BTEC Business Learning Aim B
questions and answers
3 Purposes of market research - answer identify target market, identify
size, structure and trends, identify competition
Two types of market research - answer primary and secondary
Limitations of secondary market research: - answer Information may be
old
Information could be biased to promote a particular cause
Collections methods may have been unreliable
Advantages of secondary market research: - answer Affordable
Availability of information
Convenience
Saves time
Key consideration of research - answer Validity
Reliability
Appropriateness
Currency
Cost
Types of Data - answer qualitative and quantitative
qualitative data - answer This is subjective data (personal to the person
involved). Involves thoughts, feelings, emotions and opinions. Results
come with a wide range of answers.
questions and answers
3 Purposes of market research - answer identify target market, identify
size, structure and trends, identify competition
Two types of market research - answer primary and secondary
Limitations of secondary market research: - answer Information may be
old
Information could be biased to promote a particular cause
Collections methods may have been unreliable
Advantages of secondary market research: - answer Affordable
Availability of information
Convenience
Saves time
Key consideration of research - answer Validity
Reliability
Appropriateness
Currency
Cost
Types of Data - answer qualitative and quantitative
qualitative data - answer This is subjective data (personal to the person
involved). Involves thoughts, feelings, emotions and opinions. Results
come with a wide range of answers.
