Journalism Chapter 12 Test Bank Solution Manual Already Passed Graded A+

Journalism Chapter 12 Test Bank Solution Manual Already Passed Graded A+ Companies often hold plant tours and open houses to convince their local communities that they are good citizens - Answers True Edward Bernays believed that obtaining people's consent was an essential ingredient of a successful public relations campaign - Answers True Individuals and organizations with extensive PR resources usually receive more coverage in the media than those without such PR resources - Answers True It is illegal for most companies and organizations to engage in lobbying - Answers False Ivy Ledbetter Lee, one of the founders of public relations, actually believed that honesty and directness were better than deception in public relations - Answers False Journalists have traditionally held public relations practitioners in low esteem - Answers True P.T. Barnum used gross exaggeration, fraudulent stories, and staged events to secure newspaper coverage for his clients, his American Museum, and his circus - Answers True Public Relations is information a person, company, or institution pays to have published or broadcast in the news media - Answers False The BP oil rig explosion and subsequent oil leak may replace the Exxon Valdez oil spill as a prominent example of how not to manage public relations in a crisis - Answers True The Internet presents mostly problems and few opportunities for public relations practitioners - Answers False The PRSA tends to downplay ethical issues in public relations - Answers False The first public relations practitioners were primarily theatrical press agents who staged stunts to get newspaper coverage for their clients - Answers True The most common type of public relations is done in-house by individual companies and organizations - Answers True The press conference is a classic example of a pseudo-event - Answers True Though most news reporters won't easily admit it, they would have a harder time doing their job without the help of PR practitioners - Answers True Unlike print journalists, who use press releases extensively, TV journalists rarely use VNRs (Video News Releases) - Answers False When someone put poison in a few bottles of Tylenol, company executives decided to withhold comment for a few days while they assessed the damage - Answers False While P.T. Barnem felt that all publicity was good publicity, Edward Bernays viewed all public relations as propaganda and therefore unethical - Answers False A benefit of placing press releases, VNRs, images, executive bios and other information on a company Web Site is - Answers - Gives the traditional news media access to the information at any time - Anyone can access Web site - Barriers to groups they want to reach are broken down A journalist might be likely to criticize the practice of public relations for - Answers - Distorting facts that reporters work hard to gather - Works to counter the truth reporters seek to bring to the public - Block press access to key business leaders, political figures, & other newsworthy people A pseudo-event is - Answers Any circumstance created for the sole purpose of gaining coverage in the media (press conference, talk show appearances, etc.) A public relations firm looking to make full use of the internet could - Answers - Use social media to interact with audience