MMP101-FINAL EXAM QUESTIONS & ANSWERS VERIFIED 100%
CORRECT!!
___________ coverage changed politics by decreasing the psychological distance between the politician
and the voter. - ANSWER Television
Which of the following describes heavily covered? - ANSWER Colorful public responses
Which of the following describes lightly covered? - ANSWER Candidates' qualifications
Political advertising can also set the agenda on issues by - ANSWER conveying to us what issues are
important
One way to increase news coverage beyond what is routinely expected is to create_______ to produce
many hours of free advertising. - ANSWER pseudo-events
___________ is a primary purpose for lesser-known candidates. - ANSWER Name Recognition
Which of the following appeals are common in political advertising with national symbols? - ANSWER
Patriotic appeals
In the 1992 Democratic primary campaign, candidate Bill Clinton had been accused of an extramarital
affair. Bill and his wife Hillary admitted that there had been "problems" in their marriage but said that
those had been worked through and they were thoroughly reconciled. What is this an example of? -
ANSWER Dealing with Attacks from the Opponent
All of the following statements regard the effects of political advertising EXCEPT - ANSWER Create and
maintain voter loyalty
心脏不仅是一个生理器
Barack Obama was incredibly successful raising money from many small donors over the Internet in
2008. What is this an example of? - ANSWER Fund-Raising
All of the following are purposes of political advertising EXCEPT - ANSWER Charitable-Giving
, Which of the following purposes seeks to express an image of a candidate, or redefine an existing image?
- ANSWER Image-Building
Candidates sometimes come to have a prevailing image that becomes the frame through which all their
actions are viewed. Which of the following is mentioned? - ANSWER Framing the Candidates
Using the news for political gain can be done in many different ways, some of which are an integral part
of the daily life of newsmakers. Which of the following is mentioned? - ANSWER Setting the Agenda
Distortions of natural forms (monsters and mutants) are very scary to - ANSWER preschoolers
When afraid of watching something scary, how do school-age children tend to cope using strategies? -
ANSWER Reminders of the unreality of the situation
Depictions of dangers and injuries (assaults, natural disasters) are more scary to - ANSWER older
elementary school children
Hoang, a male college student who viewed a series of horror movies later showed less empathy and
concern for gunshot victim. What is this an example of? - ANSWER Desensitization
__________ may occur through the teaching of more accepting attitudes toward violent behavior. -
ANSWER Disinhibition
Which of the following studies is the best-known early research studying modeling of media violence by
social psychologist Albert Bandura? - ANSWER Bobo-doll studies
心脏不仅是一个生理器
A process that diminishes emotional responsiveness to a negative, aversive or positive stimulus after
repeated exposure to it. - ANSWER Desensitization
_________ is a sort of reverse modeling effect, whereby viewers react so strongly to seeing violence and
have such a traumatized perceived reality. - ANSWER Sensitization
CORRECT!!
___________ coverage changed politics by decreasing the psychological distance between the politician
and the voter. - ANSWER Television
Which of the following describes heavily covered? - ANSWER Colorful public responses
Which of the following describes lightly covered? - ANSWER Candidates' qualifications
Political advertising can also set the agenda on issues by - ANSWER conveying to us what issues are
important
One way to increase news coverage beyond what is routinely expected is to create_______ to produce
many hours of free advertising. - ANSWER pseudo-events
___________ is a primary purpose for lesser-known candidates. - ANSWER Name Recognition
Which of the following appeals are common in political advertising with national symbols? - ANSWER
Patriotic appeals
In the 1992 Democratic primary campaign, candidate Bill Clinton had been accused of an extramarital
affair. Bill and his wife Hillary admitted that there had been "problems" in their marriage but said that
those had been worked through and they were thoroughly reconciled. What is this an example of? -
ANSWER Dealing with Attacks from the Opponent
All of the following statements regard the effects of political advertising EXCEPT - ANSWER Create and
maintain voter loyalty
心脏不仅是一个生理器
Barack Obama was incredibly successful raising money from many small donors over the Internet in
2008. What is this an example of? - ANSWER Fund-Raising
All of the following are purposes of political advertising EXCEPT - ANSWER Charitable-Giving
, Which of the following purposes seeks to express an image of a candidate, or redefine an existing image?
- ANSWER Image-Building
Candidates sometimes come to have a prevailing image that becomes the frame through which all their
actions are viewed. Which of the following is mentioned? - ANSWER Framing the Candidates
Using the news for political gain can be done in many different ways, some of which are an integral part
of the daily life of newsmakers. Which of the following is mentioned? - ANSWER Setting the Agenda
Distortions of natural forms (monsters and mutants) are very scary to - ANSWER preschoolers
When afraid of watching something scary, how do school-age children tend to cope using strategies? -
ANSWER Reminders of the unreality of the situation
Depictions of dangers and injuries (assaults, natural disasters) are more scary to - ANSWER older
elementary school children
Hoang, a male college student who viewed a series of horror movies later showed less empathy and
concern for gunshot victim. What is this an example of? - ANSWER Desensitization
__________ may occur through the teaching of more accepting attitudes toward violent behavior. -
ANSWER Disinhibition
Which of the following studies is the best-known early research studying modeling of media violence by
social psychologist Albert Bandura? - ANSWER Bobo-doll studies
心脏不仅是一个生理器
A process that diminishes emotional responsiveness to a negative, aversive or positive stimulus after
repeated exposure to it. - ANSWER Desensitization
_________ is a sort of reverse modeling effect, whereby viewers react so strongly to seeing violence and
have such a traumatized perceived reality. - ANSWER Sensitization
