MARKETING 320 CHAPTER 2 QUESTIONS WITH CORRECT ANSWERS 2025.

MARKETING 320 CHAPTER 2
QUESTIONS WITH CORRECT ANSWERS
2025
WhichBofBtheBfollowingBdoBresearchersBdoBinBtheBdataBanalysisBstageBofBtheBinformationBresearchBprocess?
B-BcorrectBanswer-

TheyBconductBaBdetailedBexaminationBofBdataBusingBproceduresBthatBvaryBwidelyBinBcomplexityBandBsophis
tication.



InBtheBcontextBofBproblemBdefinitionBinBtheBmarketingBresearchBprocess,BtheB____B_____B_____BspecifiesB
whetherBdataBshouldBbeBcollectedBaboutBindividuals,Bhouseholds,Borganizations,Bdepartments,Bgeographi
calBareas,BorBsomeBcombination.B-BcorrectBanswer-unitBofBanalysis



AB____BgatherBandBsynthesizesBbackgroundBinformationBtoBfamiliarizeBresearchersBwithBtheBoverallBcompl
exityBofBaBspecificBbusinessBproblem.B-BcorrectBanswer-situationBanalysis



OneBofBtheBmanyBdevelopmentsBthatBaffectBmarketingBdecisionBmakersBisB_____.B-BcorrectBanswer-
theBexpansionBofBfirmsBintoBglobalBmarkets



InBtheBcontextBofBidentifyingBandBclarifyingBinformationBneedsBforBresearch,BidentifyBtheBessentialBcompon
entsBthatBshouldBbeBincludedBinBaBproblemBdefinitionBprocess.B(CheckBallBthatBapply.)B-BcorrectBanswer--
DecisionBmakersBandBresearchersBmustBselectBtheBunitBofBanalysis.

-
DecisionBmakersBandBresearchersBmustBidentifyBmeasurableBsymptomsBandBdiscernBthemBfromBtheBrootBp
roblem.

-DecisionBmakersBandBresearchersBmustBcomprehendBtheBcompleteBproblem.

-DecisionBmakersBandBresearchersBmustBagreeBonBtheBdecisionBmaker'sBpurposeBforBtheBresearch.



InformationBpreviouslyBcollectedBforBsomeBotherBproblemBorBissueBisBcalledB______B_______B-
BcorrectBanswer-secondaryBdata




WhatBisBtheBsignificanceBofBdeterminingBaBsuitableBunitBofBanalysisBforBmarketingBresearch?B-
BcorrectBanswer-ItBprovidesBdirectionBinBresearchBactivitiesBsuchBasBscaleBdevelopmentBandBsampling.

, IdentifyBtheBsignificanceBofBaBsituationBanalysisBinBunderstandingBtheBcompleteBproblemBsituation.B(CheckB
allBthatBapply.)B-BcorrectBanswer--ItBimprovesBcommunicationBbetweenBresearchersBandBdecisionBmakers.

-
ItBtriesBtoBdetermineBtheBeventsBandBfactorsBthatBhaveBledBtoBtheBsituation,BasBwellBasBanyBpotentialBaftere
ffects.



TheBnewBsetsBofBculturalBissuesBconfrontedBbyBmarketingBdecisionBmakersBasBaBresultBofBglobalBexpansionB
ofBfirmsBcompelBresearchersBtoB_____.B-BcorrectBanswer-
concentrateBonBdataBcollectionBtasks,BdataBinterpretation,BandBinformationBmanagementBactivities



InBtheBcontextBofBidentifyingBandBclarifyingBinformationBneedsBforBresearch,BoneBofBtheBessentialBcompone
ntsBofBtheBproblemBdefinitionBprocessBisBthatB_____.B-BcorrectBanswer-
decisionBmakersBandBresearchersBmustBascertainBtheBrelevantBvariables



TrueBorBfalse:BABconsequenceBofBtechnologicalBadvancesBonBorganizationsBisBtheBongoingBcollectionBofBdat
aBthatBisBplacedBinBaBdataBwarehouseBandBisBavailableBasBprimaryBdataBthatBcouldBbeBusefulBforBunderstand
ingBbusinessBproblemsBandBforBimprovingBdecisions.B-BcorrectBanswer-False



IdentifyBtheBsignificanceBofBliteratureBreviewBinBmarketingBresearch.B-BcorrectBanswer-
ItBprovidesBvaluableBperspectivesBandBideasBthatBmayBbeBusedBinBresearchBdesignBandBinBinterpretationBofB
results.



WhichBofBtheBfollowingBfactorsBshouldBaBresearcherBconsiderBwhileBdeterminingBanBappropriateBresearchB
design?B(CheckBallBthatBapply.)B-BcorrectBanswer--MethodBofBdataBcollection

-SamplingBmethod

-TypesBofBdata

-BudgetBandBschedule



WhichBofBtheBfollowingBfunctionsBasBaBgeneralBplanBofBtheBmethodsBusedBforBdataBcollectionBandBanalysisBi
nBresearch?B-BcorrectBanswer-TheBresearchBdesign



_______B_________BinvolvesBcollectingBquantitativeBdataBtoBanswerBresearchBquestionsBsuchBasBwho,Bwh
at,Bwhen,Bwhere,BandBhow.B-BcorrectBanswer-DescriptiveBresearch