Glo-bus Participant's Guide
1. a year: Each decision period in Glo-Bus represents
2. 1. Decisions relating to the design and performance of your company's two
products (21 decisions)
2. Assembly operations and workforce compensation (up to 8 decisions for
each product)
3. Pricing and marketing ( 7 decisions for cameras and 6 for drones)
4. Corporate social responsibility and citizenship (up to 6 decisions)
5. Financing of company operations (up to 8 decisions).: What kinds of deci-
sions will you make
3. 1. Altering prices
2. Product performance and quality
3. Advertising
4. Other competively-relevant factors that impact buyer choices of which com-
pany's brand to purchase: What are the strategic actions that will be performed to
boost each company's performance?
4. 1. Milan, Italy
2. Singapore
3. Sao Paulo, Brazil
3. Dallas, Texas: Where are the regional facilities of the company located
5. Two: The company has buildings for assembling products at its Taiwan site-
one for cameras and one for drones (the drone assembly process also includes
assembly of an action-camera model having features and specifications suitable for
use in camera-equipped drones)
6. four-person product assembly teams (PATs), with each PAT performing the
needed tasks at its own assigned workstation: Both the camera and drones are
assembled by
7. 1. 4% of the average price the company charges customers in Europe-Africa
2. 6% of the average price being charged to customers in both Latin America
1/4
1. a year: Each decision period in Glo-Bus represents
2. 1. Decisions relating to the design and performance of your company's two
products (21 decisions)
2. Assembly operations and workforce compensation (up to 8 decisions for
each product)
3. Pricing and marketing ( 7 decisions for cameras and 6 for drones)
4. Corporate social responsibility and citizenship (up to 6 decisions)
5. Financing of company operations (up to 8 decisions).: What kinds of deci-
sions will you make
3. 1. Altering prices
2. Product performance and quality
3. Advertising
4. Other competively-relevant factors that impact buyer choices of which com-
pany's brand to purchase: What are the strategic actions that will be performed to
boost each company's performance?
4. 1. Milan, Italy
2. Singapore
3. Sao Paulo, Brazil
3. Dallas, Texas: Where are the regional facilities of the company located
5. Two: The company has buildings for assembling products at its Taiwan site-
one for cameras and one for drones (the drone assembly process also includes
assembly of an action-camera model having features and specifications suitable for
use in camera-equipped drones)
6. four-person product assembly teams (PATs), with each PAT performing the
needed tasks at its own assigned workstation: Both the camera and drones are
assembled by
7. 1. 4% of the average price the company charges customers in Europe-Africa
2. 6% of the average price being charged to customers in both Latin America
1/4
