Instructor’s Manual
xx
, Research Methods for xx xx
Business Students
xx xx
Eighth edition xx
Mark NK Saunders xx xx
Philip Lewis xx xx
Adrian Thornhill
xx xx
For further instructor material please
xx xx xx xx
visit: xx
www.pearsoned.co.uk/saunders
ISBN: x x 978-1-292-20882-4
Pearson Education Limited 2019
xx xx xx xx
Lecturers adopting the main text are permitted to download and photocopy the manual as required.
xx xx xx xx xx xx xx xx xx xx xx xx xx xx
,PEARSON EDUCATION LIMITED x x x x
KAO Two xx
KAO
xx
Park
xx
Harlow CM17 9SR xx xx
United Kingdom
xx xx
Tel: +44 (0)1279 623623
xx xx xx
Web: www.pearson.com/uk xx
Seventh edition published 2016 xx xx xx
This edition published 2019
xx xx xx
© Pearson Education Limited 2019
xx xx xx xx
The rights of Mark NK Saunders, Philip Lewis and Adrian Thornhill to be identified as
xx xx xx xx xx xx xx xx xx xx xx xx xx xx
authors of this work have been asserted by them in accordance with the Copyright, Designs
xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx
and Patents Act 1988.
xx xx xx xx
Pearson Education is not responsible for the content of third-party internet sites.
xx xx xx xx xx xx xx xx xx xx xx
xx ISBN x x 978-1-292-20882-4
All rights reserved. Permission is hereby given for the material in this publication to be
xx xx xx xx xx xx xx xx xx xx xx xx xx xx
reproduced for student handouts, without express permission of the Publishers, for educational
xx xx xx xx xx xx xx xx xx xx xx xx
purposes only. In all other cases, no part of this publication may be reproduced, stored in
xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx
a retrieval system, or transmitted in any form or by any means, electronic, mechanical,
xx xx xx xx xx xx xx xx xx xx xx xx xx xx
photocopying, recording, or otherwise without either the prior written permission of the
xx xx xx xx xx xx xx xx xx xx xx xx
Publishers or a licence permitting restricted copying in the United Kingdom issued by the
xx xx xx xx xx xx xx xx xx xx xx xx xx xx
Copyright Licensing Agency Ltd., Barnard‟s Inn, 86 Fetter Lane, London EC4A 1EN.
xx xx xx xx x x xx xx xx xx xx xx xx
This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any
xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx
form of binding or cover other than that in which it is published, without the prior consent
xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx
of the Publishers.
xx xx xx
All trademarks used herein are the property of their respective owners. The use of any
xx xx xx xx xx xx xx xx xx xx xx xx xx xx
trademark in this text does not vest in the author or publisher any trademark ownership rights
xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx
in such trademarks, nor does the use of such trademarks imply any affiliation with or
xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx
endorsement of this text by such owners.
xx xx xx xx xx xx xx
, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
xx xx xx xx xx xx xx xx
of this book
xx xx 15
2 Choosing a research topic and developing your research proposal
xx xx xx xx xx xx xx xx 19
3 Critically reviewing the literature
xx xx xx 23
4 Understanding research philosophy and approaches to theory development 27
xx xx xx xx xx xx xx
5 Formulating the research design xx xx xx 32
6 Negotiating access and research ethics
xx xx xx xx 36
7 Selecting samples xx 40
8 Utilising secondary data
xx xx 44
9 Collecting data through observation
xx xx xx 48
10 Collecting primary data using research interviews and research diaries
xx xx xx xx xx xx xx xx 54
11 Collecting primary data using questionnaires
xx xx xx xx 59
12 Analysing data quantitatively
xx xx 63
13 Analysing data qualitatively
xx xx 68
14 Writing and presenting your project report
xx xx xx xx xx 72
Appendix 75
1 Research project assignment
xx xx 75
2 Group poster research project assignment
xx xx xx xx 80
3 Research proposal assignment
xx xx 84
4 Additional cases on the companion website
xx xx xx xx xx 89
3
© Pearson Education Limited 2019
xx xx xx xx
xx
, Research Methods for xx xx
Business Students
xx xx
Eighth edition xx
Mark NK Saunders xx xx
Philip Lewis xx xx
Adrian Thornhill
xx xx
For further instructor material please
xx xx xx xx
visit: xx
www.pearsoned.co.uk/saunders
ISBN: x x 978-1-292-20882-4
Pearson Education Limited 2019
xx xx xx xx
Lecturers adopting the main text are permitted to download and photocopy the manual as required.
xx xx xx xx xx xx xx xx xx xx xx xx xx xx
,PEARSON EDUCATION LIMITED x x x x
KAO Two xx
KAO
xx
Park
xx
Harlow CM17 9SR xx xx
United Kingdom
xx xx
Tel: +44 (0)1279 623623
xx xx xx
Web: www.pearson.com/uk xx
Seventh edition published 2016 xx xx xx
This edition published 2019
xx xx xx
© Pearson Education Limited 2019
xx xx xx xx
The rights of Mark NK Saunders, Philip Lewis and Adrian Thornhill to be identified as
xx xx xx xx xx xx xx xx xx xx xx xx xx xx
authors of this work have been asserted by them in accordance with the Copyright, Designs
xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx
and Patents Act 1988.
xx xx xx xx
Pearson Education is not responsible for the content of third-party internet sites.
xx xx xx xx xx xx xx xx xx xx xx
xx ISBN x x 978-1-292-20882-4
All rights reserved. Permission is hereby given for the material in this publication to be
xx xx xx xx xx xx xx xx xx xx xx xx xx xx
reproduced for student handouts, without express permission of the Publishers, for educational
xx xx xx xx xx xx xx xx xx xx xx xx
purposes only. In all other cases, no part of this publication may be reproduced, stored in
xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx
a retrieval system, or transmitted in any form or by any means, electronic, mechanical,
xx xx xx xx xx xx xx xx xx xx xx xx xx xx
photocopying, recording, or otherwise without either the prior written permission of the
xx xx xx xx xx xx xx xx xx xx xx xx
Publishers or a licence permitting restricted copying in the United Kingdom issued by the
xx xx xx xx xx xx xx xx xx xx xx xx xx xx
Copyright Licensing Agency Ltd., Barnard‟s Inn, 86 Fetter Lane, London EC4A 1EN.
xx xx xx xx x x xx xx xx xx xx xx xx
This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any
xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx
form of binding or cover other than that in which it is published, without the prior consent
xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx
of the Publishers.
xx xx xx
All trademarks used herein are the property of their respective owners. The use of any
xx xx xx xx xx xx xx xx xx xx xx xx xx xx
trademark in this text does not vest in the author or publisher any trademark ownership rights
xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx
in such trademarks, nor does the use of such trademarks imply any affiliation with or
xx xx xx xx xx xx xx xx xx xx xx xx xx xx xx
endorsement of this text by such owners.
xx xx xx xx xx xx xx
, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
xx xx xx xx xx xx xx xx
of this book
xx xx 15
2 Choosing a research topic and developing your research proposal
xx xx xx xx xx xx xx xx 19
3 Critically reviewing the literature
xx xx xx 23
4 Understanding research philosophy and approaches to theory development 27
xx xx xx xx xx xx xx
5 Formulating the research design xx xx xx 32
6 Negotiating access and research ethics
xx xx xx xx 36
7 Selecting samples xx 40
8 Utilising secondary data
xx xx 44
9 Collecting data through observation
xx xx xx 48
10 Collecting primary data using research interviews and research diaries
xx xx xx xx xx xx xx xx 54
11 Collecting primary data using questionnaires
xx xx xx xx 59
12 Analysing data quantitatively
xx xx 63
13 Analysing data qualitatively
xx xx 68
14 Writing and presenting your project report
xx xx xx xx xx 72
Appendix 75
1 Research project assignment
xx xx 75
2 Group poster research project assignment
xx xx xx xx 80
3 Research proposal assignment
xx xx 84
4 Additional cases on the companion website
xx xx xx xx xx 89
3
© Pearson Education Limited 2019
xx xx xx xx
