by Jeffrey M. Perloff, Chapters 1 - 20
,Table of contents
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1. Introduction
2. Supply and Demand
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3. Applying the Supply-and-Demand Model
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4. Consumer Choice q
5. Applying Consumer Theory
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6. Firms and Production
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7. Costs
8. Competitive Firms and Markets q q q
9. Applying the Competitive Model
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10. General Equilibrium and Economic Welfare
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11. Monopoly
12. Pricing and Advertising q q
13. Oligopoly and Monopolistic Competition
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14. Game Theory q
15. Factor Markets q
16. Interest Rates, Investments, and Capital Markets
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17. Uncertainty
18. Externalities, Open-Access, and Public Goods q q q q
19. Asymmetric Information q
20. Contracts and Moral Hazards q q q
,Chapterq1 Introduction
1.1 Microeconomics:qTheqAllocationqofqScarceqResources
1) Microeconomicsqstudiesqtheqallocationqof
A) decisionqmakers.
B) scarceqresources.
C) models.
D) unlimitedqresources.q
ANSWER: B
Section:
TheqAllocationqofqScarceqResourcesqQ
uestionqStatus: Old
AACSB: Analyticqthinking
2) Microeconomicsqisqoftenqcalled
A) priceqtheory.
B) decisionqscience.
C) scarcity.
D) resourceqtheory.q
ANSWER: A
Section:
TheqAllocationqofqScarceqResourcesqQ
uestionqStatus: Old
AACSB: Analyticqthinking
3) Mostqmicroeconomicqmodelsqassumeqthatqdecisionqmakersqwishqto
A) makeqthemselvesqasqwellqoffqasqpossible.
B) actqselfishly.
C) makeqothersqasqwellqoffqasqpossible.
D) Noneqofqtheqabove.q
ANSWER: A
Section:
TheqAllocationqofqScarceqResourcesqQ
uestionqStatus: Old
AACSB: Analyticqthinking
4) Societyqfacesqtrade- ‑offsqbecauseqof
A) governmentqregulations.
B) profitqmotive.
C) facelessqbureaucrats.
, D) scarcity.q
ANSWER: D
Section:
TheqAllocationqofqScarceqResourcesqQ
uestionqStatus: Old
AACSB: Analyticqthinking