MMC2604 Exam 1
communication - ANScreation and use of symbol systems that convey info and meaning
mass communication - ANSprocess of designing cultural messages and stories and delivering them to a
large and diverse audiences through media channels
media - ANScultural industries that produce and distribute songs, novels, TV shows, newspapers, movies,
video games, Internet services, and other cultural products to large numbers of people
culture - ANSsymbols of expression that individuals, groups, and societies use to make sense of daily life
and to articulate their values
linear model of communication - ANSsenders send messages through a mass media channel to large
groups of receivers and gatekeepers function as message filters
cultural model of communication - ANSrecognizes that individuals bring diverse meanings to messages,
given factors, and differences such as gender, age, edu level, ethnicity, and occupation
media convergence - ANSdescribes all the changes that have occurred over the past decade in media
content and within media companies
low culture - ANSsoap operas, rock music, radio shock jocks, video games
high culture - ANSballet, symphony, art museums, classic literature
media and democracy - ANSmedia can be effective to spread info and carry on movements
4 uses of mass media - ANS1. info source 2. entertainment 3. persuasion 4. binding influence
noise - ANSenvironmental, semantic, physical, or psychological distractions
, gatekeeping - ANSpeople who control messages
communication eras - ANSprint, electronic, digital
print era - ANSGutenberg, 1400s, printing press replaced handwritten, Gutenberg Bible; democratization
of knowledge
electronic era - ANStelegraph in 1840s, rise of movies and radio, TV and mass culture
digital era - ANScable tv, internet, email, connection to the oral tradition
life span of different media - ANSmany elements of popular culture have a short life span
network types - ANScentralized, decentralized, distributed
centralized networks - ANSall the paths lead to a single nerve center
decentralized networks - ANScontain several main nerve centers
distributed network - ANSresembles a net, there are no nerve centers; if any connection is served,
information can be immediately rerouted and delivered to its destination
tim berners lee - ANSinvented the Internet using hypertext/HTML in 1989
Internet - ANSstarted with ARPAnet which was run by the military
WWW - ANSintroduction of this and web browsers helped transform the Internet into a mass medium
web browser - ANSsoftware packages that help users navigate the web; 1993; Mosaic
communication - ANScreation and use of symbol systems that convey info and meaning
mass communication - ANSprocess of designing cultural messages and stories and delivering them to a
large and diverse audiences through media channels
media - ANScultural industries that produce and distribute songs, novels, TV shows, newspapers, movies,
video games, Internet services, and other cultural products to large numbers of people
culture - ANSsymbols of expression that individuals, groups, and societies use to make sense of daily life
and to articulate their values
linear model of communication - ANSsenders send messages through a mass media channel to large
groups of receivers and gatekeepers function as message filters
cultural model of communication - ANSrecognizes that individuals bring diverse meanings to messages,
given factors, and differences such as gender, age, edu level, ethnicity, and occupation
media convergence - ANSdescribes all the changes that have occurred over the past decade in media
content and within media companies
low culture - ANSsoap operas, rock music, radio shock jocks, video games
high culture - ANSballet, symphony, art museums, classic literature
media and democracy - ANSmedia can be effective to spread info and carry on movements
4 uses of mass media - ANS1. info source 2. entertainment 3. persuasion 4. binding influence
noise - ANSenvironmental, semantic, physical, or psychological distractions
, gatekeeping - ANSpeople who control messages
communication eras - ANSprint, electronic, digital
print era - ANSGutenberg, 1400s, printing press replaced handwritten, Gutenberg Bible; democratization
of knowledge
electronic era - ANStelegraph in 1840s, rise of movies and radio, TV and mass culture
digital era - ANScable tv, internet, email, connection to the oral tradition
life span of different media - ANSmany elements of popular culture have a short life span
network types - ANScentralized, decentralized, distributed
centralized networks - ANSall the paths lead to a single nerve center
decentralized networks - ANScontain several main nerve centers
distributed network - ANSresembles a net, there are no nerve centers; if any connection is served,
information can be immediately rerouted and delivered to its destination
tim berners lee - ANSinvented the Internet using hypertext/HTML in 1989
Internet - ANSstarted with ARPAnet which was run by the military
WWW - ANSintroduction of this and web browsers helped transform the Internet into a mass medium
web browser - ANSsoftware packages that help users navigate the web; 1993; Mosaic
