Hubspot Exam UPDATED ACTUAL
Questions and CORRECT Answers
Which of the following is NOT a benefit of having a social media strategy? - CORRECT
ANSWER - Social media helps you send better emails.
Which network has the longest life for a piece of content? - CORRECT ANSWER -
Pinterest
On which social network should you share content most frequently? - CORRECT
ANSWER - Twitter
True or false? Social content is only used during the attract and delight stages of the inbound
methodology. - CORRECT ANSWER - False
Fill in the blank: Instagram stories are a great way to _____________. - CORRECT
ANSWER - drive traffic and engagement
Why are hashtags helpful? - CORRECT ANSWER - To aid search, track campaigns, and
to influence the creation of user-generated content
True or false? It's necessary to conduct a social media audit every 2-3 years. - CORRECT
ANSWER - False
What is a social media audit? - CORRECT ANSWER - A hard look at the data from all
your social accounts and the social conversations about your brand and your competitors
Which KPI is most likely to be a vanity metric? - CORRECT ANSWER - Reach
, True or False? In social media, a service level agreement (SLA) refers to how much time passes
between when a customer reaches out and when the company responds. - CORRECT
ANSWER - True
True or False? You should revisit your KPIs every 18 months. - CORRECT ANSWER -
True
What is the biggest challenge that most social media practitioners have? - CORRECT
ANSWER - Getting executive buy-in for social ideas
True or False? The Holistic model is the most common social team structure used by
organizations today. - CORRECT ANSWER - False
Why do stakeholders matter as you begin to develop your team structure? - CORRECT
ANSWER - Stakeholders needs may be the same as your needs and their buy-in may help
you influence senior leaders
What do senior leaders care about when it comes to your social media plan? Choose all that
apply. - CORRECT ANSWER - true
What should you do to secure executive buy-in if you're starting a social media project and don't
have a past campaign to use as a benchmark? - CORRECT ANSWER - Position your
program as an experiment or pilot.
What do senior leaders care about when it comes to your social media plan? Choose all that
apply. - CORRECT ANSWER - Customer satisfaction
Competitive Advantage
What's the difference between social listening and social monitoring? - CORRECT
ANSWER - Social listening can only be done natively within each social media site,
whereas social monitoring requires technology to aggregate sentiment from various places.
Questions and CORRECT Answers
Which of the following is NOT a benefit of having a social media strategy? - CORRECT
ANSWER - Social media helps you send better emails.
Which network has the longest life for a piece of content? - CORRECT ANSWER -
On which social network should you share content most frequently? - CORRECT
ANSWER - Twitter
True or false? Social content is only used during the attract and delight stages of the inbound
methodology. - CORRECT ANSWER - False
Fill in the blank: Instagram stories are a great way to _____________. - CORRECT
ANSWER - drive traffic and engagement
Why are hashtags helpful? - CORRECT ANSWER - To aid search, track campaigns, and
to influence the creation of user-generated content
True or false? It's necessary to conduct a social media audit every 2-3 years. - CORRECT
ANSWER - False
What is a social media audit? - CORRECT ANSWER - A hard look at the data from all
your social accounts and the social conversations about your brand and your competitors
Which KPI is most likely to be a vanity metric? - CORRECT ANSWER - Reach
, True or False? In social media, a service level agreement (SLA) refers to how much time passes
between when a customer reaches out and when the company responds. - CORRECT
ANSWER - True
True or False? You should revisit your KPIs every 18 months. - CORRECT ANSWER -
True
What is the biggest challenge that most social media practitioners have? - CORRECT
ANSWER - Getting executive buy-in for social ideas
True or False? The Holistic model is the most common social team structure used by
organizations today. - CORRECT ANSWER - False
Why do stakeholders matter as you begin to develop your team structure? - CORRECT
ANSWER - Stakeholders needs may be the same as your needs and their buy-in may help
you influence senior leaders
What do senior leaders care about when it comes to your social media plan? Choose all that
apply. - CORRECT ANSWER - true
What should you do to secure executive buy-in if you're starting a social media project and don't
have a past campaign to use as a benchmark? - CORRECT ANSWER - Position your
program as an experiment or pilot.
What do senior leaders care about when it comes to your social media plan? Choose all that
apply. - CORRECT ANSWER - Customer satisfaction
Competitive Advantage
What's the difference between social listening and social monitoring? - CORRECT
ANSWER - Social listening can only be done natively within each social media site,
whereas social monitoring requires technology to aggregate sentiment from various places.
