Hubspot Inbound Marketing Cert Exam
UPDATED ACTUAL Questions and
CORRECT Answers
Marketing Automation Is A Key Piece Of Lead Nurturing Because It's How You Deliver
Information. How Is Marketing Automation Defined? - CORRECT ANSWER - The
software that exists with the goal of automating your marketing actions.
Situational Example: You Are Tasked With Generating Twice The Amount Of Qualified Leads
Your Company Generated Last Quarter. With Your Company's Bottom Line And Return On
Investment In Mind, What's The Most Strategic Avenue To Choose? - CORRECT
ANSWER - You could increase the chances of your current traffic choosing to convert and
move down your funnel. Over time, this has the potential to drastically lower your cost to acquire
a customer and positively impact your return on investment.
What Is Another Commonly Used Term For Conversion Optimization? - CORRECT
ANSWER - Conversion rate optimization
True Or False? A Call-To-Action Must Be A Button. - CORRECT ANSWER - False
What Is The Definition Of A Buyer Persona? - CORRECT ANSWER - A semi-fictional
representation of your ideal customer based on real data and some select educated speculation
What Is SCOPE? - CORRECT ANSWER - Standardize, Contextualize, Optimize,
Personalize, Empathize
Situational Example: You're Tasked With Improving The Conversion Rate On Your Product
And Services Page Over Time. You Think That Changing The Page's Copy Will Positively
Impact The Overall Conversion Rate. What's An Example Of A Good Hypothesis For This
Optimization Experiment? - CORRECT ANSWER - By changing this page's copy, the
, conversion rate will increase because it frames our product and service page in a way that better
aligns with our buyer persona's needs
How Long Should You Let Your Conversion Optimization Experiments Run (On Average)? -
CORRECT ANSWER - 4 weeks
What Are The Steps Of Conversion Optimization? - CORRECT ANSWER - Define your
objective, establish your baseline, form a hypothesis, design your tests, and analyze your data.
What Is Conversion Optimization? - CORRECT ANSWER - Conversion optimization is
the process of testing hypotheses on elements of your site with the ultimate goal of increasing the
percentage of visitors who take the desired action.
True Or False? Conversion Optimization Can Positively Impact Your Return On Investment. -
CORRECT ANSWER - True
True Or False? Conversion Optimization Is NOT An Iterative Process. - CORRECT
ANSWER - False
Situational Example: You're Trying To Calculate The Conversion Rate On One Of Your Forms.
600 People Visited Your Landing Page, But Only 50 Visitors Submitted The Form. What Is The
Conversion Rate Of Your Form? - CORRECT ANSWER - 8.3%
What Are The Steps For Creating A Conversion Path? - CORRECT ANSWER - Create
awareness, determine your end point, chart your course, and analyze.
Define A Conversion Path. - CORRECT ANSWER - The method by which you encourage
someone on your site to move down your funnel.
What Are SMART Goals? - CORRECT ANSWER - Specific, Measurable, Attainable,
Relevant, Timely
UPDATED ACTUAL Questions and
CORRECT Answers
Marketing Automation Is A Key Piece Of Lead Nurturing Because It's How You Deliver
Information. How Is Marketing Automation Defined? - CORRECT ANSWER - The
software that exists with the goal of automating your marketing actions.
Situational Example: You Are Tasked With Generating Twice The Amount Of Qualified Leads
Your Company Generated Last Quarter. With Your Company's Bottom Line And Return On
Investment In Mind, What's The Most Strategic Avenue To Choose? - CORRECT
ANSWER - You could increase the chances of your current traffic choosing to convert and
move down your funnel. Over time, this has the potential to drastically lower your cost to acquire
a customer and positively impact your return on investment.
What Is Another Commonly Used Term For Conversion Optimization? - CORRECT
ANSWER - Conversion rate optimization
True Or False? A Call-To-Action Must Be A Button. - CORRECT ANSWER - False
What Is The Definition Of A Buyer Persona? - CORRECT ANSWER - A semi-fictional
representation of your ideal customer based on real data and some select educated speculation
What Is SCOPE? - CORRECT ANSWER - Standardize, Contextualize, Optimize,
Personalize, Empathize
Situational Example: You're Tasked With Improving The Conversion Rate On Your Product
And Services Page Over Time. You Think That Changing The Page's Copy Will Positively
Impact The Overall Conversion Rate. What's An Example Of A Good Hypothesis For This
Optimization Experiment? - CORRECT ANSWER - By changing this page's copy, the
, conversion rate will increase because it frames our product and service page in a way that better
aligns with our buyer persona's needs
How Long Should You Let Your Conversion Optimization Experiments Run (On Average)? -
CORRECT ANSWER - 4 weeks
What Are The Steps Of Conversion Optimization? - CORRECT ANSWER - Define your
objective, establish your baseline, form a hypothesis, design your tests, and analyze your data.
What Is Conversion Optimization? - CORRECT ANSWER - Conversion optimization is
the process of testing hypotheses on elements of your site with the ultimate goal of increasing the
percentage of visitors who take the desired action.
True Or False? Conversion Optimization Can Positively Impact Your Return On Investment. -
CORRECT ANSWER - True
True Or False? Conversion Optimization Is NOT An Iterative Process. - CORRECT
ANSWER - False
Situational Example: You're Trying To Calculate The Conversion Rate On One Of Your Forms.
600 People Visited Your Landing Page, But Only 50 Visitors Submitted The Form. What Is The
Conversion Rate Of Your Form? - CORRECT ANSWER - 8.3%
What Are The Steps For Creating A Conversion Path? - CORRECT ANSWER - Create
awareness, determine your end point, chart your course, and analyze.
Define A Conversion Path. - CORRECT ANSWER - The method by which you encourage
someone on your site to move down your funnel.
What Are SMART Goals? - CORRECT ANSWER - Specific, Measurable, Attainable,
Relevant, Timely
