SEVI 3013 Exam 1 Questions with 100%
Correct Answers | Verified | Latest Update
2024
Building blocks of a business level strategy (aka generic strategy) - ✔✔Which
customers will we serve? What needs of the target customers will be served?
And how will those needs be served?
Reach - ✔✔access to customers
Richness - ✔✔depth and detail of communications with customers
Affiliation - ✔✔facilitation of customer relationship
, Different generic business level strategies - ✔✔Cost Leadership, Differentiation,
Focused low cost, Focused differentiation, stuck in the middle, and integrated
cost differentiation strategies
Cost leadership - ✔✔standardized products for typical customers; low cost
products with competitive levels of differentiation; focus on efficiency to
keep costs lower than competitors
Differentiation - ✔✔products that have different, valued features that are sold
at a premium price; differentiate the products along as many dimensions as
possible; less product similarity helps insulate company from competition with
rivals
Focus strategies - ✔✔integrated set of actions taken to produce goods or
services that serve the needs of a particular competitive segment; serves the
needs of a specific customer segment of industry segment
Correct Answers | Verified | Latest Update
2024
Building blocks of a business level strategy (aka generic strategy) - ✔✔Which
customers will we serve? What needs of the target customers will be served?
And how will those needs be served?
Reach - ✔✔access to customers
Richness - ✔✔depth and detail of communications with customers
Affiliation - ✔✔facilitation of customer relationship
, Different generic business level strategies - ✔✔Cost Leadership, Differentiation,
Focused low cost, Focused differentiation, stuck in the middle, and integrated
cost differentiation strategies
Cost leadership - ✔✔standardized products for typical customers; low cost
products with competitive levels of differentiation; focus on efficiency to
keep costs lower than competitors
Differentiation - ✔✔products that have different, valued features that are sold
at a premium price; differentiate the products along as many dimensions as
possible; less product similarity helps insulate company from competition with
rivals
Focus strategies - ✔✔integrated set of actions taken to produce goods or
services that serve the needs of a particular competitive segment; serves the
needs of a specific customer segment of industry segment
