortar seller of gardening and landscaping goods and
equipment. The marketing department wants to encourage shoppers at the physical
stores to use the company's online catalog to order items that are not available at a
given retail location. Which of the following marketing devices is the best match for this
goal?
a. kiosks
b. e-mail
c. mobile phones
d. telemarketing
,e. catalog marketing - ANSWER a
A manufacturer of drinks and snacks seeks to target the 18-to-34-year-old market and
wishes to promote instant response to special limited time offers. Which form of direct
marketing is most likely to be chosen?
a. interactive TV
b. direct-response TV
c. mobile phone
d. direct mail - ANSWER c
Company X began as a brick-and-mortar company. Which one of the following
statements must be true?
a. By adding online marketing options, Company X would become a click-and-mortar
company.
b. Company X is also considered a click-only dot-com.
c. Company X should not be concerned about consumer-to-consumer online marketing.
d. Company X is probably not making a profit. - ANSWER a
ABC Company sells directly to final consumers and avoids intermediaries, while selling
to a broad group of demographic segments. This marketer falls under which online
marketing domain?
a. B2C
b. B2B
c. C2C
d. C2B - ANSWER a
Office Depot is a click-and-mortar company. Which of the following is least likely to be
an advantage that Office Depot has over click-only competitors?
a. Office Depot is a known name with greater financial resources.
b. Office Depot has a large, established customer base.
, c. By offering online marketing, Office Depot offers customers more options.
d. Customers can find a local store and check its available stock online.
e. Office Depot focuses on large accounts through its online presence and small
businesses through its retail stores. - ANSWER e
Jane Cheatham, a stay-at-home mother, regularly posts new entries on a widely read
blog. In these entries, she often reviews consumer products that she uses during the
course of her day. This is an example of ________.
a. C2B online marketing
b. C2C online marketing
c. viral marketing
d. content sponsorship - ANSWER b
With Priceline.com, prospective buyers can bid for airline tickets, hotel rooms, rental
cars, cruises, and vacation packages. It is then left to the sellers to decide whether or
not to accept an offered bid. This is an example of ________.
a. B2B online marketing
b. C2C online marketing
c. B2C online marketing
d. C2B online marketing - ANSWER d
Converse has a Web site that invites consumers to "the Converse Century," invites
readers to post their Converse stories, and offers a wide variety of Converse shoes for
direct purchase. The site even allows customers to individually design their own shoes.
The Converse site is best described as which of the following types of Web sites?
a. a B2B site
b. a C2B site
c. a corporate site
d. a marketing site - ANSWER d
Organic Designs is a small, thriving chain of stores specializing in fashionable clothing
composed entirely of organic materials for infants, toddlers, and preschool children.
Most of Organic Designs stores are in cities. Organic Designs now wishes to consider
direct marketing for reaching new potential customers that cannot be reached by the
firm's existing markets, as part of the company's objective of developing emotional
attachments and close relationships with a new base of customers. Which of the
following methods of direct marketing would most likely be effective in accomplishing
this?
a. direct-mail marketing
b. telephone marketing
c. catalog marketing
d. direct-response television marketing - ANSWER c
Neal Murphy sells his company's unique gift items on television programs and channels
dedicated to selling goods and services. Neal is using ________.
a. infomercials
b. home shopping channels
c. Internet-based infomercials
d. prime-time selling - ANSWER b
Green Gardens is a click-and-mortar seller of gardening and landscaping goods and
equipment. The marketing department wants to encourage shoppers at the physical
stores to use the company's online catalog to order items that are not available at a
given retail location. Which of the following marketing devices is the best match for this
goal?
a. kiosks
b. e-mail
c. mobile phones
d. telemarketing
,e. catalog marketing - ANSWER a
A manufacturer of drinks and snacks seeks to target the 18-to-34-year-old market and
wishes to promote instant response to special limited time offers. Which form of direct
marketing is most likely to be chosen?
a. interactive TV
b. direct-response TV
c. mobile phone
d. direct mail - ANSWER c
Company X began as a brick-and-mortar company. Which one of the following
statements must be true?
a. By adding online marketing options, Company X would become a click-and-mortar
company.
b. Company X is also considered a click-only dot-com.
c. Company X should not be concerned about consumer-to-consumer online marketing.
d. Company X is probably not making a profit. - ANSWER a
ABC Company sells directly to final consumers and avoids intermediaries, while selling
to a broad group of demographic segments. This marketer falls under which online
marketing domain?
a. B2C
b. B2B
c. C2C
d. C2B - ANSWER a
Office Depot is a click-and-mortar company. Which of the following is least likely to be
an advantage that Office Depot has over click-only competitors?
a. Office Depot is a known name with greater financial resources.
b. Office Depot has a large, established customer base.
, c. By offering online marketing, Office Depot offers customers more options.
d. Customers can find a local store and check its available stock online.
e. Office Depot focuses on large accounts through its online presence and small
businesses through its retail stores. - ANSWER e
Jane Cheatham, a stay-at-home mother, regularly posts new entries on a widely read
blog. In these entries, she often reviews consumer products that she uses during the
course of her day. This is an example of ________.
a. C2B online marketing
b. C2C online marketing
c. viral marketing
d. content sponsorship - ANSWER b
With Priceline.com, prospective buyers can bid for airline tickets, hotel rooms, rental
cars, cruises, and vacation packages. It is then left to the sellers to decide whether or
not to accept an offered bid. This is an example of ________.
a. B2B online marketing
b. C2C online marketing
c. B2C online marketing
d. C2B online marketing - ANSWER d
Converse has a Web site that invites consumers to "the Converse Century," invites
readers to post their Converse stories, and offers a wide variety of Converse shoes for
direct purchase. The site even allows customers to individually design their own shoes.
The Converse site is best described as which of the following types of Web sites?
a. a B2B site
b. a C2B site
c. a corporate site
d. a marketing site - ANSWER d
