Marketing 201 (Swenson @ BYU) - FINAL
EXAM with Questions Solved 100%
Correct
Contents
Chapter 1 - Answer Marketing Strategy ........................................................................................................................1
Chapter 2 - Answer The Marketing Environment ..........................................................................................................3
Chapter 3 - Answer Global Marketing ...........................................................................................................................4
Chapter 4 - Answer Ethics and Social Responsibilities ...................................................................................................6
Chapter 5 - Answer Marketing Research ...................................................................................................................6
Chapter 7 - Answer Consumer Behavior .......................................................................................................................7
Chapter 8 - Answer Market segmentation, targeting, and positioning .........................................................................9
Chapter 9 - Answer Product Strategy and Branding ....................................................................................................10
Chapter 10 - Answer Services Marketing ....................................................................................................................13
Chapter 11 - Answer pricing strategy ..........................................................................................................................14
Chapter 12 - Answer promotion strategy ....................................................................................................................15
Chapter 13 - Answer Social Media Marketing .............................................................................................................16
Chapter 14 - Answer personal selling and sales management ....................................................................................17
Chapter 15 - Answer Distribution Strategy ..................................................................................................................18
Chapter 16 - Answer startup marketing: finding and testing new ideas .....................................................................19
Chapter 17 - Answer startup marketing: launching a new business ...........................................................................20
Chapter 1 - Answer Marketing Strategy
What is marketing? - Answer The exchange that creates and delivers value for customers at a
profit
Star (BCG Matrix) - Answer High growth and high market share
Cash Cows (BCG Matrix) - Answer High market share but low growth
,Question Mark (BCG Matrix) - Answer Low market share but high growth
Dog (BCG Matrix) - Answer Low market share and low growth
Market Penetration - Answer Selling more of the existing products in existing markets
Product Development - Answer Introducing new products to existing markets
Market Development - Answer Introducing existing products to new markets
Diversification - Answer Introducing new products to new markets
Product Orientation - Answer A belief that supply generates demand. The sole focus is on
the product
Sales Orientation - Answer A belief that marketing's purpose is to sell products. Uses aggressive
sales techniques
Market Orientation - Answer The belief that products should focus on satisfying customer
needs at a profit
Societal Orientation - Answer The belief that products should provide value to both the
customer as well as to society as a whole. Concerned about the enviroment
Path to Profitability - Answer
Marketing Mix - Answer Product, Price, Place, Promotion
, Chapter 2 - Answer The Marketing Environment
External Enviroment - Answer Social forces, Economic forces, Technological forces, Competitive
forces, Regulatory forces
Social Forces - Answer Culture and demographics
Baby Boomers - Answer age 54 - 72
Gen X - Answer age 38 - 53
Millennials (Gen Y) - Answer age 22 - 37
Gen Z - Answer age 16 - 21
Economic Forces - Answer Gross, disposable, and discretionary income
Technological Forces - Answer New science and research
Competitive Forces - Answer Attractiveness of the industry
Competitive Rivalry - Answer Reactions taken by competitors
Power of Suppliers - Answer Powerful suppliers can drive down profits by charging high prices
and/or reducing product quality
Power of Buyers - Answer Customers can demand lower prices or increased quality
EXAM with Questions Solved 100%
Correct
Contents
Chapter 1 - Answer Marketing Strategy ........................................................................................................................1
Chapter 2 - Answer The Marketing Environment ..........................................................................................................3
Chapter 3 - Answer Global Marketing ...........................................................................................................................4
Chapter 4 - Answer Ethics and Social Responsibilities ...................................................................................................6
Chapter 5 - Answer Marketing Research ...................................................................................................................6
Chapter 7 - Answer Consumer Behavior .......................................................................................................................7
Chapter 8 - Answer Market segmentation, targeting, and positioning .........................................................................9
Chapter 9 - Answer Product Strategy and Branding ....................................................................................................10
Chapter 10 - Answer Services Marketing ....................................................................................................................13
Chapter 11 - Answer pricing strategy ..........................................................................................................................14
Chapter 12 - Answer promotion strategy ....................................................................................................................15
Chapter 13 - Answer Social Media Marketing .............................................................................................................16
Chapter 14 - Answer personal selling and sales management ....................................................................................17
Chapter 15 - Answer Distribution Strategy ..................................................................................................................18
Chapter 16 - Answer startup marketing: finding and testing new ideas .....................................................................19
Chapter 17 - Answer startup marketing: launching a new business ...........................................................................20
Chapter 1 - Answer Marketing Strategy
What is marketing? - Answer The exchange that creates and delivers value for customers at a
profit
Star (BCG Matrix) - Answer High growth and high market share
Cash Cows (BCG Matrix) - Answer High market share but low growth
,Question Mark (BCG Matrix) - Answer Low market share but high growth
Dog (BCG Matrix) - Answer Low market share and low growth
Market Penetration - Answer Selling more of the existing products in existing markets
Product Development - Answer Introducing new products to existing markets
Market Development - Answer Introducing existing products to new markets
Diversification - Answer Introducing new products to new markets
Product Orientation - Answer A belief that supply generates demand. The sole focus is on
the product
Sales Orientation - Answer A belief that marketing's purpose is to sell products. Uses aggressive
sales techniques
Market Orientation - Answer The belief that products should focus on satisfying customer
needs at a profit
Societal Orientation - Answer The belief that products should provide value to both the
customer as well as to society as a whole. Concerned about the enviroment
Path to Profitability - Answer
Marketing Mix - Answer Product, Price, Place, Promotion
, Chapter 2 - Answer The Marketing Environment
External Enviroment - Answer Social forces, Economic forces, Technological forces, Competitive
forces, Regulatory forces
Social Forces - Answer Culture and demographics
Baby Boomers - Answer age 54 - 72
Gen X - Answer age 38 - 53
Millennials (Gen Y) - Answer age 22 - 37
Gen Z - Answer age 16 - 21
Economic Forces - Answer Gross, disposable, and discretionary income
Technological Forces - Answer New science and research
Competitive Forces - Answer Attractiveness of the industry
Competitive Rivalry - Answer Reactions taken by competitors
Power of Suppliers - Answer Powerful suppliers can drive down profits by charging high prices
and/or reducing product quality
Power of Buyers - Answer Customers can demand lower prices or increased quality
