questionnaire - correct answer written instrument, inexpensive, may not
respond/lie/wrong interpretation
close-ended questionnaire - correct answer easy to do and interpret, quick, may
lie/can't elaborate/misleading
-dichotomous -> yes/no
-mult. choice
-rank order -> to what degree do you agree?
-likert scale -> 4+ graded responses
open ended questionnaire - correct answer -can formulate/verbalize
-qualitative, can explain, answers not limited
-less time to make, more time to read
interviews - correct answer -verbal communication
-face to face/telephone, structured/unstructured
-individual or group
-face to face, no waiting, follow ups, body language, can clarify
-time consuming, smaller size, have to keep bias out
observation - correct answer -human beh./interactional->
videotapes/TV/advertisements
-inanimate items: space/layout/equipment/environments
-natural responses, comfy environments, actions don't lie, unanticipated
-may be different if knowingly under observation
, bio/physiological measurements - correct answer -measuring things by taking
blood/urine/hair
-using equipment -> measurements recorded as research data weight/blood pressure/temp
-fast, objective, time consuming for gold standard, expensive, can't always have gold standard
records and available data - correct answer -retrospective, data already exists
-materials and medical records, databases, print & broadcast materials
-saves time, don't have to do it yourself
-outdated, don't know how was calculated
study variables - correct answer outcome (dependent variable), intervening
(confounding variable), explanatory/manipulated (independent variable)
measurement - correct answer translation of observation into numbers
reliability - correct answer reproducibility of results (if worker is reliable one week,
will likely be again the next)
validity - correct answer accuracy (if the information is valid, then it is also correct
and accurate)
amount of measurement error (usually not very much)
practicality - correct answer reasonable (can't always use gold standards)
applicability - correct answer situational (if you have to apply something to a
situation, also applicable)
test-retest - correct answer -same test given twice, correlate results