SmartScholarHub
AMA PCM MARKETING MANAGEMENT EXAM
2024/2025 UPDATE MOST TESTED COMPREHENSIVE
QUESTIONS AND VERIFIED CORRECT ANSWERS
GET IT 100% RIGHT GRADE A+
What are long-tail keywords? - (answers)A. Competitive keywords that show a
long list of search results
B. General search phrases that will attract a large amount of visitors to your site
C. Descriptive keywords used in less-common variations that help attract targeted
customers to your site
D. None of the above
Answer - C. (Descriptive keywords used in less-common variations that help
attract targeted customers to your site)
Which of the following steps is NOT included when reviewing a keyword list? -
(answers)A. Collecting the keywords that peoples search most or all of the time.
B. Clarifying the target audiences
C. Identifying demographic Characteristics
D. Removing untargeted keywords
Answer - C. (Identifying demographic characteristics)
,SmartScholarHub
In terms of different tools for keyword research, which of the following can help
you rank specific keywords, show what your competition is doing, and outline
available opportunities? - (answers)A. Raven Tools
B. Moz
C. SEMrush
D. Keyword Discovery
Answer - B. (Moz)
What kind of information CANNOT be obtained from a keyword context? -
(answers)A. The type of competition an the words other sites are favoring
B. The words search engines are automatically putting together in terms of
synonyms
C. Searchers' specific types of preferences
D. The order in which people use search terms and the order reflected in the
results.
Answer - A. (The type of competition and the words other sites are favoring)
True of False: A page's scanability is crucial for maintaining the attention of and
connection with searchers - (answers)A. True
B. False
,SmartScholarHub
Answer - A. (True)
Which of the following options is NOT helpful in increasing the scanability of
your web page? - (answers)A. Rewriting content to gain more conciseness
B. Formatting for better scanning
C. Adding "promotional" language
D. Planning for fixation points (keywords)
Answer - C. (Adding "promotional" language)
True or False: Keywords are the foundational building blocks of any online
marketing strategy that provide market intelligence and information; however, they
have no impact on offline marketing - (answers)A. True
B. False
Answer - B. (False)
What HTML tag can be set to display description text under the title of a page
listed in search engine results? - (answers)A. <meta>
B. <doctype>
C. <content>
D. <desc>
, SmartScholarHub
Answer - A. (<meta>)
Understanding how a search engine works is critical for developing a keyword
strategy. Which of the following steps does NOT correctly describe how a search
engine works? - (answers)A. Consumers visit your website and download the
available content
B. Consumers find your website through a link on another website
C. Consumers find a page through a link on another website
D. Consumers download that page and find links to other pages on your website
Answer - A. (Consumers visit your website and download the available content)
Which of the following is the most effective way to measure SEO performance? -
(answers)A. Using web analytics tools to understand the search keywords that led
visitors to your site
B. Measuring the increase in cost for competitive paid search keywords
C. Measuring the number of mentions you are receiving on social media through
the use of search engines
D. Calculating the number of pages that have been indexed by search engines.
Answer - A. (Using web analytics tools to understand the search keywords that led
visitors to your site)
AMA PCM MARKETING MANAGEMENT EXAM
2024/2025 UPDATE MOST TESTED COMPREHENSIVE
QUESTIONS AND VERIFIED CORRECT ANSWERS
GET IT 100% RIGHT GRADE A+
What are long-tail keywords? - (answers)A. Competitive keywords that show a
long list of search results
B. General search phrases that will attract a large amount of visitors to your site
C. Descriptive keywords used in less-common variations that help attract targeted
customers to your site
D. None of the above
Answer - C. (Descriptive keywords used in less-common variations that help
attract targeted customers to your site)
Which of the following steps is NOT included when reviewing a keyword list? -
(answers)A. Collecting the keywords that peoples search most or all of the time.
B. Clarifying the target audiences
C. Identifying demographic Characteristics
D. Removing untargeted keywords
Answer - C. (Identifying demographic characteristics)
,SmartScholarHub
In terms of different tools for keyword research, which of the following can help
you rank specific keywords, show what your competition is doing, and outline
available opportunities? - (answers)A. Raven Tools
B. Moz
C. SEMrush
D. Keyword Discovery
Answer - B. (Moz)
What kind of information CANNOT be obtained from a keyword context? -
(answers)A. The type of competition an the words other sites are favoring
B. The words search engines are automatically putting together in terms of
synonyms
C. Searchers' specific types of preferences
D. The order in which people use search terms and the order reflected in the
results.
Answer - A. (The type of competition and the words other sites are favoring)
True of False: A page's scanability is crucial for maintaining the attention of and
connection with searchers - (answers)A. True
B. False
,SmartScholarHub
Answer - A. (True)
Which of the following options is NOT helpful in increasing the scanability of
your web page? - (answers)A. Rewriting content to gain more conciseness
B. Formatting for better scanning
C. Adding "promotional" language
D. Planning for fixation points (keywords)
Answer - C. (Adding "promotional" language)
True or False: Keywords are the foundational building blocks of any online
marketing strategy that provide market intelligence and information; however, they
have no impact on offline marketing - (answers)A. True
B. False
Answer - B. (False)
What HTML tag can be set to display description text under the title of a page
listed in search engine results? - (answers)A. <meta>
B. <doctype>
C. <content>
D. <desc>
, SmartScholarHub
Answer - A. (<meta>)
Understanding how a search engine works is critical for developing a keyword
strategy. Which of the following steps does NOT correctly describe how a search
engine works? - (answers)A. Consumers visit your website and download the
available content
B. Consumers find your website through a link on another website
C. Consumers find a page through a link on another website
D. Consumers download that page and find links to other pages on your website
Answer - A. (Consumers visit your website and download the available content)
Which of the following is the most effective way to measure SEO performance? -
(answers)A. Using web analytics tools to understand the search keywords that led
visitors to your site
B. Measuring the increase in cost for competitive paid search keywords
C. Measuring the number of mentions you are receiving on social media through
the use of search engines
D. Calculating the number of pages that have been indexed by search engines.
Answer - A. (Using web analytics tools to understand the search keywords that led
visitors to your site)
