GMS 522 Final Exam questions well answered to pass

GMS 522 Final Exam questions well
answered to pass

What is international Marketing? - correct answer ✔✔The process of planning and conducting
transactions across-national borders to create exchanges that satisfy the objectives of individuals and
organizations.



What are the emphasis of the definition of international marketing? - correct answer ✔✔- cross border
transactions

-satisfaction of consumer needs

-exchanges between transacting parties



True or False:



With "international marketing" companies cater their marketing strategies to the foreign market
segment. - correct answer ✔✔False.



With international marketing companies simply extend their domestic marketing strategies to foreign
countries with little or no adjustment



What are economies of scale? - correct answer ✔✔refers to the reduction in per unit cost of production
as level of output is expanded.



What are economies of scope? - correct answer ✔✔refers to a reduced cost per unit as the firm spreads
its total costs over a large number of brands, product lines or target markets.



True or False:

In a multi-domestic approach there is no coordination of marketing activities across countries - correct
answer ✔✔True.