SPTA 303 TEST 1 QUESTIONS AND ANSWERS WITH SOLUTIONS 2024

SPTA 303 TEST 1 QUESTIONS AND ANSWERS WITH SOLUTIONS 2024 The origins of sport marketing can be traced back to which non-sports promoter? - ANSWER PT Barnum? The core sport product is the product component that enhances the value of the experience. - ANSWER False segmentation focuses on details such as zip code. - ANSWER Geography What is a manager conditioned to say to ideas? - ANSWER No Approximately how many households watched a sporting event with a Nielsen Rating of 20? - ANSWER 24,000,000 A bowling alley is an example of a single, specialized facility. - ANSWER False Which facility fundamentally changed the way that basketball and hockey arenas were built since the late 1980s? - ANSWER Palace of Auburn Hills Which of the following is NOT part of the core sport product? - ANSWER Novelties is the consumer's perception of a brand or product. - ANSWER Positioning distinguishes a product or service from others. - ANSWER Differentiation The US sport industry loses money on sport imports and exports. - ANSWER True are activities designed to meet the needs and wants of sport consumers. - ANSWER Sport Marketing Approximately what percentage of Americans identify as sports fans? - ANSWER 60 Sport Investments are the largest part of the sport industry. - ANSWER False The intangible nature of the sport product means that the sport product can't be touched because it has no physical presence. - ANSWER True