Club Exam 1 Questions and Answers correct

Club Exam 1 Questions and Answers correct Clubs as part of hospitality sytsem Historical overview of club management -first country club in US= The Country Club (Brookline, MA) -concept originated with 1879 Myopia Club -first city club= Somerset (Boston) -St Andrews (1754) wrote rules and etiquette of golf and club membership -Charlie MacDonald= father of organized golf (built first 18 hole course) Private club (club industry definition) Definition: common interest (sport, social, activity), meet at a standard/common pace, admission procedure -country club (6k-7k): 600-800 members, $36k initiation fee, monthly dues -city club (2k-3k): members, $6k initiation, lower monthly dues Types of ownership of clubs -equity owned (private or non profit) -non-equity owned (private) -non profit private -clubs and homeowner Private Club Label-- Common bond -private social, recreational, or athletic club with common bond among members Membership maintenance and promotion -membership size capped -waitlists -membership committee -clubs seeking balance in average ages Membership election -new member proposed by current member and seconded -sponsors not on board -posting of perspective members -letters of rec, potential social event -election held Types of clubs golf/country (full service or single purpose), city, military, athletic, university, yacht/beach, corporate, development Positive trends -golf growth during pandemic -growth in pickle ball, racquet sports, spa, fitness -importance of dining Types of memberships -regular (full), house, social, junior (legacy), senior/life, non-resident, widow, clergy, honorary Changes in membership status -transfers, resignations, suspensions/expulsions, disciplinary action of delinquent members Organizational structure (exhibits 1 and 2 in textbook) Inverted pyramid/hourglass: members first, then BOD/Governors, exec committee, committees, GM... other side/shrinking= dept heads, staff Types of committees BOD (exec), strategic, finance, bylaws/rules, nominating, membership, social, athletic, golf course/grounds, facilities Concepts in clubs (public, luxury for all) Luxury for all: simple but unique; great style, design, service, value, experience -handmade, passion communicated, commitment to the ideal, love for the best Clicking Courage to try new things Let go of old Insight to restructure Commitment to follow through Knowledge to make it work Brailling look for bumps in culture Cashing out seek simpler life, exiting corporate "rat race", brain draining and "quiet quitting" Cocooning staying home and nesting Down-aging feeling younger, nostalgic Egonomics market to me personally Fantasy adventure seeking adventure that is "risk free" or controlled 99 lives too busy, seeking convenience SOS (Save Our Society) social conscience for ethics, passion, concern Small indulgences little luxuries Being alive focus on health, treatment Vigilante customer angry consumers, want it done right Anchoring return to values, spiritual values Female think and mancipation caring, sharing, family values attitude Pleasure revenge secret sinning Clanning joining with like minded people Icon Toppling against business and government Atmosfear concern about air, food, water, creating doubt and uncertainty. Encourage local product FutureTense nervous about future Food coaching (emerging trend) food trainers for dieters Family first (emerging trend) need reduction to put family first Reality programming replaces extreme sports Trends/issues to consider -dual income households -transfer of wealth -age--boomers retiring, shifting market -family factors, increased work week -increased focus on fitness/health -changes in golf interest, rise in off-course play (TopGolf) -juniors and girls playing more -public accessibility growing Why memberships will grow -basic age structure (boomers with long retirement ahead) -flight to quality (want quality, luxury for all) -cocooning--want quality family experiences in safe space -focus back on families after 9/11 and pandemic Industry challenges -increased competition from restaurants and public courses -travel abroad -age of infrastructure -entry level employees and staffing -recent immigration laws, seasonal staff -keeping up with growing tech -downturn in private golf play Club Boards Board of directors set policy of club Primary legal duties of Board of Governors (directors) -duty of care -duty of loyalty -duty of obedience (to the club's mission) Board Member duties -club policies, fiscal mgmt, enact club regulations, adopt budget plans -approve and meet new members, hire GM, fill board vacancies -discipline, transfers, elections -attend special meetings Board structure -ideal size 9-12 members: Pres, VP, Treasurer, Secretary, Terms and Election Officers, volunteer roles -board members select members from committees GM role in meetings attend, provide insight, non-vote or direct meetings, help set agenda, carry out policy Board member tenure can range from year to lifetime; best to have staggered terms Board member selection -diversity good for representation, but must avoid tokenism and conflicts of interest -too many directors/committees slow down decision making Board member orientation -work with Board President and GM] -managers define clear role to board members, identify materials to govern effectively, shorten learning curve for board, and define expectations/what needs to be done Sample Board Orientation set objectives -- deliver materials - plan agenda -- inform all parties -- conduct orientation, inc tour -- follow up with new members Written records in clubs -Articles of incorporation state legal existence -bylaws= how board operates and policies are set (voting, membership, annual meetings, etc) -rules (operation rules, dress, club use, etc) -financial records -meeting minutes and agendas Action oriented board meetings -structure and order to 1-2 hrs -progresses from easy to difficult items then back down Who votes on policies Members vote on member policies, BOD vote on board policies, GM and staff do operating policy Club GM Entry Level GM into club mgmt not likely involved in policy unless assigned to committee Getting started as a GM 6 month grace period Working with the Board as a GM structure written materials, equip board with info, create clear expectations, establish boundaries Governing vs managing as GM must identify line between board and GM carrying out policy (GM can sometimes be more of an order taker) Tips for long term success in clubs -interview and periodically review, employment contract recommended, work continuously with committees -COO protect GM -continue education (CMAA), regularly communicate with board and members -do not use club for personal use types of jobs in club mgmt assistant manager, clubhouse mgr, F&B, dining room mgr, membership/marketing, tech/media, event coordinator, activities/service, operations, club facilities, grounds, recreation average salary of club manager 2014: $179,000-- consistently growing benefits package (GM) cash bonuses of thousands/yr, deferred compensation (401k), allowances (education, clothes, housing, food) certification impact on salary $10-$15k additional impact on salary Entry level jobs/average salary 2009: mid 50k-62k (F&B director, assistant mgr, etc) CMAA educational opportunities become a certified professional thru certification exam, requires 300 credits BMIs Business Management Institution (way to get credit for certification) CCM Certified Club Manager MCM Master Club Manager: older manager who wants to give back to their profession new CMAA mgmt to leadership paradigm "Management to leadership pyramid", currently guides education with focus on CMAA experience of club mgmt (Discovery Land, Exclusive Resorts) What is true about city clubs? -usually housed in building or part of building within city or suburban office complex -second most common type of private club -some city clubs offer only food and beverage services to their members; others offer rec facilities and overnight accommodations A club that is owned by an individual or corporation, not its members, is called a(n) __________ club. non-equity If you want to become a member of a private club, you must first be nominated for membership (T/F) Club membership ranks are seldom "managed", rather members come and go, are admitted and dismissed as the club membership sees fits to accommodate new members at any time false-- the membership ranks are carefully considered and managed (T/F) A profit motive drives the private club business entity false--many private clubs are non-profit