Instructor’s Manual
li
, Research Methods for li li
Business Students
li li
Eighth edition li
Mark NK Saunders
li li
Philip Lewis
li li
Adrian Thornhill
li li
For lifurther liinstructor limaterial
liplease livisit:
www.pearsoned.co.uk/saunders
ISBN: l i 978-1-292-
20882-4
liPearson liEducation liLimited li2019
Lecturers liadopting lithe limain litext liare lipermitted lito lidownload liand liphotocopy lithe limanual
lias lirequired.
,PEARSON l i EDUCATION l i LIMITED
KAO
liTwo
liKAO
liPark
Harlow liCM17
li9SR liUnited
liKingdom
Tel: li+44 li(0)1279 li623623
Web: li www.pearson.com/uk
Seventh l i edition l i published l i 2016
This l i edition l i published l i 2019
© liPearson liEducation liLimited li2019
The lirights liof liMark liNK liSaunders, liPhilip liLewis liand liAdrian liThornhill lito libe liidentified
lias liauthors liof lithis liwork lihave libeen liasserted liby lithem liin liaccordance liwith lithe
liCopyright, liDesigns liand liPatents liAct li1988.
Pearson liEducation liis linot liresponsible lifor lithe licontent liof lithird-party
liinternet lisites. liISBN l i 978-1-292-20882-4
All lirights lireserved. liPermission liis lihereby ligiven lifor lithe limaterial liin lithis lipublication
lito libe lireproduced lifor listudent lihandouts, liwithout liexpress lipermission liof lithe liPublishers,
lifor lieducational lipurposes lionly. liIn liall liother licases, lino lipart liof lithis lipublication limay
libe lireproduced, listored liin lia liretrieval lisystem, lior litransmitted liin liany liform lior liby liany
limeans, lielectronic, limechanical, liphotocopying, lirecording, lior liotherwise liwithout lieither
lithe liprior liwritten lipermission liof lithe liPublishers lior lia lilicence lipermitting lirestricted
licopying liin lithe liUnited liKingdom liissued liby lithe liCopyright liLicensing liAgency liLtd.,
l i Barnard‟s liInn, li86 liFetter liLane, liLondon liEC4A li1EN. liThis libook limay linot libe lilent,
liresold, lihired liout lior liotherwise lidisposed liof liby liway liof litrade liin liany liform liof libinding
lior licover liother lithan lithat liin liwhich liit liis lipublished, liwithout lithe liprior liconsent liof
lithe liPublishers.
All litrademarks liused liherein liare lithe liproperty liof litheir lirespective liowners. liThe liuse liof
liany litrademark liin lithis litext lidoes linot livest liin lithe liauthor lior lipublisher liany litrademark
liownership lirights liin lisuch litrademarks, linor lidoes lithe liuse liof lisuch litrademarks liimply liany
liaffiliation liwith lior liendorsement liof lithis litext liby lisuch liowners.
, Contents
Chapters Pages
Introduction 5
1 Business li and li management li research, li reflective li diaries li and li the li purpose
of lithis libook 15
2 Choosing li a li research li topic li and li developing li your li research li proposal 19
3 Critically li reviewing li the li literature 23
4 Understanding li research li philosophy li and li approaches li to li theory li development
27
5 Formulating li the li research li design 32
6 Negotiating li access li and li research li ethics 36
7 Selecting li samples 40
8 Utilising li secondary li data 44
9 Collecting li data li through li observation 48
10 Collecting li primary li data li using li research li interviews li and li research li diaries54
11 Collecting li primary li data li using li questionnaires 59
12 Analysing li data li quantitatively 63
13 Analysing li data li qualitatively 68
14 Writing li and li presenting li your li project li report 72
Appendix 75
1 Research li project li assignment 75
2 Group li poster li research li project li assignment 80
3 Research li proposal li assignment 84
4 Additional li cases li on li the li companion li website 89
3
© liPearson liEducation liLimited
li2019
li
, Research Methods for li li
Business Students
li li
Eighth edition li
Mark NK Saunders
li li
Philip Lewis
li li
Adrian Thornhill
li li
For lifurther liinstructor limaterial
liplease livisit:
www.pearsoned.co.uk/saunders
ISBN: l i 978-1-292-
20882-4
liPearson liEducation liLimited li2019
Lecturers liadopting lithe limain litext liare lipermitted lito lidownload liand liphotocopy lithe limanual
lias lirequired.
,PEARSON l i EDUCATION l i LIMITED
KAO
liTwo
liKAO
liPark
Harlow liCM17
li9SR liUnited
liKingdom
Tel: li+44 li(0)1279 li623623
Web: li www.pearson.com/uk
Seventh l i edition l i published l i 2016
This l i edition l i published l i 2019
© liPearson liEducation liLimited li2019
The lirights liof liMark liNK liSaunders, liPhilip liLewis liand liAdrian liThornhill lito libe liidentified
lias liauthors liof lithis liwork lihave libeen liasserted liby lithem liin liaccordance liwith lithe
liCopyright, liDesigns liand liPatents liAct li1988.
Pearson liEducation liis linot liresponsible lifor lithe licontent liof lithird-party
liinternet lisites. liISBN l i 978-1-292-20882-4
All lirights lireserved. liPermission liis lihereby ligiven lifor lithe limaterial liin lithis lipublication
lito libe lireproduced lifor listudent lihandouts, liwithout liexpress lipermission liof lithe liPublishers,
lifor lieducational lipurposes lionly. liIn liall liother licases, lino lipart liof lithis lipublication limay
libe lireproduced, listored liin lia liretrieval lisystem, lior litransmitted liin liany liform lior liby liany
limeans, lielectronic, limechanical, liphotocopying, lirecording, lior liotherwise liwithout lieither
lithe liprior liwritten lipermission liof lithe liPublishers lior lia lilicence lipermitting lirestricted
licopying liin lithe liUnited liKingdom liissued liby lithe liCopyright liLicensing liAgency liLtd.,
l i Barnard‟s liInn, li86 liFetter liLane, liLondon liEC4A li1EN. liThis libook limay linot libe lilent,
liresold, lihired liout lior liotherwise lidisposed liof liby liway liof litrade liin liany liform liof libinding
lior licover liother lithan lithat liin liwhich liit liis lipublished, liwithout lithe liprior liconsent liof
lithe liPublishers.
All litrademarks liused liherein liare lithe liproperty liof litheir lirespective liowners. liThe liuse liof
liany litrademark liin lithis litext lidoes linot livest liin lithe liauthor lior lipublisher liany litrademark
liownership lirights liin lisuch litrademarks, linor lidoes lithe liuse liof lisuch litrademarks liimply liany
liaffiliation liwith lior liendorsement liof lithis litext liby lisuch liowners.
, Contents
Chapters Pages
Introduction 5
1 Business li and li management li research, li reflective li diaries li and li the li purpose
of lithis libook 15
2 Choosing li a li research li topic li and li developing li your li research li proposal 19
3 Critically li reviewing li the li literature 23
4 Understanding li research li philosophy li and li approaches li to li theory li development
27
5 Formulating li the li research li design 32
6 Negotiating li access li and li research li ethics 36
7 Selecting li samples 40
8 Utilising li secondary li data 44
9 Collecting li data li through li observation 48
10 Collecting li primary li data li using li research li interviews li and li research li diaries54
11 Collecting li primary li data li using li questionnaires 59
12 Analysing li data li quantitatively 63
13 Analysing li data li qualitatively 68
14 Writing li and li presenting li your li project li report 72
Appendix 75
1 Research li project li assignment 75
2 Group li poster li research li project li assignment 80
3 Research li proposal li assignment 84
4 Additional li cases li on li the li companion li website 89
3
© liPearson liEducation liLimited
li2019
