Shopify Foundations exam - Shopify 101
2 key players in Shopify's ecosystem - correct answer - Merchants and partners
Merchants - correct answer - People who use shopify to start / grow / run their businesses.
- Sell a variety of products / services to customers around the world.
Shopify partners - correct answer - Offer professional services to merchants and help introduce them to
Shopify
- Directly influence merchants' success
How do Shopify partners work with merchants? - correct answer 1. Themes (building and selling themes)
2. Apps (building and selling apps)
3. Stores (developing stores/store setup)
4. Services (offer services to grow their business)
Types of partnerships - correct answer 1. Product partnerships (Builds solutions that meet many
merchants' needs e.g. Shopify Plus Certified App Program)
2. Foundational partnerships (Provides essential technologies that power the basic functions of the
Shopify platform e.g. Facebook or Stripe)
3. Growth partnerships (Help merchants grow and bring new merchants onto the platform e.g. Shopify
Partner Directory; Affiliate program)
, 2 types of product partners - correct answer 1. Foundational (Provide fundamental technologies (OS,
services, apps) that Shopify relies on in order to deliver and sustain our core product e.g. Stripe,
Facebook, Google)
2. Ecosystem (Build and provide third party 1: many solutions that are not native to our Shopify platform.
This allows merchants to seek out third party apps, payment gateways or themes for non-customized
solutions e.g. App, theme, channel and payment gateway developers who may sell their services on
Shopify's App/Theme Stores and Marketplaces)
Growth partnerships - correct answer - Increase the volume of merchants onboarding into the Shopify
ecosystem
- Accelerate merchant growth and success once on our platform (e.g. Agency Partners, experts, and
affiliate partners)
Highest tier of Growth Partnerships = Plus Agency Partners
*note: "Agency Partners" = small or large company (not freelancer) who serves one or many merchants
Merchant categories - correct answer 1. Pre-commerce (start of business journey / part time / side
hustle)
2. Seller (making connections and building their customer base, one of Shopify's largest merchant
groups, most varied when it comes to annual gross merchandise volume, some newer and some few
years, likely work full time with no employees)
3. Established (few years at least, self-sustaining, looking for ways to grow using Shopify products and
apps)
4. Mature (larger, well-established, full time employees and may have 1 retail location, most likely to
subscribe to Shopify Plus and use multiple apps)
Features for all Shopify merchants - correct answer Templates
2 key players in Shopify's ecosystem - correct answer - Merchants and partners
Merchants - correct answer - People who use shopify to start / grow / run their businesses.
- Sell a variety of products / services to customers around the world.
Shopify partners - correct answer - Offer professional services to merchants and help introduce them to
Shopify
- Directly influence merchants' success
How do Shopify partners work with merchants? - correct answer 1. Themes (building and selling themes)
2. Apps (building and selling apps)
3. Stores (developing stores/store setup)
4. Services (offer services to grow their business)
Types of partnerships - correct answer 1. Product partnerships (Builds solutions that meet many
merchants' needs e.g. Shopify Plus Certified App Program)
2. Foundational partnerships (Provides essential technologies that power the basic functions of the
Shopify platform e.g. Facebook or Stripe)
3. Growth partnerships (Help merchants grow and bring new merchants onto the platform e.g. Shopify
Partner Directory; Affiliate program)
, 2 types of product partners - correct answer 1. Foundational (Provide fundamental technologies (OS,
services, apps) that Shopify relies on in order to deliver and sustain our core product e.g. Stripe,
Facebook, Google)
2. Ecosystem (Build and provide third party 1: many solutions that are not native to our Shopify platform.
This allows merchants to seek out third party apps, payment gateways or themes for non-customized
solutions e.g. App, theme, channel and payment gateway developers who may sell their services on
Shopify's App/Theme Stores and Marketplaces)
Growth partnerships - correct answer - Increase the volume of merchants onboarding into the Shopify
ecosystem
- Accelerate merchant growth and success once on our platform (e.g. Agency Partners, experts, and
affiliate partners)
Highest tier of Growth Partnerships = Plus Agency Partners
*note: "Agency Partners" = small or large company (not freelancer) who serves one or many merchants
Merchant categories - correct answer 1. Pre-commerce (start of business journey / part time / side
hustle)
2. Seller (making connections and building their customer base, one of Shopify's largest merchant
groups, most varied when it comes to annual gross merchandise volume, some newer and some few
years, likely work full time with no employees)
3. Established (few years at least, self-sustaining, looking for ways to grow using Shopify products and
apps)
4. Mature (larger, well-established, full time employees and may have 1 retail location, most likely to
subscribe to Shopify Plus and use multiple apps)
Features for all Shopify merchants - correct answer Templates
