SOCIAL MEDIA CERTIFICATION 2 EXAM
LATEST 2024-2025 ACTUAL EXAM COMPLETE
QUESTIONS AND ANSWERS WELL DETAILED,
GRADED A++
True Or False: Ephemeral Stories Are Quick Bits Of Content, Both Video And
Photo, Often With Fun Filters And "Stickers" That Disappear After A Short Period
Of Time (1-24 Hours). - Correct answer True
Which Network Has The Longest Life For A Piece Of Content?
Facebook
LinkedIn
Snapchat
Pinterest - Correct answer Pinterest
True Or False? A Buyer Persona Is As Important As Business Objectives When
Developing A Social Media Strategy - Correct answer True
Why Would You Want A Service To Help You Manage And Discover Influence?
-To help you discover what hashtags are working the best
-To determine which channels are the most important
-To know what type of customer information to regularly monitor
,-To identify individuals who have the biggest following and high social clout -
Correct answer To identify individuals who have the biggest following and high
social clout
True Or False? The Best Way To Choose The Right Social Media Tool Is To Think
About Your Business Goals, Then Narrow Down Your Choices Based On That
Goal Criteria. - Correct answer True
What Do Senior Leaders Care About When It Comes To Your Social Media Plan?
Choose All That Apply.
-Sentiment
-Competitive advantage
-Click-through rates
-Customer satisfaction
-Number of social followers - Correct answer Competitive advantage , Customer
Satisfaction
True Or False? Simon Sinek Says That People Want To Buy What You Have. They
Don't Care About What You Believe. - Correct answer False
True Or False? In Social Media, A Service Level Agreement (SLA) Refers To How
Much Time Passes Between When A Customer Reaches Out And When The
Company Responds. - Correct answer True
What Is The Biggest Challenge That Most Social Media Practitioners Have?
-Hiring the right number of people
,-Developing the right amount of content
-Getting executive buy-in for social ideas
-Retaining customers - Correct answer Getting executive buy-in for social ideas
Which Of The Below Is Not One Of The Five Types Of Social Media Models?
-Distributed
-Dandelion
-Holistic
-Hub and Spoke - Correct answer Distributed
Which Of The Following Is NOT A Benefit Of Having A Social Media Strategy?
-Social media helps you expand your other marketing efforts.
-Social media helps you attract buyers.
-Social media helps you send better emails.
-Social media is a key driver for word-of-mouth marketing. - Correct answer
Social media helps you send better emails.
True Or False? You Should Revisit Your KPIs Every 18 Months. - Correct answer
False
When It Comes To Social Listening, How Do You Know Which Social Networks
To Start With?
-Start with the social networks your buyer personas use to learn about and interact
with brands.
, -Facebook has over two billion monthly active users, so start there.
-Create an account on all of them, and see which ones your audience gravitates
towards.
-If you haven't started your social presence by now, unfortunately it's too late. -
Correct answer Start with the social networks your buyer personas use to learn
about and interact with brands.
How Can Social Media Monitoring Inform Your Sales And Product Teams?
-Your competitors' marketing material can be copied and used for your own
product or service.
-Your product team can explain to customers exactly why they built that feature a
certain way.
-Your sales team can listen to their closed/won deals and find great upsell
opportunities via social listening.
-Customer feedback, whether positive or negative, can help sales people and
product teams better solve for the customer's needs. - Correct answer Customer
feedback, whether positive or negative, can help sales people and product teams
better solve for the customer's needs.
Why Do You Need To Develop A Business Case For A New Social Monitoring
Technology?
LATEST 2024-2025 ACTUAL EXAM COMPLETE
QUESTIONS AND ANSWERS WELL DETAILED,
GRADED A++
True Or False: Ephemeral Stories Are Quick Bits Of Content, Both Video And
Photo, Often With Fun Filters And "Stickers" That Disappear After A Short Period
Of Time (1-24 Hours). - Correct answer True
Which Network Has The Longest Life For A Piece Of Content?
Snapchat
Pinterest - Correct answer Pinterest
True Or False? A Buyer Persona Is As Important As Business Objectives When
Developing A Social Media Strategy - Correct answer True
Why Would You Want A Service To Help You Manage And Discover Influence?
-To help you discover what hashtags are working the best
-To determine which channels are the most important
-To know what type of customer information to regularly monitor
,-To identify individuals who have the biggest following and high social clout -
Correct answer To identify individuals who have the biggest following and high
social clout
True Or False? The Best Way To Choose The Right Social Media Tool Is To Think
About Your Business Goals, Then Narrow Down Your Choices Based On That
Goal Criteria. - Correct answer True
What Do Senior Leaders Care About When It Comes To Your Social Media Plan?
Choose All That Apply.
-Sentiment
-Competitive advantage
-Click-through rates
-Customer satisfaction
-Number of social followers - Correct answer Competitive advantage , Customer
Satisfaction
True Or False? Simon Sinek Says That People Want To Buy What You Have. They
Don't Care About What You Believe. - Correct answer False
True Or False? In Social Media, A Service Level Agreement (SLA) Refers To How
Much Time Passes Between When A Customer Reaches Out And When The
Company Responds. - Correct answer True
What Is The Biggest Challenge That Most Social Media Practitioners Have?
-Hiring the right number of people
,-Developing the right amount of content
-Getting executive buy-in for social ideas
-Retaining customers - Correct answer Getting executive buy-in for social ideas
Which Of The Below Is Not One Of The Five Types Of Social Media Models?
-Distributed
-Dandelion
-Holistic
-Hub and Spoke - Correct answer Distributed
Which Of The Following Is NOT A Benefit Of Having A Social Media Strategy?
-Social media helps you expand your other marketing efforts.
-Social media helps you attract buyers.
-Social media helps you send better emails.
-Social media is a key driver for word-of-mouth marketing. - Correct answer
Social media helps you send better emails.
True Or False? You Should Revisit Your KPIs Every 18 Months. - Correct answer
False
When It Comes To Social Listening, How Do You Know Which Social Networks
To Start With?
-Start with the social networks your buyer personas use to learn about and interact
with brands.
, -Facebook has over two billion monthly active users, so start there.
-Create an account on all of them, and see which ones your audience gravitates
towards.
-If you haven't started your social presence by now, unfortunately it's too late. -
Correct answer Start with the social networks your buyer personas use to learn
about and interact with brands.
How Can Social Media Monitoring Inform Your Sales And Product Teams?
-Your competitors' marketing material can be copied and used for your own
product or service.
-Your product team can explain to customers exactly why they built that feature a
certain way.
-Your sales team can listen to their closed/won deals and find great upsell
opportunities via social listening.
-Customer feedback, whether positive or negative, can help sales people and
product teams better solve for the customer's needs. - Correct answer Customer
feedback, whether positive or negative, can help sales people and product teams
better solve for the customer's needs.
Why Do You Need To Develop A Business Case For A New Social Monitoring
Technology?
