DOWNLOAD THE Test Bank for Marketing 15th Edition Kerin
v v v v v v v v
Marketing 15th Edition by Kerin CH01
v v v v v
ANSWERS ARE LOCATED IN THE SECOND PART OF THIS DOCUMENT
v v v v v v v v v
MULTIPLEvCHOICEv-
vChoosevthevonevalternativevthatvbestvcompletes vthevstatementvorvanswersvthevquestion.
1) ChobanivintroducedvavGreek-stylevyogurtvinvresponsevto
A) anvincreasedvinterestvinvMediterraneanvculture.
B) modernvdairy-farmingvtechniques.
C) avreducedvinterestvinvhealthvfood.
D) changingvtastesvofvAmericanvconsumers.
E) thevmarketabilityvofvkid-friendlyvfoods.
2) Fromvitsvinception,vwherevdidvChobanivwantvtovplacevitsvyogurt?
A) invorganicvfoodsvsectionvofvmajorvgroceryvstorevchains
B) invwarehousevclubvstoresvlikevSam'svClubvorvCostco
C) invthevdairyvcasevofvmajorvgroceryvstorevchains
D) invmassvmerchandisevstoresvlikevTarget
E) invindependentvorganicvcooperatives,vfarmer'svmarkets,vandvmajorvorganicvgroceryvs
toresvlikevWholevFoodsvorvSprouts
3) WhichvofvthevfollowingvmarketingvmixvstrategiesvhasvChobanivusedvtovsellvitsvyogurt?
A) pricedvthevChobanivyogurtvlinevbelowvDannon’svtovincreasevmarketvshare
B) sponsoredvU.S.vOlympicvandvParalympicvteams
C) offeredvsweetervproductsvtovincreasevsalesvovervcompetitorvYoplait
D) introducedvavnewvlinevofvflavoredvcoffeevcreamers
E) stoppedvairingvtelevisionvadsvinvordervtovpromotevanvactivevlifestyle
4) Whichvstatementvaboutvmarketingvisvmostvaccurate?
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,DOWNLOAD THE Test Bank for Marketing 15th Edition Kerin
v v v v v v v v
Marketing 15th Edition by Kerin CH01
v v v v v
A) Unlessvyouvtakevavmarketingvclass,vyouvwillvnevervtrulyvknowvanythingvaboutv
marketing.
B) Marketingvisvnothingvmorevthanvcommonvsense.
C) Marketingvrequiresvanvinnatevsensevofvcreativity;vyouveithervhavevitvorvyouvdon't.
D) Youvcanvcallvyourselfvavmarketingvexpertvonlyvifvyouvhavevsoldvsomethingvforva
profit.
E) Youvhavevsignificantvmarketingvexpertisevsincevyouvmakevmarketing-relatedvdecisions
everyvday.
5) ElonvMuskvwasvinvolvedvinvthevinceptionvofvallvofvthevfollowingvcompaniesv except
which?
A) SpaceX
B) PayPal
C) Tesla
D) Facebook
E) Neuralink
6) Marketingvrefersvtovthe
A) researchvandvdevelopmentvofvnewvproductsvthatvexistingvcustomersvwantvtovpurchase.
B) expansionvofvcompaniesvintovothervcountries.
C) processvofvidentifyingvthevbestvlocalvplantsvtovservevparticularvgeographicvmarkets.
D) activityvinvolvedvinvgettingvavproductvorvservicevfromvthevmanufacturervtovthevu
ltimatevconsumersvandvorganizationalvbuyers.
E) activity,vsetvofvinstitutions,vandvprocessesvforvcreating,vcommunicating,vdelivering,v
andvexchangingvofferingsvthatvhavevvaluevforvcustomers,vclients,vpartners,vandvsocietyvatvlarge.
7) Thevactivity,vsetvofvinstitutions,vandvprocessesvforvcreating,vcommunicating,vdelivering,va
ndvexchangingvofferingsvthatvhavevvaluevforvcustomers,vclients,vpartners,vandvsocietyvatvlargevisvre
ferredvtovas
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,DOWNLOAD THE Test Bank for Marketing 15th Edition Kerin
v v v v v v v v
Marketing 15th Edition by Kerin CH01
v v v v v
A) manufacturing.
B) advertising.
C) marketing.
D) selling.
E) promotion.
8) Allvofvthevfollowingvarevtruevaboutvmarketingvexceptvwhich?
A) Marketingvisvavbroadervactivityvthanvadvertising.
B) Marketingvstressesvthevimportancevofvdeliveringvgenuinevbenefitsvinvthevofferingsvofvg
oods,vservices,vandvideasvsoldvtovcustomers.
C) Successfulvmarketingvusuallyvresultsvinvonev"winner"vandvonevorvmorev"losers."
D) Whenvanvorganizationvengagesvinvmarketing,vitvshouldvalsovcreatevvaluevforvitsvp
artnersvandvsociety.
E) Marketingvisvavbroadervactivityvthanvpersonalvselling.
9) Whatvdovanvorganization'svstockholders,vitsvsuppliers,vitsvemployees,vitsvcustomers,vandvs
ocietyvatvlargevallvsharevwhatvhavevinvcommonvwithvregardvtovanvorganization?
A) Allvshouldvbenefitvfromvthevmarketingvofvanvorganization'svoffering.
B) Everyonevhasvavsayvinvthevultimatevdesignvofvavproduct.
C) Everyonevisvlegallyvculpablevifvsomethingvgoesvwrongvwithvavproduct.
D) Allvhavevtovmakevsomevtypevofvdirectvfinancialvinvestmentvinvthevorganizationvsovitvc
anvprofitablyvsellvitsvproducts.
E) Allvusevthevproductsvand/orvservicesvmarketedvbyvthevorganization.
10) Mizunovdesignsvandvsellsvhigh-
qualityvbaseballvgloves.vWhovlikelyvbenefitsvfromvthevfirm'svmarketingvactivitiesvforvitsvgloves
?
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, DOWNLOAD THE Test Bank for Marketing 15th Edition Kerin
v v v v v v v v
Marketing 15th Edition by Kerin CH01
v v v v v
A) avbaseballvorvsoftballvplayervwhovpurchasesvavnewvMizunovglove
B) thevDick'svSportingvGoodsvsalespersonvwhovsellsvavcustomervavMizunovglove
C) thevsuppliervwhovprovidedvthevleathervtovMizuno
D) thevshareholdersvofvMizuno,vthevcompanyvthatvdesignsvandvmanufacturesvthevgloves
E) Allvstakeholders,vevenvsocietyvatvlarge
11) Tovservevbothvbuyersvandvsellers,vmarketingvseeksvto
andvsatisfyvthevneedsvandvwantsvofvprospectivevcustomers.
A) change
B) circumvent
C) deny
D) discover
E) measure
12) Tovservevbothvbuyersvandvsellers,vmarketingvseeksvtovdiscovervand
_vthevneedsvandvwantsvofvprospectivevcustomers.
A) change
B) satisfy
C) circumvent
D) align
E) preserve
13) Whethervanvindividualvisvconsideringvavpurchasevforvpersonalvorvhouseholdvuse,vorvanvo
rganizationvisvbuyingvforvitsvownvusevorvforvresale,vthevindividualvorvorganizationvwouldvbevco
nsidered
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v v v v v v v v
Marketing 15th Edition by Kerin CH01
v v v v v
ANSWERS ARE LOCATED IN THE SECOND PART OF THIS DOCUMENT
v v v v v v v v v
MULTIPLEvCHOICEv-
vChoosevthevonevalternativevthatvbestvcompletes vthevstatementvorvanswersvthevquestion.
1) ChobanivintroducedvavGreek-stylevyogurtvinvresponsevto
A) anvincreasedvinterestvinvMediterraneanvculture.
B) modernvdairy-farmingvtechniques.
C) avreducedvinterestvinvhealthvfood.
D) changingvtastesvofvAmericanvconsumers.
E) thevmarketabilityvofvkid-friendlyvfoods.
2) Fromvitsvinception,vwherevdidvChobanivwantvtovplacevitsvyogurt?
A) invorganicvfoodsvsectionvofvmajorvgroceryvstorevchains
B) invwarehousevclubvstoresvlikevSam'svClubvorvCostco
C) invthevdairyvcasevofvmajorvgroceryvstorevchains
D) invmassvmerchandisevstoresvlikevTarget
E) invindependentvorganicvcooperatives,vfarmer'svmarkets,vandvmajorvorganicvgroceryvs
toresvlikevWholevFoodsvorvSprouts
3) WhichvofvthevfollowingvmarketingvmixvstrategiesvhasvChobanivusedvtovsellvitsvyogurt?
A) pricedvthevChobanivyogurtvlinevbelowvDannon’svtovincreasevmarketvshare
B) sponsoredvU.S.vOlympicvandvParalympicvteams
C) offeredvsweetervproductsvtovincreasevsalesvovervcompetitorvYoplait
D) introducedvavnewvlinevofvflavoredvcoffeevcreamers
E) stoppedvairingvtelevisionvadsvinvordervtovpromotevanvactivevlifestyle
4) Whichvstatementvaboutvmarketingvisvmostvaccurate?
Versionv1 1
mynursytest.store
,DOWNLOAD THE Test Bank for Marketing 15th Edition Kerin
v v v v v v v v
Marketing 15th Edition by Kerin CH01
v v v v v
A) Unlessvyouvtakevavmarketingvclass,vyouvwillvnevervtrulyvknowvanythingvaboutv
marketing.
B) Marketingvisvnothingvmorevthanvcommonvsense.
C) Marketingvrequiresvanvinnatevsensevofvcreativity;vyouveithervhavevitvorvyouvdon't.
D) Youvcanvcallvyourselfvavmarketingvexpertvonlyvifvyouvhavevsoldvsomethingvforva
profit.
E) Youvhavevsignificantvmarketingvexpertisevsincevyouvmakevmarketing-relatedvdecisions
everyvday.
5) ElonvMuskvwasvinvolvedvinvthevinceptionvofvallvofvthevfollowingvcompaniesv except
which?
A) SpaceX
B) PayPal
C) Tesla
D) Facebook
E) Neuralink
6) Marketingvrefersvtovthe
A) researchvandvdevelopmentvofvnewvproductsvthatvexistingvcustomersvwantvtovpurchase.
B) expansionvofvcompaniesvintovothervcountries.
C) processvofvidentifyingvthevbestvlocalvplantsvtovservevparticularvgeographicvmarkets.
D) activityvinvolvedvinvgettingvavproductvorvservicevfromvthevmanufacturervtovthevu
ltimatevconsumersvandvorganizationalvbuyers.
E) activity,vsetvofvinstitutions,vandvprocessesvforvcreating,vcommunicating,vdelivering,v
andvexchangingvofferingsvthatvhavevvaluevforvcustomers,vclients,vpartners,vandvsocietyvatvlarge.
7) Thevactivity,vsetvofvinstitutions,vandvprocessesvforvcreating,vcommunicating,vdelivering,va
ndvexchangingvofferingsvthatvhavevvaluevforvcustomers,vclients,vpartners,vandvsocietyvatvlargevisvre
ferredvtovas
Versionv1 2
mynursytest.store
,DOWNLOAD THE Test Bank for Marketing 15th Edition Kerin
v v v v v v v v
Marketing 15th Edition by Kerin CH01
v v v v v
A) manufacturing.
B) advertising.
C) marketing.
D) selling.
E) promotion.
8) Allvofvthevfollowingvarevtruevaboutvmarketingvexceptvwhich?
A) Marketingvisvavbroadervactivityvthanvadvertising.
B) Marketingvstressesvthevimportancevofvdeliveringvgenuinevbenefitsvinvthevofferingsvofvg
oods,vservices,vandvideasvsoldvtovcustomers.
C) Successfulvmarketingvusuallyvresultsvinvonev"winner"vandvonevorvmorev"losers."
D) Whenvanvorganizationvengagesvinvmarketing,vitvshouldvalsovcreatevvaluevforvitsvp
artnersvandvsociety.
E) Marketingvisvavbroadervactivityvthanvpersonalvselling.
9) Whatvdovanvorganization'svstockholders,vitsvsuppliers,vitsvemployees,vitsvcustomers,vandvs
ocietyvatvlargevallvsharevwhatvhavevinvcommonvwithvregardvtovanvorganization?
A) Allvshouldvbenefitvfromvthevmarketingvofvanvorganization'svoffering.
B) Everyonevhasvavsayvinvthevultimatevdesignvofvavproduct.
C) Everyonevisvlegallyvculpablevifvsomethingvgoesvwrongvwithvavproduct.
D) Allvhavevtovmakevsomevtypevofvdirectvfinancialvinvestmentvinvthevorganizationvsovitvc
anvprofitablyvsellvitsvproducts.
E) Allvusevthevproductsvand/orvservicesvmarketedvbyvthevorganization.
10) Mizunovdesignsvandvsellsvhigh-
qualityvbaseballvgloves.vWhovlikelyvbenefitsvfromvthevfirm'svmarketingvactivitiesvforvitsvgloves
?
Versionv1 3
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, DOWNLOAD THE Test Bank for Marketing 15th Edition Kerin
v v v v v v v v
Marketing 15th Edition by Kerin CH01
v v v v v
A) avbaseballvorvsoftballvplayervwhovpurchasesvavnewvMizunovglove
B) thevDick'svSportingvGoodsvsalespersonvwhovsellsvavcustomervavMizunovglove
C) thevsuppliervwhovprovidedvthevleathervtovMizuno
D) thevshareholdersvofvMizuno,vthevcompanyvthatvdesignsvandvmanufacturesvthevgloves
E) Allvstakeholders,vevenvsocietyvatvlarge
11) Tovservevbothvbuyersvandvsellers,vmarketingvseeksvto
andvsatisfyvthevneedsvandvwantsvofvprospectivevcustomers.
A) change
B) circumvent
C) deny
D) discover
E) measure
12) Tovservevbothvbuyersvandvsellers,vmarketingvseeksvtovdiscovervand
_vthevneedsvandvwantsvofvprospectivevcustomers.
A) change
B) satisfy
C) circumvent
D) align
E) preserve
13) Whethervanvindividualvisvconsideringvavpurchasevforvpersonalvorvhouseholdvuse,vorvanvo
rganizationvisvbuyingvforvitsvownvusevorvforvresale,vthevindividualvorvorganizationvwouldvbevco
nsidered
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