Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024 by Michael R. Solomon Chapters 1 - 15

TEST BANK For Consumer
N N N




Behaviour: Buying, Having, and
N N N N




Being, Canadian Edition, 9th Edition,
N N N N N




2024 by Michael R. Solomon Chapters
N N N N N N




1 - 15
N N N

,Consumer NBehaviour: NBuying, NHaving, Nand NBeing, NCdn. N9e N(Solomon) NChapter
1 NAn NIntroduction Nto NConsumer NBehaviour


1) In Nstudying Nconsumers Nlike NGail, Na Ncollege Nstudent, Nmarketers Noften Nfind Nit Nuseful Nto
learn2their Ni Nnterests Nin Nmusic Nor Nclothing, Nhow Nthey Nspend Ntheir Nleisure Ntime, Nand Neven Ntheir
N



attitudes Nabout NsocNial Nissues, Nto Nbe Nable Nto Ncategorize Nconsumers Naccording Nto Ntheir Nlifestyles.
N



This Nsort Nof Ninformatio Nn Nis Ncalled:
N



A) core Nvalues.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: NNB
N
2



N Type: NMC
PageNRef:
2 Skill: N Application
N N



Objective: N L1-01 NConsumer Nbehaviour Nis Na Nprocess.


2) Tina, Na Nsupervisor Nof Ndisplays Nfor NSears NCanada, Nknows Nthat Nattractive Ndisplays Ncan
generate NaNdditional Nsales Nof Nparticular Nitems. NFrom2a Nmarketer's Nperspective, Nthis Nis:
N



A) a Npurchase Nissue.
B) a Npost Npurchase Nissue.
C) merchandising Ncomplexity.
D) a Nloss
N leader.
ANSWER:2 N NA
N



N Type: NMC
PageNRef:
3 Skill: N Application
N N



Objective: N L1-01 NConsumer Nbehaviour Nis Na Nprocess.

3) John Nis Nthe Nvice2president Nof Nmarketing Nfor Na Nlocal Ntour Nguide Ncompany. NHe2is Nconcerned Nthat Nh

,is Ncustomers Nare Nnot Nrecommending Nhis NcompanyNto Ntheir Nfriends. NFor NJohn, Nthis Nproblem Nis Na:
A) purchase Nissue.
B) demographic Nproblem.
C) prepurchase Nissue.
D) postNpurchase
issue.NANSWER:2 N ND
N



Type: NMC
PageNRef:
3 Skill: N Application
N N



Objective: N L1-01 NConsumer Nbehaviour Nis Na Nprocess.

, 4) The Nexpanded Nview Nof Nthe Nexchange2that Nincludes Nthe Nissues Nthat Ninfluence2the
N consumer Nb Nefore, Nduring, Nand Nafter Na Npurchase Nis Ncalled:
A) the Nvalue.
B) the Nstrategic Nfocus.
C) the Npre-sell Nstrategy.
D) theNconsumption
N process.NANSWER:2 N ND
Type: NMC
PageNRef:
3 Skill: N Concept
N N



Objective: N L1-01 NConsumer Nbehaviour Nis Na Nprocess.

5) Gail Ndecides Nto Ntake Na Nbreak Nfrom Nstudying Nand Ngoes Nonline Nto Ncheck Nthings Nout. NShe
N connectsNwith None Nof Nthe Nproduct Ndiscussion Ngroups Nthat Nshe Nparticipates Nin. NThis Nis Nan
N example Nof Na:
A) lifestyle Ndiscussion.
B) brand Ncompetition.
C) consumption Ncommunity.
D) marketplaceNcompetition.
2 ANSWER: NNC
Type: NMC
PageNRef:
2 Skill: N Application
N N



Objective: N L1-01 NConsumer Nbehaviour Nis Na Nprocess.


6) If Na Nproduct2succeeds Nin Nsatisfying Nneeds Nand Nis Npurchased Nover Nand Nover Nagain, Nit Nmost
N likelyNh Nas Nattained:
A) product Nseparation.
B) brand Nloyalty.
C) lifestyle Nvariation.
D) purchase
Nconception.



ANSWER:2 N NB
Type: NMC