11/8/24, 5:27 PM
D098 Digital Marketing WITH COMPLETE SOLUTIONS GRADED A+
Terms in this set (229)
An active research process a buyer goes through leading up to a purchase before
Customer Buying Journey
becoming a customer.
-Bring services or products t market, to increase awareness
Ways Social Media Can Be Used -Engage customers, often to service issues or problems
-Encourage a "buzz" or interest around a company and it's products or service.
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, 11/8/24, 5:27 PM
Interactive computer-mediated technologies that facilitate the creation and sharing
Social Media of information, ideas, career interests, and other forms of expression via virtual
communities and networks.
-Establish an online presence by developing and publishing messages through a
variety of online and digital formats
-Create a community by providing a means for fan engagement about shared
The Objectives of Social Media
interests in brands, products, or services.
-Facilitate two way online communication using various social media platforms to
promote and encourage user dialogue, participation and feedback.
-Create unique content
-Ask questions and encourage users, customers, or prospects
The Purpose of Social Media Marketing -Create short form media
-Try different formats, users are able to add images and videos to text
-Use a clear, immediate call to action
Use of social networks to spread information about a product, service, or idea to
Viral Effect
others.
Tendency of an image, video, or piece of info to be circulated rapidly and widely
Virality
from one internet user to another.
A person's level of engagement on social media accounts including frequency of
Social Media Presence
posts and types content posted.
Consumer Touchpoints All the points at which brands interact with consumers.
All the points at which brands interact with consumers via online and mobile
Digital Touchpoints
interactions.
Micro-Moment aka Touchpoint When costumers act on a need, to learn, do, discover, watch, or buy something.
Focuses on consumers becoming content creators. A way for companies to enhance
User-Generated Content (UGC)
interactions with consumers and advance brand knowledge.
Paid Media Placement of paid content or advertising. Jump starts owned media.
Own Media Brand created content within the control of the author. Sustains earned media.
Content that is publicly gained from another person. Drives cost down and
Earned Media
effectiveness up.
Impressions Total number of times an individual is exposed to a single specific ad.
Mention An act of referencing a user in an online post.
Total number of people who see a certain post due to both organic updates and
Reach
paid pormition.
A process an organization deals with disruptive and unexpected events that can
Crisis Management
negatively impact a business.
1. Implement a Strategy
2. Face criticism head on and own mistakes
3. Do not feed trolls
Tips to Deal with Customer Negative
4. Avoid unnecessary attention
Feedback on Social Chanels
5. Constantly monitor for brand mentions
6. Look to make customers happy
7. Stay true to your brand
An act of monitoring social media for information relevant to business. About the
Social Monitoring
past.
A process of monitoring social media platforms for band mentions and customer
Social Listening
feedback to use data to gain insights. About the future.
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D098 Digital Marketing WITH COMPLETE SOLUTIONS GRADED A+
Terms in this set (229)
An active research process a buyer goes through leading up to a purchase before
Customer Buying Journey
becoming a customer.
-Bring services or products t market, to increase awareness
Ways Social Media Can Be Used -Engage customers, often to service issues or problems
-Encourage a "buzz" or interest around a company and it's products or service.
1/7
, 11/8/24, 5:27 PM
Interactive computer-mediated technologies that facilitate the creation and sharing
Social Media of information, ideas, career interests, and other forms of expression via virtual
communities and networks.
-Establish an online presence by developing and publishing messages through a
variety of online and digital formats
-Create a community by providing a means for fan engagement about shared
The Objectives of Social Media
interests in brands, products, or services.
-Facilitate two way online communication using various social media platforms to
promote and encourage user dialogue, participation and feedback.
-Create unique content
-Ask questions and encourage users, customers, or prospects
The Purpose of Social Media Marketing -Create short form media
-Try different formats, users are able to add images and videos to text
-Use a clear, immediate call to action
Use of social networks to spread information about a product, service, or idea to
Viral Effect
others.
Tendency of an image, video, or piece of info to be circulated rapidly and widely
Virality
from one internet user to another.
A person's level of engagement on social media accounts including frequency of
Social Media Presence
posts and types content posted.
Consumer Touchpoints All the points at which brands interact with consumers.
All the points at which brands interact with consumers via online and mobile
Digital Touchpoints
interactions.
Micro-Moment aka Touchpoint When costumers act on a need, to learn, do, discover, watch, or buy something.
Focuses on consumers becoming content creators. A way for companies to enhance
User-Generated Content (UGC)
interactions with consumers and advance brand knowledge.
Paid Media Placement of paid content or advertising. Jump starts owned media.
Own Media Brand created content within the control of the author. Sustains earned media.
Content that is publicly gained from another person. Drives cost down and
Earned Media
effectiveness up.
Impressions Total number of times an individual is exposed to a single specific ad.
Mention An act of referencing a user in an online post.
Total number of people who see a certain post due to both organic updates and
Reach
paid pormition.
A process an organization deals with disruptive and unexpected events that can
Crisis Management
negatively impact a business.
1. Implement a Strategy
2. Face criticism head on and own mistakes
3. Do not feed trolls
Tips to Deal with Customer Negative
4. Avoid unnecessary attention
Feedback on Social Chanels
5. Constantly monitor for brand mentions
6. Look to make customers happy
7. Stay true to your brand
An act of monitoring social media for information relevant to business. About the
Social Monitoring
past.
A process of monitoring social media platforms for band mentions and customer
Social Listening
feedback to use data to gain insights. About the future.
2/7
