HUBSPOT Inbound Marketing Certification
UPDATED ACTUAL Questions and
CORRECT Answers
Using software to enroll every person who downloads a specific ebook into a month-long email
campaign is an example of what? - CORRECT ANSWER - D. Marketing automation
How does the full path attribution model calculate credit? - CORRECT ANSWER - A.
22.5% of credit to the first interaction, the interaction that created the contact, the interaction that
created the deal, and to the interaction that closed the deal. The final 10% is assigned to the
remaining interactions evenly.
Fill in the blank: Most tools require you have a confidence threshold of ----, in order to declare a
winner in an A/B test. - CORRECT ANSWER - C. 95%
True or false? Segmentation is a process that helps you understand your leads and customers
better, and behavioral marketing is how you categorize them based on the understanding you
gain. - CORRECT ANSWER - B. False
What is the difference between the buyer's journey and customer journey? - CORRECT
ANSWER - A. The buyer's journey focuses on activities leading up to a purchase, while
the customer journey extends beyond a purchase
True or false? Artificial intelligence is technology that executes tasks based on if-then
statements. - CORRECT ANSWER - B. False
How can you ensure your content drives action? - CORRECT ANSWER - B. Include a
CTA
How can you ensure your podcast content initiates action? Select all that apply. - CORRECT
ANSWER - A. Include your CTA link in the show notes B. Shorten you URL to keep
CTAs concise C. Consider mid-roll CTAs
, Fill in the blank. Behavioral marketing is the method by which companies target auditerm-
6ences based on their behavior, interests, intentions, geolocation, and other metrics using
_________, cookies, search history, and other insights. A. Funnel reports B. Advertising C. Web
Analytics D. TikTok - CORRECT ANSWER - C. Web Analytics
True or False? This is an example of a person in the decision stage of their buyer's journey. //
Dog-owner Dia is struggling to walk their dog in their neighborhood. Their dog struggles with
obedience and anxiety when approaching new dogs. They're looking for a local dog trainer that
provides obedience training and can socialize their dog to overcome its anxiety. Dia uses Yelp to
compare local dog trainers. - CORRECT ANSWER - A. True
Fill in the blank. Explicit segmentation is synonymous with ______. A. Causation B. Strategy C.
Correlation D. Behavioral Marketing - CORRECT ANSWER - A. Causation
How do you develop an effective content distribution strategy? - CORRECT ANSWER -
D. Set a content distribution goal, identify your audience's preferred channels, and run tests for
new marketing channels
True or false? People are protective of their privacy and do not want their experiences to be
highly personalized. - CORRECT ANSWER - B. False
Why are chatbots a great tool for strategically using marketing automation and AI? A. They can
create buyer personas B. They can mitigate friction regarding availability C. They are the
primary tool for streamlining cadence and content D. They are used for journey mapping -
CORRECT ANSWER - B. They can mitigate friction regarding availability
Blogging, SEO, and social publishing are key pieces to any marketer's strategy. Which phase of
your flywheel can benefit from the implementation of these three strategies? A. Delight B.
Engage C. Consideration D. Attract - CORRECT ANSWER - D. Attract
Customer segmentation is: A. The process by which an anonymous visitor becomes a known
lead B. Unnecessary for inbound marketing C. The process of separating your contacts into
smaller groups of similar profiles D. The active research process someone goes through leading
UPDATED ACTUAL Questions and
CORRECT Answers
Using software to enroll every person who downloads a specific ebook into a month-long email
campaign is an example of what? - CORRECT ANSWER - D. Marketing automation
How does the full path attribution model calculate credit? - CORRECT ANSWER - A.
22.5% of credit to the first interaction, the interaction that created the contact, the interaction that
created the deal, and to the interaction that closed the deal. The final 10% is assigned to the
remaining interactions evenly.
Fill in the blank: Most tools require you have a confidence threshold of ----, in order to declare a
winner in an A/B test. - CORRECT ANSWER - C. 95%
True or false? Segmentation is a process that helps you understand your leads and customers
better, and behavioral marketing is how you categorize them based on the understanding you
gain. - CORRECT ANSWER - B. False
What is the difference between the buyer's journey and customer journey? - CORRECT
ANSWER - A. The buyer's journey focuses on activities leading up to a purchase, while
the customer journey extends beyond a purchase
True or false? Artificial intelligence is technology that executes tasks based on if-then
statements. - CORRECT ANSWER - B. False
How can you ensure your content drives action? - CORRECT ANSWER - B. Include a
CTA
How can you ensure your podcast content initiates action? Select all that apply. - CORRECT
ANSWER - A. Include your CTA link in the show notes B. Shorten you URL to keep
CTAs concise C. Consider mid-roll CTAs
, Fill in the blank. Behavioral marketing is the method by which companies target auditerm-
6ences based on their behavior, interests, intentions, geolocation, and other metrics using
_________, cookies, search history, and other insights. A. Funnel reports B. Advertising C. Web
Analytics D. TikTok - CORRECT ANSWER - C. Web Analytics
True or False? This is an example of a person in the decision stage of their buyer's journey. //
Dog-owner Dia is struggling to walk their dog in their neighborhood. Their dog struggles with
obedience and anxiety when approaching new dogs. They're looking for a local dog trainer that
provides obedience training and can socialize their dog to overcome its anxiety. Dia uses Yelp to
compare local dog trainers. - CORRECT ANSWER - A. True
Fill in the blank. Explicit segmentation is synonymous with ______. A. Causation B. Strategy C.
Correlation D. Behavioral Marketing - CORRECT ANSWER - A. Causation
How do you develop an effective content distribution strategy? - CORRECT ANSWER -
D. Set a content distribution goal, identify your audience's preferred channels, and run tests for
new marketing channels
True or false? People are protective of their privacy and do not want their experiences to be
highly personalized. - CORRECT ANSWER - B. False
Why are chatbots a great tool for strategically using marketing automation and AI? A. They can
create buyer personas B. They can mitigate friction regarding availability C. They are the
primary tool for streamlining cadence and content D. They are used for journey mapping -
CORRECT ANSWER - B. They can mitigate friction regarding availability
Blogging, SEO, and social publishing are key pieces to any marketer's strategy. Which phase of
your flywheel can benefit from the implementation of these three strategies? A. Delight B.
Engage C. Consideration D. Attract - CORRECT ANSWER - D. Attract
Customer segmentation is: A. The process by which an anonymous visitor becomes a known
lead B. Unnecessary for inbound marketing C. The process of separating your contacts into
smaller groups of similar profiles D. The active research process someone goes through leading
