COMMUNICATION EXAM
ANSWER ALL QUESTIONS IN THIS SECTION
QUESTION 1
CHARACTERISTICS OF SOCIAL MEDIA - ANSWERS-•Participation - Social
media encourages contributions and feedback from everyone who is interested.
•Openness - Most social media services are open to feedback and sharing. Voting,
comments, and sharing of content are encouraged.
•Conversation - Whereas traditional media is about broadcasts, social media is
better seen as a two-way dialogue.
•Community - Social media allows communities to form quickly and communicate
effectively; these communities share common interests, such as a love of
photography, an environmental issue or a favorite TV show.
•Connectedness - Social media thrives on its connectedness, making use of links to
other sites, resources, and people.
QUESTION 2
BASIC FORMS OF SOCIAL MEDIA - ANSWERS-•Social networks - allow
people to build personal web pages and then connect with family and friends to
share content and to communicate. One popular example is Facebook.
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COMMUNICATION EXAM
•Blogs - are online journals, with the most recent entries appearing first. Examples
include Blogger and WordPress.
•Micro-blogs - are blogs that contain small amounts of content (or "updates")
distributed to mobile devices. A prime example is Twitter.
•Wikis - are websites that allow people to add or edit content which is contained in
what amounts to a communal document or database. The best known wiki is
Wikipedia.
•Content communities - are communities of interest which organize and share
particular kinds of content. The most popular content communities tend to form
around photos (Flickr), and videos (YouTube).
QUESTION 3
Unofficial Internet posts - ANSWERS-are considered any content about the
Marine Corps or related to the Marine Corps that are posted on any Internet site by
Marines in an unofficial and personal capacity. These unofficial posts are not
initiated by any part of the Marine Corps or reviewed within any official Marine
Corps approval process. Marines must also be thoughtful about the non- Marine-
related content they post since the lines between Marines' personal and
professional lives often blur in the online space.
QUESTION 4
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Official Internet posts - ANSWERS-involve content released in an official capacity
by public affairs Marines, Marine Corps Community Services marketing directors,
or commanders designated as releasing authorities.
QUESTION 5
GUIDANCE FOR UNOFFICIAL INTERNET POSTS - ANSWERS-•Social
Media Guidance for Unofficial Posts
•The Social Corps: The U.S.M.C. Social Media Principles.
QUESTION 6
GUIDANCE FOR UNOFFICIAL INTERNET POSTS cont. - ANSWERS-your
responsibility
dont break the law
offensive, classified
personal opinion
what you know best
choose "friends" wisely
updates about injured Marines
dont violate property rights
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QUESTION 7
GUIDANCE FOR LEADERS - ANSWERS-Conduct
Just as Marine Corps leaders may interact and function in the local community
alongside their Marines, similar conduct holds true for leaders interacting in the
same social media spaces as their subordinates. Leaders set the tone for these
communications by the way they handle the connections and interactions that take
place. Simply put, online Marine Corps relationships should function in the same
manner as any professional relationship would.
Violations
If you come across evidence of a Marine violating policy or the UCMJ, you should
respond in the same manner you would if you witnessed the infraction in any other
environment.
QUESTION 8
DEPARTMENT OF DEFENSE (DoD) POLICY POlitics - ANSWERS-Marines
are encouraged to carry out their obligations as citizens. However, as a member of
the armed forces, there are limitations to your political activity.
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