Digital Marketing - D098 WITH COMPLETE SOLUTIONS GRADED A+
Terms in this set (254)
marketing activities that use electronic devices or the internet to connect with
digital marketing
customers
a philosophy that companies should understand needs of customers and make
marketing concept
decisions to satisfy those needs
internet-based marketing associated with the researching, submitting, and
search engine marketing (SEM)
positioning of a website within search engines to achieve maximum visibility
process of increasing the quality and quantity of website traffic by increasing the
search engine optimization (SEO)
visibility of a website or web page to users of a web search engine
1/5
, one-way marketing activities initiated by the company that send messages out to
outbound marketing (push marketing)
consumers
two-way marketing activities that attract and pull consumers through different stages
inbound marketing (pull marketing)
of the sales funnel
when consumers request and agree to receive specific topic or content messages
permission marketing
once or over a period of time
measurable items that indicate the progress an organization is making toward its
key performance indicators (KPIs)
business objectives
marketing activities that have the dual purpose of increasing profitability and
cause-related marketing
improving society
user-generated content (UGC) any form of content that is created by an online user (images, video, text, audio, etc.)
the range of technologies and techniques used by marketers to increase the
behavioral targeting
effectiveness of marketing activities by capturing consumer data
individualized messages and offerings targeted to specific customers based on data
individual marketing
analysis
local marketing marketing activities for a specific geographic area
immersive and targeted communication with customers to help move them through
integrated marketing campaigns (IMC)
the various stage of the buying process
a cohesive, seamless brand experience for the consumer through marketing content
omnichannel integration
that is optimized for each channel and device
the moral principles that guide decision-making and strategy within the marketing
marketing ethics
function
cookies data stored on a user's computer by the web browser
data collected from a variety of sources with no direct connection with the data
third-party data
source
data collected by a company about consumers and can include online and offline
first-party data
info
second-party data data collected by another source as first-party data and sold
a marketing specialization that involves the creation and sharing of meaningful info
content marketing (through stories, blogs, videos, and social media posts) designed to raise interest in a
company's products or services in a pull motion
the use of online applications, networks, blogs, wikis, and other collaborative media
social media marketing for communicating brand messaging, conducting marketing, public relations, and
lead generation
advertising on the internet that could be found anywhere toy access the web; online
digital advertising
advertising
use of software and technology to automate marketing tasks, enabling sales and
marketing automation marketing functions to perform more effectively and create more personalized
experiences for customers at scale
part of an effective marketing strategy designed to help customers understand the
retention-based emails
value of a product, prompt engagement, and reduce churn rate
marketing emails with an immediate conversion goal for the recipient, such as
promotional emails
making a purchase or downloading content
2/5
Terms in this set (254)
marketing activities that use electronic devices or the internet to connect with
digital marketing
customers
a philosophy that companies should understand needs of customers and make
marketing concept
decisions to satisfy those needs
internet-based marketing associated with the researching, submitting, and
search engine marketing (SEM)
positioning of a website within search engines to achieve maximum visibility
process of increasing the quality and quantity of website traffic by increasing the
search engine optimization (SEO)
visibility of a website or web page to users of a web search engine
1/5
, one-way marketing activities initiated by the company that send messages out to
outbound marketing (push marketing)
consumers
two-way marketing activities that attract and pull consumers through different stages
inbound marketing (pull marketing)
of the sales funnel
when consumers request and agree to receive specific topic or content messages
permission marketing
once or over a period of time
measurable items that indicate the progress an organization is making toward its
key performance indicators (KPIs)
business objectives
marketing activities that have the dual purpose of increasing profitability and
cause-related marketing
improving society
user-generated content (UGC) any form of content that is created by an online user (images, video, text, audio, etc.)
the range of technologies and techniques used by marketers to increase the
behavioral targeting
effectiveness of marketing activities by capturing consumer data
individualized messages and offerings targeted to specific customers based on data
individual marketing
analysis
local marketing marketing activities for a specific geographic area
immersive and targeted communication with customers to help move them through
integrated marketing campaigns (IMC)
the various stage of the buying process
a cohesive, seamless brand experience for the consumer through marketing content
omnichannel integration
that is optimized for each channel and device
the moral principles that guide decision-making and strategy within the marketing
marketing ethics
function
cookies data stored on a user's computer by the web browser
data collected from a variety of sources with no direct connection with the data
third-party data
source
data collected by a company about consumers and can include online and offline
first-party data
info
second-party data data collected by another source as first-party data and sold
a marketing specialization that involves the creation and sharing of meaningful info
content marketing (through stories, blogs, videos, and social media posts) designed to raise interest in a
company's products or services in a pull motion
the use of online applications, networks, blogs, wikis, and other collaborative media
social media marketing for communicating brand messaging, conducting marketing, public relations, and
lead generation
advertising on the internet that could be found anywhere toy access the web; online
digital advertising
advertising
use of software and technology to automate marketing tasks, enabling sales and
marketing automation marketing functions to perform more effectively and create more personalized
experiences for customers at scale
part of an effective marketing strategy designed to help customers understand the
retention-based emails
value of a product, prompt engagement, and reduce churn rate
marketing emails with an immediate conversion goal for the recipient, such as
promotional emails
making a purchase or downloading content
2/5
