BUAD 453 Marketplace Exam Questions And
Accurate Answers
Components of Balanced Scorecard
1. financial performance
2. marketing effectiveness
3. market performance
4. investment in the future
5. asset management
6. human resource management
7. manufacturing productivity
8. creation of wealth
9. financial risk
Most important measure of total performance
Balanced Scorecard
Total Business Performance Indicator
Measure of the executive team's ability to effectively manage the resources of the firm.
Financial Performance
The most important measure in the Balanced Scorecard. Measures how well the
executive team has been able to create profits for its shareholders. (Net Profit from
Current Operations + Gross Profit)/2/Total Shares Issued
Gross Profit
Company's revenue - cost of making the products (rebates, cost of goods sold).
, Net Profit
Measured how well managers are at converting the marketing, selling, and
manufacturing effort of the current quarter into income. Determined by adding
operating profit as reported on the income statement back into investments in the future
that were expensed during the current quarter.
Total number of shares of stock
Determined by adding up all types of equity investments.
Net Profit from Current Operations
Operating Profit + Investments in Firm's Future
Investment's in Firm's Future
Cost to Open New Stores and Web Sales Centers + R&D Investment in New Brand
Features and New brands + R&D Licenses + Depreciation
Market Performance
A measure of how well the managers have been able to satisfy the needs of the
customers as measured by the quality of their brands and ads.
Marketing Effectiveness
(Average Brand Judgement / 100 + Average Ad Judgement / 100) / 2
Marketing Effectiveness
(Average Brand Judgment / 100 + Average Ad Judgment / 100) / 2
Average Brand Judgment
(Highest Brand Judgment in Primary Segment + Highest Brand Judgment in Secondary
Segment) / 2
Average Ad Judgment
Accurate Answers
Components of Balanced Scorecard
1. financial performance
2. marketing effectiveness
3. market performance
4. investment in the future
5. asset management
6. human resource management
7. manufacturing productivity
8. creation of wealth
9. financial risk
Most important measure of total performance
Balanced Scorecard
Total Business Performance Indicator
Measure of the executive team's ability to effectively manage the resources of the firm.
Financial Performance
The most important measure in the Balanced Scorecard. Measures how well the
executive team has been able to create profits for its shareholders. (Net Profit from
Current Operations + Gross Profit)/2/Total Shares Issued
Gross Profit
Company's revenue - cost of making the products (rebates, cost of goods sold).
, Net Profit
Measured how well managers are at converting the marketing, selling, and
manufacturing effort of the current quarter into income. Determined by adding
operating profit as reported on the income statement back into investments in the future
that were expensed during the current quarter.
Total number of shares of stock
Determined by adding up all types of equity investments.
Net Profit from Current Operations
Operating Profit + Investments in Firm's Future
Investment's in Firm's Future
Cost to Open New Stores and Web Sales Centers + R&D Investment in New Brand
Features and New brands + R&D Licenses + Depreciation
Market Performance
A measure of how well the managers have been able to satisfy the needs of the
customers as measured by the quality of their brands and ads.
Marketing Effectiveness
(Average Brand Judgement / 100 + Average Ad Judgement / 100) / 2
Marketing Effectiveness
(Average Brand Judgment / 100 + Average Ad Judgment / 100) / 2
Average Brand Judgment
(Highest Brand Judgment in Primary Segment + Highest Brand Judgment in Secondary
Segment) / 2
Average Ad Judgment
