Introduction to Media Studies 1 Exam with Questions and Answers

Introduction to Media Studies 1 Exam with Questions and Answers Media ANSWER Media is a way of communication. Sending / receiving messages through mass media Mediation ANSWER Social and technological changes are transforming the dual center piece of the communication field - mass communication and interpersonal (or face-to-face) communication - resulting in diversifying and hybridizing processes of mediated communication Mediatisation ANSWER Long term: how media plays a role in everyday life and it is becoming more and more prominent. Meaning ANSWER The interpretation of messages by the reader of the text 3 Pillars of Media Theory ANSWER 1. Production 2. Text 3. Reception Theory ANSWER A supposition or a system of ideas intended to explain something, especially one based on general principles independent of the thing to be explained. Why Theories Matter? ANSWER Theories help you 'to construct' the subject of your research: you can understand a theory as a coherent and consistent set of judgements concerning the essence of a certain subject.