UNIT 5: SELF CHECK QUESTIONS AND ANSWERS WITH SOLUTIONS 2024

UNIT 5: SELF CHECK QUESTIONS AND ANSWERS WITH SOLUTIONS 2024 Sponsoring a pancake breakfast to raise money for the high school baseball team is an example of what type of promotion? a. visual merchandising b. sales promotion c. publicity d. none of these - ANSWER d. Point-of-purchase displays are part of what form of promotion? (Select all that apply.) a. public relations b. sales promotion c. visual merchandising d. none of these - ANSWER c. Which element of promotion tends to be the most visible? a. sales promotion b. visual merchandising c. publicity d. advertising - ANSWER d. Which of the following forms of promotion is the most expensive? a. publicity b. personal selling c. public relations d. visual merchandising - ANSWER b. Publicity is most closely related to which form of promotion? a. visual merchandising b. personal selling c. sales promotion d. public relations - ANSWER d. What is the average number of radios per American family? a. five b. six c. four d. three - ANSWER a. Which method of advertising is probably best for reaching the local market? a. television b. radio c. Internet