AMA PCM Digital Marketing Exam Set #2 Questions and Answers (100% Pass)

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AMA PCM Digital Marketing Exam Set #2 Questions and Answers (100% Pass)

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. Which of the following are NOT image SEO best practices? xA. Use alt text that appropriately describes the image xB. Use concise, intuitive, keyword-friendly image file names xC. Compress large images to reduce file size D. Use JavaScript or plugins to hide the images from Googlebot Answer - D. Use JavaScript or plugins to hide the images from Googlebot 2. Which of the following is the most effective way to measure SEO (search engine optimization) performance? Master01 | November, 2024/2025 | Latest update 1 | P a g e | © copyright 2024/2025 | Grade A+ A. Using web analytics tools to understand the search keywords that led visitors to your site B. Measuring the increase in cost for competitive paid search keywords C. Measuring the number of mentions you are receiving on social media through the use of search engines D. Calculating the number of pages that have been indexed by search engines. Answer - A. (Using web analytics tools to understand the search keywords that led visitors to your site) *3. Keyword Research can be used to obtain marketing intelligence and ongoing marketing opportunities. Which of the following can keyword research benefit? Master01 | November, 2024/2025 | Latest update 1 | P a g e | © copyright 2024/2025 | Grade A+ A. Blogs B. Public relations C. Press releases D. Advertising E. All of the above Answer - E. All of the above +4. In terms of different toolsfor SEO, which of the following can help you audit your site, conduct keyword research, track the position of your keywords, evaluate your competitors, asses your competitor backlinks, and identify new opportunities? Master01 | November, 2024/2025 | Latest update 1 | P a g e | © copyright 2024/2025 | Grade A+ xA. GTmetrix B. SEMRush xC. Screaming Frog SEO Spide

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AMA PCM Digital Marketing Exam
Set #2 Questions and Answers
(100% Pass)
*1. Which of the following are NOT image SEO best practices?

✓ xA. Use alt text that appropriately describes the image

✓ xB. Use concise, intuitive, keyword-friendly image file names

✓ xC. Compress large images to reduce file size

✓ D. Use JavaScript or plugins to hide the images from Googlebot

✓

✓ Answer - D. Use JavaScript or plugins to hide the images from

Googlebot

✓

✓ https://blog.rankingbyseo.com/image-seo/

2. Which of the following is the most effective way to measure SEO (search

engine optimization) performance?

Master01 | November, 2024/2025 | Latest update

, 1|Page | © copyright 2024/2025 | Grade A+

✓ A. Using web analytics tools to understand the search keywords that

led visitors to your site

✓ B. Measuring the increase in cost for competitive paid search keywords

✓ C. Measuring the number of mentions you are receiving on social

media through the use of search engines

✓ D. Calculating the number of pages that have been indexed by

search engines.

✓

✓ Answer - A. (Using web analytics tools to understand the search

keywords that led visitors to your site)

*3. Keyword Research can be used to obtain marketing intelligence and

ongoing marketing opportunities. Which of the following can keyword

research benefit?

Master01 | November, 2024/2025 | Latest update

, 1|Page | © copyright 2024/2025 | Grade A+

✓ A. Blogs

✓ B. Public relations

✓ C. Press releases

✓ D. Advertising

✓ E. All of the above

✓

✓ Answer - E. All of the above

+4. In terms of different toolsfor SEO, which of the following can help you audit

your site, conduct keyword research, track the position of your keywords,

evaluate your competitors, asses your competitor backlinks, and identify new

opportunities?

Master01 | November, 2024/2025 | Latest update

, 1|Page | © copyright 2024/2025 | Grade A+

✓ xA. GTmetrix

✓ B. SEMRush

✓ xC. Screaming Frog SEO Spider

✓ D. Spyfu

✓ xE. Google Analytics

✓

✓ Answer - B. SEMRush

✓

✓ https://www.robbierichards.com/seo/best-seo-audit-tools/

✓ Document.

5. In terms of different tools for keyword research, which of the following can

help you rank specific keywords, show what your competition is doing, and

outline available opportunities?

Master01 | November, 2024/2025 | Latest update

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AMA PCM Digital Marketing Exam Set #2 Questions and Answers (100% Pass)

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