Complete Guide with Questions and
Answers| 2025
What is the primary role of a rater in search engine evaluation?
To assess the relevance and quality of search results based on specific guidelines.
What factors determine the **relevance** of a search result?
Query intent, content accuracy, and context.
What does E-E-A-T stand for in search quality guidelines?
Experience, Expertise, Authoritativeness, and Trustworthiness.
What is the importance of understanding user intent in rating search results?
It ensures results align with what the user is actually searching for.
What are the three main types of user intent in search engine queries?
Navigational, informational, and transactional.
How should a rater evaluate a page with high-quality content but irrelevant to the query?
It should be rated low because it does not meet user intent.
What is the role of supplementary content on a webpage?
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, To enhance the user's experience and provide additional value.
What is the significance of the "Needs Met" rating scale?
It measures how well a search result satisfies the user's intent.
When is a result rated as **Fails to Meet** in the Needs Met scale?
When it provides no useful information for the user's query.
What is considered a **Fully Meets** rating for a search result?
When the result completely satisfies all aspects of the user query.
How does the mobile-friendliness of a website impact its rating?
It affects usability and can lower ratings if the site is not accessible on mobile devices.
What should be evaluated in the **Page Quality** section of a website?
Content quality, website design, and the credibility of the source.
How does a rater identify spammy or deceptive content?
By checking for misleading titles, excessive ads, or irrelevant keywords.
What is the importance of location in evaluating local queries?
To ensure the results are relevant to the user's geographical location.
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