C201 - Business Acumen Exam
Complete Questions And Answers
Which part of the organizing process aids in effective and efficient progress toward
planned goals and often results in changes within the organization? CORRECT
ANSWERS Evaluating results
What is the result of a company increasing the delegation of authority and the span of
control? CORRECT ANSWERS Increased decision-making authority given to
employees
Which two key elements does an effective organization include?
Choose 2 answers CORRECT ANSWERS Human interaction
Structure
Why does a line organizational structure function most effectively in a crisis situation?
CORRECT ANSWERS It establishes a direct flow of authority.
A company might divide itself into smaller groups that best match the types of
customers it serves. What is this is an example of? CORRECT ANSWERS
Departmentalization
Which primary driver does management use for an organization's structure? CORRECT
ANSWERS Achievement of company goals
Which step in the organizing process results in management grouping work activities
into units within the organization? CORRECT ANSWERS Departmentalization
A high-tech startup company is launching a marketing campaign for its new social
media portal by highlighting how the portal exceeds the connectivity and collaboration
capabilities of all other social media sites.
Which type of competitive advantage is this company leveraging? CORRECT
ANSWERS Product
Which marketing strategy is devoted to maintaining continuous bottom line prices rather
than relying on short-term price-cutting tactics such as cents-off coupons, rebates, and
special sales? CORRECT ANSWERS Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? CORRECT ANSWERS When demand for the
product is driven by the end user.
, Which marketing tool is often used to build effective relationship marketing campaigns?
CORRECT ANSWERS Affinity programs
Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact? CORRECT
ANSWERS Personal selling
What three factors should be addressed in a successful marketing plan?
Choose 3 answers CORRECT ANSWERS Target market
Sales revenue goals
Plan implementation timeline
Which three characteristics are measured in demographic segmentation?
Choose 3 answers CORRECT ANSWERS Race and ethnicity
Income
Household size
In which three ways does business-buying behavior differ from consumer-buying
behavior?
Choose 3 answers CORRECT ANSWERS A group or committee often makes
decisions.
Purchasers often invite selected providers to bid on a purchase.
Buyers face organizational influences that affect their own preferences.
Which three factors suggest a product should be marketed as a specialty product?
Choose 3 answers CORRECT ANSWERS Priced high
Purchased infrequently
Available from a small number of retail outlets
With which two types of products does a marketing strategy rely on advertising more
than personal selling?
Choose 2 answers CORRECT ANSWERS Accessories to primary products
Consumable supplies
After years of marketing a body lotion, a cosmetics company begins promoting the
lotion as an insect repellent as well.
In which three product life cycle extension strategies did this company engage?
Choose 3 answers CORRECT ANSWERS Adding new users
Increasing frequency of use
Complete Questions And Answers
Which part of the organizing process aids in effective and efficient progress toward
planned goals and often results in changes within the organization? CORRECT
ANSWERS Evaluating results
What is the result of a company increasing the delegation of authority and the span of
control? CORRECT ANSWERS Increased decision-making authority given to
employees
Which two key elements does an effective organization include?
Choose 2 answers CORRECT ANSWERS Human interaction
Structure
Why does a line organizational structure function most effectively in a crisis situation?
CORRECT ANSWERS It establishes a direct flow of authority.
A company might divide itself into smaller groups that best match the types of
customers it serves. What is this is an example of? CORRECT ANSWERS
Departmentalization
Which primary driver does management use for an organization's structure? CORRECT
ANSWERS Achievement of company goals
Which step in the organizing process results in management grouping work activities
into units within the organization? CORRECT ANSWERS Departmentalization
A high-tech startup company is launching a marketing campaign for its new social
media portal by highlighting how the portal exceeds the connectivity and collaboration
capabilities of all other social media sites.
Which type of competitive advantage is this company leveraging? CORRECT
ANSWERS Product
Which marketing strategy is devoted to maintaining continuous bottom line prices rather
than relying on short-term price-cutting tactics such as cents-off coupons, rebates, and
special sales? CORRECT ANSWERS Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? CORRECT ANSWERS When demand for the
product is driven by the end user.
, Which marketing tool is often used to build effective relationship marketing campaigns?
CORRECT ANSWERS Affinity programs
Which element of the promotional mix has the advantage of messaging that can be
tailored for each customer, but the disadvantage of a high cost per contact? CORRECT
ANSWERS Personal selling
What three factors should be addressed in a successful marketing plan?
Choose 3 answers CORRECT ANSWERS Target market
Sales revenue goals
Plan implementation timeline
Which three characteristics are measured in demographic segmentation?
Choose 3 answers CORRECT ANSWERS Race and ethnicity
Income
Household size
In which three ways does business-buying behavior differ from consumer-buying
behavior?
Choose 3 answers CORRECT ANSWERS A group or committee often makes
decisions.
Purchasers often invite selected providers to bid on a purchase.
Buyers face organizational influences that affect their own preferences.
Which three factors suggest a product should be marketed as a specialty product?
Choose 3 answers CORRECT ANSWERS Priced high
Purchased infrequently
Available from a small number of retail outlets
With which two types of products does a marketing strategy rely on advertising more
than personal selling?
Choose 2 answers CORRECT ANSWERS Accessories to primary products
Consumable supplies
After years of marketing a body lotion, a cosmetics company begins promoting the
lotion as an insect repellent as well.
In which three product life cycle extension strategies did this company engage?
Choose 3 answers CORRECT ANSWERS Adding new users
Increasing frequency of use
