Moparexam24 - Selling Mopar
Accessories Questions And Answers.
How would you use Mopar "Dream Cards" with customers? - ANSWER- Show
examples of an accessorized vehicle with part names and numbers
How should you help your customers enroll in the applicable services for their vehicle? -
ANSWER- Walk through the complete enrollment process with your customer before
they leave the dealership.
The Jeep Wrangler hardtop headliner fits better than aftermarket options. Which "FAB"
category does this statement fit? - ANSWER- Advantage
In which areas does Mopar primarily stand out against the competition? - ANSWER-
Value and design/engineering
The _______________ brings together safety, security, convenience and ownership
features into one app. - ANSWER- Vehicle Brand Mobile App
According to the "FAB" concept, _________ tell the customer what an accessory does
better than similar products. - ANSWER- NOT
benefits
Which of the following is NOT an appropriate way to introduce a customer to Mopar
accessories? - ANSWER- Through an aftermarket retailer
A Pacifica customer comes in for an oil change. Which lifestyle clue would be most
helpful for generating an accessory sale? - ANSWER- A tent and camping gear are in
the vehicle's rear.
A Jeep Gladiator customer comes in for routine maintenance. How would you begin a
conversation about adding Mopar accessories to their vehicle? - ANSWER- Ask
qualifying questions about their needs.
What can be an effective "silent seller," helping you sell accessories and parts? -
ANSWER- Your dealership's accessory display
When the customer is purchasing a new vehicle, which is NOT an example of using a
consultative method to introduce accessories? - ANSWER- Nudging the customer into a
lifestyle that a certain part or accessory may fit.
According to the "FAB" concept, _________ help the customer visualize what an
accessory will do for them and how it will enhance their lifestyle. - ANSWER- benefits
Accessories Questions And Answers.
How would you use Mopar "Dream Cards" with customers? - ANSWER- Show
examples of an accessorized vehicle with part names and numbers
How should you help your customers enroll in the applicable services for their vehicle? -
ANSWER- Walk through the complete enrollment process with your customer before
they leave the dealership.
The Jeep Wrangler hardtop headliner fits better than aftermarket options. Which "FAB"
category does this statement fit? - ANSWER- Advantage
In which areas does Mopar primarily stand out against the competition? - ANSWER-
Value and design/engineering
The _______________ brings together safety, security, convenience and ownership
features into one app. - ANSWER- Vehicle Brand Mobile App
According to the "FAB" concept, _________ tell the customer what an accessory does
better than similar products. - ANSWER- NOT
benefits
Which of the following is NOT an appropriate way to introduce a customer to Mopar
accessories? - ANSWER- Through an aftermarket retailer
A Pacifica customer comes in for an oil change. Which lifestyle clue would be most
helpful for generating an accessory sale? - ANSWER- A tent and camping gear are in
the vehicle's rear.
A Jeep Gladiator customer comes in for routine maintenance. How would you begin a
conversation about adding Mopar accessories to their vehicle? - ANSWER- Ask
qualifying questions about their needs.
What can be an effective "silent seller," helping you sell accessories and parts? -
ANSWER- Your dealership's accessory display
When the customer is purchasing a new vehicle, which is NOT an example of using a
consultative method to introduce accessories? - ANSWER- Nudging the customer into a
lifestyle that a certain part or accessory may fit.
According to the "FAB" concept, _________ help the customer visualize what an
accessory will do for them and how it will enhance their lifestyle. - ANSWER- benefits
