Hubspot Inbound UPDATED ACTUAL
Questions and CORRECT Answers
Traditional Marketing - CORRECT ANSWER - - cold calls
- interruptive
- marketer-centric
Inbound Marketing - CORRECT ANSWER -
Four Stages of Inbound methodology - CORRECT ANSWER - - attract
- engage
- delight
Attract - CORRECT ANSWER - - getting people to the website, making sure its pleasing,
and using keywords
Engage - CORRECT ANSWER - - seamless navigation
- deliver helpful experience
- helpful customer support
delight - CORRECT ANSWER - - surveys
- smart content
- social monitoring
Fundamentals - CORRECT ANSWER - contacts, personas, buyers journey, content, goals
, buyer personas - CORRECT ANSWER - semi-fictional representations of ideal customer-
based on data and some select speculation on demographics , etc. Persona profiles include
background demographics, goals, and more
Three stages of the Buyer's Journey - CORRECT ANSWER - Awareness stage,
Consideration stage, decision stage
Awareness stage - CORRECT ANSWER - Trying to understand or put a name on their
problem
Consideration stage - CORRECT ANSWER - Has defined the problem and now is doing
research
Decision stage - CORRECT ANSWER - decides on a solution to their problem
Content - CORRECT ANSWER - the message your strategy delivers that is useful,
wanted, or desired
SEO keyword research - CORRECT ANSWER - 1) Make a list of keywords buyer
personas would search
2) Expand list by searching web for alternatives
3) Determine which keywords people are using to find your site
4) Decide which keywords you have the best opportunity to rank for
long-tail keyword - CORRECT ANSWER - a primary keyword that has been expanded
upon
intent matching - CORRECT ANSWER - in order to get hits, and in order to get ranked
for primary keywords, you must first focus on getting ranked for longtail keywords
Questions and CORRECT Answers
Traditional Marketing - CORRECT ANSWER - - cold calls
- interruptive
- marketer-centric
Inbound Marketing - CORRECT ANSWER -
Four Stages of Inbound methodology - CORRECT ANSWER - - attract
- engage
- delight
Attract - CORRECT ANSWER - - getting people to the website, making sure its pleasing,
and using keywords
Engage - CORRECT ANSWER - - seamless navigation
- deliver helpful experience
- helpful customer support
delight - CORRECT ANSWER - - surveys
- smart content
- social monitoring
Fundamentals - CORRECT ANSWER - contacts, personas, buyers journey, content, goals
, buyer personas - CORRECT ANSWER - semi-fictional representations of ideal customer-
based on data and some select speculation on demographics , etc. Persona profiles include
background demographics, goals, and more
Three stages of the Buyer's Journey - CORRECT ANSWER - Awareness stage,
Consideration stage, decision stage
Awareness stage - CORRECT ANSWER - Trying to understand or put a name on their
problem
Consideration stage - CORRECT ANSWER - Has defined the problem and now is doing
research
Decision stage - CORRECT ANSWER - decides on a solution to their problem
Content - CORRECT ANSWER - the message your strategy delivers that is useful,
wanted, or desired
SEO keyword research - CORRECT ANSWER - 1) Make a list of keywords buyer
personas would search
2) Expand list by searching web for alternatives
3) Determine which keywords people are using to find your site
4) Decide which keywords you have the best opportunity to rank for
long-tail keyword - CORRECT ANSWER - a primary keyword that has been expanded
upon
intent matching - CORRECT ANSWER - in order to get hits, and in order to get ranked
for primary keywords, you must first focus on getting ranked for longtail keywords
