AMA PCM Digital Marketing Practice Exam:
Mastering Key Concepts and Strategies
What are long-tail keywords? - correct answer ✔✔Descriptive keywords used in less-common variations
that help attract targeted customers to your site
SEO (search engine optimization) helps improve website rankings for which type(s) of search results? -
correct answer ✔✔Organic search
What is SEO (search engine optimization)? - correct answer ✔✔Improving your website so it has better
rankings in organic search results
Which of the following is the most effective way to measure SEO (search engine optimization)
performance? - correct answer ✔✔Using web analytics tools to understand the search keywords that led
visitors to your site
Determining the best time to send customer e-mails is crucial for success. Which one of the following
options is NOT an appropriate time to send e-mails? - correct answer ✔✔Sending e-mails on Thursdays
or Fridays
Customers' demographic data can help marketers create more customized e-mails. Which of the
following can help marketers access customers' address, state, and postal code information? - correct
answer ✔✔A. Data-mapping solutions
B. Customer credit card information
C. Customer surveys
To make marketing campaigns more compatible with mobile users, which of the following mobile
browsing considerations should marketers take into account? - correct answer ✔✔Including "tap here"
or "swipe here" to take action
Mastering Key Concepts and Strategies
What are long-tail keywords? - correct answer ✔✔Descriptive keywords used in less-common variations
that help attract targeted customers to your site
SEO (search engine optimization) helps improve website rankings for which type(s) of search results? -
correct answer ✔✔Organic search
What is SEO (search engine optimization)? - correct answer ✔✔Improving your website so it has better
rankings in organic search results
Which of the following is the most effective way to measure SEO (search engine optimization)
performance? - correct answer ✔✔Using web analytics tools to understand the search keywords that led
visitors to your site
Determining the best time to send customer e-mails is crucial for success. Which one of the following
options is NOT an appropriate time to send e-mails? - correct answer ✔✔Sending e-mails on Thursdays
or Fridays
Customers' demographic data can help marketers create more customized e-mails. Which of the
following can help marketers access customers' address, state, and postal code information? - correct
answer ✔✔A. Data-mapping solutions
B. Customer credit card information
C. Customer surveys
To make marketing campaigns more compatible with mobile users, which of the following mobile
browsing considerations should marketers take into account? - correct answer ✔✔Including "tap here"
or "swipe here" to take action
