DMI + AMA Pro Certification

DMI + AMA PRO CERTIFICATION
QUESTIONS & VERIFIED RATIONALIZED
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Your campaign budget for Q2 has been decreased but management still expect you to increase the
company's social following across Facebook, LinkedIn, and Instagram.



What are the best methods you can adopt to build a loyal community?



Choose TWO of the following:

1. Launch a follower ad campaign on LinkedIn

2. Use hashtags in posts to increase discoverability

3. Run an integrated Facebook and Instagram campaign

4. Join social platform groups relevant to your business - 2. Use hashtags in posts to increase
discoverability

4. Join social platform groups relevant to your business



You were successful in your community building efforts and have increased the company's social
following by 9% across Facebook, LinkedIn, and Instagram. Now your challenge is to sustain this
community.



What are the best methods for doing this?



Choose TWO of the following:

1. Include a personal name in public social responses

2. Use persuasive CTAs in posts that encourage actions

3. Avoid recurring topics or series that may bore users

4. Follow the 70/30 rule for content promotion - 1. Include a personal name in public social responses

,2. Use persuasive CTAs in posts that encourage actions



Posting regularly on social media platforms makes you more visible to potential customers.



When posting content on social platforms, what best practices should you follow?



Choose TWO of the following:

1. Ensure posts are topical and relevant

2. Include photos and videos

3. Include as much detail as possible

4. Use hashtags and emojis sparingly - 1. Ensure posts are topical and relevant

2. Include photos and videos



Video is important in digital marketing, as it can offer marketers a huge return on investment.



When posting video content on social media platforms, what best practices should you follow?



Choose TWO of the following:

1. Aim to capture attention within the first 20 seconds

2. Capture and share live events

3. Design your videos for sound-on

4. Design your videos for vertical views - 2. Capture and share live events

4. Design your videos for vertical views



You've been asked to train a new digital marketing intern on the best practices to follow when using
hashtags. Which key hashtag rules have been broken in this image?



"Check out these 10 reasons why you should become a digital marketer! ◡̈
#digitalmarketingintheunitedstates #digital #marketing #content #marketing

, Choose TWO of the following:

1. Choose images relevant to hashtags

2. Capitalize hashtags appropriately

3. Avoid using lots of hashtags

4. Do not include emojis besides hashtags - 2. Capitalize hashtags appropriately

3. Avoid using lots of hashtags



Engaging audiences is an essential tactic for businesses to help drive sales. You would like to give a 25%
discount to customers via a Facebook post.



What type of post is most suitable for this?



Choose ONE of the following:

1. Offer post

2. Slideshow post

3. Event post

4. Link post - 1. Offer post



You want to ensure that a video you post on YouTube is watched by your target audience.



What best practices should you follow when posting video content to YouTube?



Choose TWO of the following:

1. Add a maximum of three tags to the video

2. Include a brief, general description of the video

3. Include target keywords in the video's raw file name

4. Use high-resolution video - 3. Include target keywords in the video's raw file name

4. Use high-resolution video